The business of taking stakes in alternatives managers has gotten crowded and complex. Azimut Group, one of the largest European asset managers, is attempting to differentiate itself from the competition by investing its own money rather than raising private capital from investors. But, even more importantly, it’s offering alternative investment partners potential distribution through its network of 2,300 financial advisors around the world. Massimo Guiati, group co-CEO and head of distribution for Italy-based Azimut, said the move aligns the interests of Azimut with affiliates for the long-term. Since the firm offers products from these managers through its own financial advisors, it can’t compromise on quality. Otherwise, Azimut risks its own reputation with both advisors and end investors by pushing mediocre products, or worse.