This retail startup wants to become modern India’s convenience with its 24/7 open stores Delhi-based The New Shop is a 24-hour convenience store brand that sells everyday essential items. It is backed by Abhijeet Pai, Partner at 9unicorns Fund; Sreeram Reddy Vanga; American Shark Kevin Harrington; Huddle Accelerator; Anthill ventures; Angel List India; Let’s Venture; and various HNIs. 0 claps Share on The pandemic has changed a lot of things around us, including the way businesses function. For Delhi-based The New Shop, a convenience store brand, the changing consumer needs helped the startup ride the tide and get surplus funding from investors.