The shop that helps struggling families and encourages customers to be a 'better version of themselves' Community Shop on Wootton Road helps struggling families Updated The video will auto-play soon8Cancel Play now A local Grimsby community store has won a national award for its help in improving the lives of local residents whilst giving them opportunities to better themselves. Community Shop on Wootton Road in Grimsby has won the Queen’s Award for Enterprise, in the Promoting Opportunity category. The shop, located on the Nunsthorpe estate, offers a wide range of reduced goods as well as a number of self-help courses to inspire and care for struggling members of the community.