Getty Images This story is part of a group of stories called It’s a desk! It’s a bike! It’s a ... desk bike! While most gyms and fitness studios across the US were shutting their doors (and then prematurely reopening them in some states), the “working out while working from home” category of merchandise was climbing toward massive mainstream appeal. Thanks in part to millennials’ obsession with bettering themselves, the self-improvement industry is valued at $11 billion. We’re committed to a lifetime of optimization, so we’re putting pressure on ourselves to make the most out of isolation. Because if we’re not doing something — or everything, all at once — then clearly we’ve wasted a tremendous amount of time that we’ll never ever get back, right?