This adtech startup is helping the likes of CRED, Grofers, Licious scale up their digital media campaigns Founded in 2013, New Delhi-based ET Medialabs now works with 250 brands, helping them leverage digital advertising and analytics to scale up. 0 claps Share on Advertising and marketing are useful tools for businesses to expand their customer base. Over the last few years, advertising campaigns have evolved. With technological disruption, advertisements moved from paper pamphlets to hoardings, television, and now even social media. As more Indians go online, becoming active users of digital services, businesses are also leveraging the internet to attract more customers. However, amid all the scrolling, how can businesses capture their users’ interest? As fintech startup CRED likes to say, “Not everyone gets it.”