The proof is in the pastries What started as a joke has become a Brandeis smash hit! Lydia Begag ’22 started That Bitch Baking, found at @thatbitchbaking on Instagram, as a joke back in September 2020, but she has made a lot of progress since then. The idea was simple: Begag bakes and donates half of her proceeds to Brandeis Mutual Aid. When she first spoke with The Brandeis Hoot, she had donated about $200 in her first two weeks. Currently, over 100 orders have been placed and Begag has donated $1420.80 to Brandeis Mutual Aid (BMA), as Begag continued to donate even as her business unexpectedly expanded.