The Vegan "Tesla of Chicken Nuggets" Just Launched at 700 Wa

The Vegan "Tesla of Chicken Nuggets" Just Launched at 700 Walmart Stores


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Food startup SIMULATE just launched its NUGGS vegan chicken nuggets at 800 Walmart stores nationwide. This month, NUGGS also became available at 596 locations of bulk store Sam’s Club with a further launch of the vegan chicken nuggets planned for April 26 at 388 Target locations. NUGGS will be available in both spicy and original flavors at Target and Walmart while Sam’s Club offers the original flavor only. 
Founded in 2018 by then 19-year-old technology entrepreneur Ben Pasternak, SIMULATE—which positions itself as “the Tesla of chicken”—creates “simulations” of plant-based products and uses customer feedback to iterate versions to better approximate their animal-derived counterparts. NUGGS are made with a proprietary blend of soy and wheat and have undergone several consumer-driven iterations to bring them as close to the flavor and texture of chicken nuggets as possible without any animal cruelty. 

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