Why not have the biggest Conversation Around Mental Health . Using football as that tool. And weve been really pleased with the response. The fa have been fantastic, the premier league have been fantastic, the efl. From top to bottom in football, its been really well received and picked up on. And previous people in the efl and things like that have been really doing a good job, in terms of promoting and seeing the power of mental health, so we built on other peoples good work and are hoping that theres a legacy from this which makes mentally healthy clubs look at themselves and want to aspire to be that much better. You cant be at wembley today to present the trophy as you usually would be, but it certainly looks like youre marking the occasion in a different way here. Very much so. So, as you can see, weve got everyone around a screen around the side here and are hoping we can see it in the sunshine. But, no, its important to mark the day. And it is a bit weird looking at the screen and seeing the stadium empty, but i think well fill it with noise, well fill it
with the right sort of messages, and i think it should be. Yeah, two good teams, should be a good game. That interview with the duke of cambridge recorded just prior to kick off. Lets have a quick look at what is happening in the final. All a bit tense and pensive. The reason for thatis tense and pensive. The reason for that is the chelsea midfielder pedro has just been injured and that is the chelsea midfielder pedro hasjust been injured and is receiving oxygen. Frank lampard prowling up and down. His side trailing at the moment to one, arsenal leading over chelsea who we re arsenal leading over chelsea who were playing with just ten men. Arsenal looking to add a record 13th fa cup title. Chelsea aiming for a ninth success. They would also get a rep place next season if arsenal beat chelsea today. I sound so knowledgeable but it is all down to bill who is directing who is a chelsea fan and who is kindly
feeding me all sorts of handy tidbits. But chelsea players looking rather concerned about their fellow player pedro now being taken off the pitch. Seven minutes still to go. Whether chelsea can bring it back as they are one man down before pedro and also he will have to be substituted for. I think i am probably at the extent of my limits. Lets not prolong the agony any further. Now its time for a look at the weather with stav. Hello there. It was a very warm, even hot end ofjuly for many of us yesterday. We saw temperatures well above the seasonal average. This weekend, though, the start of august is looking much cooler and fresher with sunshine and showers and the cooler air moving in behind this cold front. Fresh atlantic air bringing in these showers, possibly some spells of sunshine to the afternoon. Into the evening, the best of the heavier showers or even long spells of rain will affect northern ireland, move across the irish sea to northern
england and southern scotland overnight. With showers in the north of scotland, too, but having a lot of clear weather across southern areas. Its going to be a fresher night than what we had last night. We start off with the showers, some long spells of rain across Northern England for sunday morning. And then through sunday afternoon, again lots of sunshine around. Lots of showers, too, northern and Western Areas seeing most of these, some of them quite heavy. But southern areas stay dry altogether. It will be a little bit cooler across the board. Into next week, then, it starts off wet at times, particularly in northern and Western Areas, before it turns warmer to end the week once again. This is bbc news. Im martine croxall. The headlines one of the governments scientific advisers suggests england may have to consider closing pubs if its to re open schools as planned. From today, more than 2 million
people considered at high risk from coronavirus will no longer need to shield in most parts of england. Some beauty salons, plus bowling alleys and wedding venues in england face at least another fortnight of closure following the governments plan to squeeze the brake pedal on easing restrictions. Also today, Companies Whose staff have been receiving up to 80 of their salary through the governments furlough scheme will now have to start making further financial contributions. A crack in the murdoch media empire . One of Rupert Murdochs sons, james, resigns from the board of news corporation, citing editorial disagreements. What am i doing . Whatam i doing . Iam being what am i doing . I am being asked to do something. The match is over, the fa cup has been won by arsenal. We probably could have predicted that, with seven minutes to go, we were taking a look at those pictures and we are watching as pedro, the chelsea player, was taken off. That
is the manager there, mikal arteta, huge result for him, seeing this through. A lot of people did not think they would win, did they . Not everybody was quite sure arsenal would win the season, but they have indeed. The penalty apparently was a huge turning point. I am very helpfully reading Chris Suttons commentary on the bbc sport website. It is marvellous to be helped by experts. The penalty was marvellous, according to chris sutton. We have been on air. There are the chelsea players. You can tell, cant you . Very unhappy indeed. You can make a very small amount of information go along way now on bbc news,
its time for click. Hey, welcome to click. Hope you are doing 0k. This week, we have Something Special for you. You see, every so often we start investigating a subject, thinking it will make a nice, interesting five minute film, but then we tug on a particular thread and it turns out there is something way bigger and way weirder going on than we thought. Talking of way weirder, heres omar mehtab. Hey, mate. Hey, hows it going . Good, thanks. So do you want to start off by telling us what you were originally sent out to look at . We wanted to find out how online influencers, the big personalities you see on social media, have been impacted during the pandemic. It seemed pretty straightforward. Yeah, and then things got really interesting, right . Yeah, it did. We started doing a little bit of digging and a pattern emerged of influencers abusing the trust of their millions of followers for their own financial gain. Our story started here, with some of the biggest social Media Influencers in the world. A group called faze clan, famous for esports and entertainment. Put your hands together for faze clan they have 230 million followers, and were recently valued at 250 million. More people are watching, more people have time to watch more, and they want more even when theyre done, because theyre still on their phones, looking for content to consume. Here is the thing. Social media influencing. Here is the thing. The majority of influencers dont have hundreds of millions of followers and a slick ceo. There are millions of influencers who are sole traders, and theyre actually able to make a living with only tens of thousands of followers. The people who are famous to you on instagram may not be the same people who are famous to me on instagram, because there are millions of them, who have varying levels of followers and influence. But those millions of mini influencers depend on smaller brands, smaller deals, and a lot less of them, and we found out that many of them have struggled during the pandemic. Zara mcdermott is one influencer who sits in the middle ground. She has gotjust under 1. 