This $25 Course Will Teach You How To Build A Career In Digital Copywriting (Image via Christina Morillo/Pexels) When it comes to marketing, content is and will always be king. But most people are under the impression that content only entails visual content, when in fact, written content is just as powerful, if not more. There are millions of consumers whose attention you’re pining for, and you can’t just pique their interest with just pretty graphics alone. Whether you’re deploying a social media ad, a newsletter, or a traditional direct mail advertisement, copy matters. It’s what helps you connect to your audience in a way that no image or video can.