Top 3 tips to a better social shopping strategy As new social platforms and formats emerge, marketers should continue to experiment with what works for them. This is because the social space is also a space where consumers first experience a brand - and that can influence the consumer-brand relationship for years. Here are three tips to improve brands' social shopping strategy. First, utilize influencers to create message context "Influencers are experts at developing creative ways to use existing products, and we see them really shine at creating new usage occasions for everyday spend items. Consumers don't need influencers to teach them about these products, they need inspiration to do something different today than what they did yesterday. In a recent consumer survey, we found that 37% of consumers follow influencers because they share innovative ideas and uses for products," said Aaron Kechley, GM, Media and SVP, Strategy, Inmar Intelligence.