Mar 12, 2021 5:00 AM PT
Optimizing your CRM data requires making sure your data is crucial, correct, and consistent -- or what I like to call, "the three C's."
Unfortunately, far too many companies have data that's neither correct nor consistent. In fact, IBM reports that one in three business leaders don't trust the quality of their data, and U.S. companies lose an estimated $3.1 trillion in annual revenue due to bad data.
Here's how you can give your company a true advantage -- and empower everyone who relies on your CRM's data -- by making sure that data is crucial, correct, and consistent.