Especially in the strategic Situation Grant shapps has outlined, where we have increasing multi polarity and increasing threats and the real fallback of probably going to require looking at, what will we require for future generations to protect us . How difficult is it generations to protect us . How difficult is it to generations to protect us . How difficult is it to attract generations to protect us . How difficult is it to attract young people into the forces . I know you watch television and you see these glossy adverts, join the navy and come and be with us. How difficult is it to actually get people to sign up . It is it to actually get people to sign u i . ,. , is it to actually get people to sign ui . ,. ,. , is it to actually get people to sign up . It is a very complex problem and there are numerous up . It is a very complex problem and there are numerous parts up . It is a very complex problem and there are numerous parts to up . It is a very complex problem and there are numerous parts to it. Up . It is a very complex problem and there are numerous parts to it. I there are numerous parts to it. I will focus, it is one of my research areas, so wellow will focus on some things. One is the messaging, a lot of the messaging is about belonging and that has been effective. So has been the campaign of the Snowflake Generation, sort of a parody of the snowflake, so are urging that those that think they are the Snowflake Generation to prove they are not and that has been successful. 0ther