The Wizards Magic speciality chocolate goes on trial in Sainsburys By Anthony Myers York-based chocolate brand, The Wizards Magic, has launched its sustainable, functional, and ‘magical chocolate’ into Sainsburys supermarkets across the UK. Claiming to be the first brand to provide ‘functional, healthy, chocolate across retailers’ shelves', The Wizards Magic will be stocked in 70 Sainsbury’s stores nationwide and online as part of its ‘Taste the Future’ initiative. The scheme aims to support innovative brands while meeting the consumers’ needs for new products. Sainsbury’s will showcase three of the brands most popular flavours including a CBD Mint bar, Manuka Honey and a Caramel immunity bar.