They're bigger, louder and according to some, tackier than ever! Inflatables are blowing up! Their popularity and size keeps growing. Gemmy, the company responsible for 90-95% of the inflatable market share took their inspiration from blow-up Gorillas used at car dealerships. Gemmy Industries was best known for creating Big Mouth Billy Bass, an animatronic singing fish on a plaque that was a popular gag gift at the turn of the millennium. Speaking to Marketplace.org, Vice-President of product development Steven Harris says, “Definitely Big Mouth Billy Bass put Gemmy on the map,” After Big Mouth Billy’s success, Harris said, Gemmy’s co-owner, Dan Flaherty, was looking for another hit.