The Xbox has been transformed into a highly designed object The Xbox has been transformed into a highly designed object Microsoft designers Carl Ledbetter and Chris Kujawski on their new approach to Xbox design The last quarter of 2020 saw the global launch of two major next gen products, Sony’s PlayStation 5 and Microsoft’s Xbox Series X, together with the new ‘lightweight’ Series S. In a crowded consumer market where smart speakers, soundbars, digital assistants and endless portable devices are all vying to bring a new tech aesthetic into the home, mainstream gaming has been largely left behind. With the Series X, Microsoft has transformed its flagship console into a monolithic, highly designed object. How did the company’s design team help gaming come of age?