April 20, 2021 1:51 pm “Flags are maybe the best example of effective communication design there is,” says designer Evan Townsend. “I knew we could use a tool like that in Antarctica.” Despite having been the subject of human exploration for 200 years, Townsend is the designer of Antarctica’s “first ever” flag. He designed True South while working there, providing support to a scientific research team during the continent’s winter, when the average temperature averages -49°C. Now, he is part of a team which is seeking recognition of the flag across the world. In doing so, Townsend says he hopes to give people the visual language they need to express their commitment to protecting the land.