label. there is already an industry standard for working out environmental impact. it is called a life—cycle assessment. but this requires brands to dig deep into their data, a lengthy, expensive process that few companies bothered to do. this is all the information we need to understand the impact of the product. so if you are missing areas we call upon 31 different databases. eventually they will have one big database of the environmental impact of all parts of a production process with al used to estimate any unknowns. this will bring calculations down from months to minutes. if you come in with a t—shirt and say it was made of organic cotton reduced in sri lanka and we knew where it was produced and renew where it went to