This $8 Shampoo and Conditioner Launched 2 Months Ago, and 1

This $8 Shampoo and Conditioner Launched 2 Months Ago, and 10,000 Bottles Already Sell Every Day
Zoe Weiner
© Photo: Getty/Basak Gurbuz Derman
monday hair
Two months ago, New Zealand-based hair-care brand Monday brought its millennial pink shampoo and conditioner bottles all the way from the Southern Hemisphere to beauty shelves right here in the U.S. Already, the brand is selling seven bottles per minute—which nets out to
10,000 bottles per day. The reason? The concept of the line is to let users mix and match targeted products to come up with a personalized routine that takes into consideration multiple factors.
The line includes four different types of shampoo and conditioner, which work to target particular hair concerns. First up? The Moisture duo combines coconut oil and hydrolyzed rice protein to strengthen your scalp and nourish your strands, leaving them moisturized and shiny. Next comes Smooth, which features vitamin E and shea butter to lock in moisture, repair damage, and do away with frizz. Then there's the Gentle pairing, which utilizes a vitamin E and coconut oil formulation that makes it safe for use on fine, thin hair. Finally, there are the Volume products, made with vitamin B5, which is known to be the "gold standard" to moisturize both hair and scalps alike. Each bottle also has ginger root extract, which stimulates blood flow in your scalp.

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