Death to cookie SUBSCRIBE We'll soon meet in your inbox. / Unwrapped Our topic this week is digital advertising, and how one company holds the power to both dictate its course, and to build the next-gen tools advertisers will use to reach customers in the future it chooses. Third-party cookies and the future of online ads Online advertising as we know it is about to change. That’s because third-party cookies, those tiny but loathed text files that monitor and track what you see and do across the web, are on their way out. Gif Credit: Tenor More than a year ago,