This bootstrapped SaaS startup helps SMBs build apps without prior coding knowledge Founded in 2015 by Abhinav Girdhar, Appy Pie is a Noida-based SaaS startup that helps small businesses build apps and products with no prior coding knowledge. 0 claps Share on As a tech enthusiast, Abhinav Girdhar was always intrigued by the use of technology in the growth of businesses. However, a graduate of information systems engineering from the University of Westminister, he couldn’t help notice that some of the most brilliant business ideas wouldn’t see the light of the day due to the lack of access to technology.