Getting the most out of every advertising dollar spent is an important part of using Google Ads for most advertisers. Understanding of the Google Ads targeting options you have is a key. Here are some Google Ads tips for effective advertising from our experts. We hope you will enjoy these Google Ads audience targeting tips that UAWC has prepared especially for you in this article. Get Right Match Types Keywords are words or phrases that are used to match ads with the terms people are searching for. The keyword match types dictate how closely the keyword needs to match the