April 29 2021, 1:30 pm | BY Ricki Green | No Comments Agency today announced the launch of its ‘new economy’ consultancy. Underpinned by a proprietary model for predicting future human behaviour, the founders have affectionately named “BE.AP.S.” – Behavioural Economics x Applied Psych. x Strategy.
BE.AP.S. provides sustainable and socially conscious brands with a cheat sheet for the next economy. By embracing conscious consumerism, it’s flipping the agency model on its head and partnering with brand clients to navigate this new way of consumer thinking. Says Todd Sotheren (left), co-founder and creative director at Agency: “Increasingly, consumers are voting with their wallets for the World they want to live in.”