Time for a digital scale-up in Africa : vimarsana.com

Time for a digital scale-up in Africa


Feb 26, 2021
Digital platforms in Africa should scale up to take advantage of the continent’s surging demand for creative content.
This is according to Africa Investment Forum Senior Director Chinelo Anohu, who adds that the African Development Bank flagship entity is providing advisory services and investment support to creative players.
Anohu was speaking at a virtual “fireside chat” with Afreximbank president Benedict Oramah and Dean Garfield, Netflix’s vice-president of public policy. The Africa Soft Power Project organised the event, titled The New Face of African Collaboration. Omar Ben Yedder, group publisher and MD of IC Publications, moderated.
The dialogue was held against the backdrop of the recent coming into force of the African Continental Free Trade Agreement (AfCFTA). 2021 is also the African Union’s year of arts, culture and heritage. Discussions focused on the role of infrastructure and connectivity in advancing Africa’s creative industries, including film, textiles and design.

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