: Monday, March 1, 2021, 7:50 AM IST Top marketers from service sector to decode âBrands and Consumers: 2021 and Beyondâ on March 3 Top marketers from service sector to decode âBrands and Consumers: 2021 and Beyondâ on March 3 Consumer behaviour has gone through a paradigm shift during the COVID-19 pandemic. As a corollary, it has posed new challenges for brands. In order to understand the strategies devised by top brands to tackle the challenges of this global pandemic and to look beyond it, the Indian Society of Advertisers (ISA), in association with the Free Press Journal and âBrands and Consumers: 2021 and Beyondâ. While the first part of this series was a huge success, the second part that will be held on March 3 will be no less. In the second session, the best Marketing minds from across the service sector will share their best practices during the pandemic and the way to look beyond.