The secret is out: Credit union leaders share lessons learned from 2020 From temporary branch closures, to a remote workforce, to a massive influx of deposit liquidity – financial institutions experienced many drastic changes as a direct result of the COVID-19 crisis. So we’ve been speaking with leaders from credit unions that have continued to grow members and revenue throughout the pandemic. Here are some shared recommendations we captured that your institution can consider when building or reworking your own strategic growth initiatives. Build Flexible, Fluid Strategies Joseph Walsh, President & CEO of Direct Federal Credit Union, offers a simple but effective mantra: “Plan, do, check, and adjust.” He explains that strategies require planning and action, but they also require constant attention.