Thomas Cook India inks strategic agreement with Destination Maldives to enhance visibility The partnership will also ensure a reiteration of safety and hygiene – a key aspect to build consumer confidence in travel in the COVIDera. January 25, 2021 4:41 IST | India Infoline News Service In a focussed initiative to give fillip to travel to the Maldives, Thomas Cook India, India’s leading integrated travel services company has signed a strategic agreement with the Maldives Marketing and Public Relations Corporation to enhance visibility and visits to the destination. Given positive consumer sentiment due to announcements on the vaccine and significant lockdown fatigue, Thomas Cook India’s Holiday Readiness Report (December 2020) reveals that international destinations are seeing a marked upward demand trajectory with 48% of respondents keen to take an international holiday in 2021. Consumer interest in short haul destinations, including the Maldives, is significant at 50%.