PLANO, Texas (April 1, 2024) – Since its bold redesign in 2023, the Toyota Prius has been turning heads and earning high praise with its sporty exterior styling and sleek silhouette. This most recent award is a great honor for the revolutionary hybrid sedan as Prius has been recognized with the 2024 World Car Design of the Year – beating out 70 other competitors for the win. “We are honored to be recognized for World Car Design of the Year,” said Mike Tripp, Toyota Marketing group vice president.