Wearing a face covering in public is dependent upon how often people observe others wearing them, according to recent findings. Other important motivating factors are among findings of a national study undertaken by the U.S. Centers for Disease Control and Prevention through lead author Jack Barile More than 1,000 U.S. adults, ages 18 and older, who are representative of the U.S. population by gender, age, region, race/ethnicity and education, were surveyed. “In this study, we examined what motivators are behind an individual’s choice to wear or not wear a face covering in public,” Barile said. “This understanding is critical to developing successful messaging strategies to encourage acceptance and use of face coverings to prevent the transmission of SARS-CoV-2, the virus that causes COVID-19.”