The Secret to Podcast Advertising Is Balancing Scalability With Listener Experience By Claire Fanning, VP of Ad Innovation Strategy Podcast listenership is different. Podcast listeners come back time and again to learn, grow, laugh and feel like they’re part of the conversation. They trust the hosts and creators of their favorite shows to deliver trusted information and messaging. And many listeners consider their relationships with podcast hosts to be a personal one. Once listeners determine they’ve found a good thing, they binge: 93% of Stitcher podcast listeners say they listen to “most or every episode” of a podcast they subscribe to.