The time for empathetic marketing is now: Here’s how to get it right Join Adobe’s Michael Stoddart and Wellcom Worldwide’s Bud Peart for a webinar that will reveal how to bring empathetic marketing to the forefront and unlock new forms of creativity within your business. February 15, 2021 10:36 Sponsored by Adobe The pandemic has restructured our lives, and in doing so, it’s also restructured what and how we buy. COVID-19 has only increased customers’ desire to try new brands and new products, with research showing that 57% of consumers have tried new shopping behaviours during the pandemic. In order to take advantage of this shift in behaviour, marketers must learn how to create engaging digital experiences that stand out from the crowd. It’s no longer about who can shout the loudest, but who is responding with compassion and empathy.