Tourism Businesses: Dealing with the Media September 5, 2019 Almost all tourism businesses, be they attractions, Convention and Visitor Bureaus (CVBs), regional or national tourism offices, or travel providers have to deal with the media. Tourism businesses and offices seek positive publicity or at times react to a news story. Often these news stories are negative and if not dealt with can do great harm to a particular tourism industry. We can hypothesize that a successful tourism industry or enterprise must stand on four legs, these being: (1) it must offer a good product, (2) it must provide good service, (3) it must have good publicity, and