5 million followers, and she works with a lot of mid level brands. Ive seen influencers taking on jobs that i wouldnt necessarily see them taking on before the pandemic, just because i think theres a little bit of an air of, like, lets take as manyjobs as we possibly can. But this was the moment it became so much more. Right at the end of the interview, zara said something which took our investigation in an unexpected new direction. So, since the pandemic began, we found that weve received a really large quantity of e mails from brands selling what i think is counterfeit goods, and basically trying to get influencers to market these on their channels. And ijust believe that a lot of these brands are trying to exploit influencers during this time, by offering them excessive amounts of money for very small deliverables. And not all of these influencers had turned these offers down. As you can see, i have my new wireless earphones in. I literally use my airpods every single day. And theyre all wireless. The sound quality is banging, really good, and they connect to any bluetooth device. Now, off camera of zaras interview, her manager, charli paton, told us that her e mail inbox was flooded by Companies Offering thousands to get them to advertise knockoff products. So we went to find out more. Some of the slightly more suspicious brands that reach out to us are often willing to pay, and i know that they do actually pay, a lot more money than the going rate in the industry, sometimes even up to three times the price that wed usually charge for certain promotions. I think that they prey on the fact that influencers and Management Companies dont always do this due diligence. So, charli was fed up of getting all these scam e mails asking them to promote knockoff products and put their business at risk. So she wanted to find out who was behind it all . And there was just one product that kept on coming up again and again and again knockoff apple airpods. And then we found out that even the biggest influencers in the world were being paid to promote these knockoff airpods. Each airpod comes with a charging case and a charging cable. So im going to check them out right now. Their whole site is 70 off, and use code kylie for free shipping. Kylie and kendalljenner have a combined following a 337 million followers on instagram, and there they were promoting a Company Called nova play, whose earbuds seem to be an exact copy of apples airpods. So we e mailed thejenners, and after speaking to apple did provide a statement for us and said. It was about this time that we started talking to some e commerce experts to find out who was behind this wave of knockoff product and influencer promotions. And there was one word that kept coming up drop shipping. The issue of drop shipping is a relatively new phenomenon. Its a very, very fast moving Business Model thats constantly changing. Were constantly seeing new entrants into the market, new platforms that provide the service, so as regulators and enforcers, to a certain extent, were always trying play catch up. We started searching and we found hundreds of people saying they were making a fortune drop shipping. But what is it . Heres a little rundown. The drop shipper goes to an online chinese marketplace, often aliexpress. They find a low priced product, set up a website, and add a huge markup. Influencers are paid to promote the product and send you straight to the website. When you buy the product, its shipped directly to you from china. The seller could be on a different continent and never even see the product. Drop shippers dont hold any inventory, so theres no financial risk. And its important to be really clear. Drop shipping isnt illegal. For example, heres kevin david, who just moved into his pretty sweet new apartment in miami, and he gave us a very honest insight about the insane amount of money that drop shippers are actually making. You can have a massive business without ever going to china. Right . Like, ive personally sent millions of dollars to china, ive, you know, gotten millions and millions of dollars worth of products. Ive never been to china. Those airpods, ive actually seen. Some of my friends have
stores doing hundreds of thousands of dollars a month selling those, right . Someone will spend hundreds of millions, however much money it costs to create it, and then china will essentially reverse engineer it. Some sharp drop shippers take advantage of that and they create massive, massive incomes by leveraging those trends. So we contacted loads of drop shippers, and even chatted to quite a few of them. And there was one thing that really stood out amongst them all. Theyre just like you and me. Some of them even work out of their bedroom. But the difference is, theyre making huge sums of money. I grabbed one of the products that took me, a super bowl ring. I made 55,000 in that month, quit myjob, and then fast forward, i made over 20 million in the last five years. Drop shipping dramatically changed my life. All we needed to do was look on youtube at these guys bragging about how much money theyre making, and sharing tips on how to get in on it. And, when we were going through all these videos,
we found something incredible. One guy was even showing other drop shippers a template letter to copy and send influencers. It was that easy. And the template that i give my students, that you can just copy and paste and use for yourself. Its right here. Instagram influencer reach out script. And im going to say hey, and the name of that person my name is, and youre going to put your name. That youtube explainer was stunning, and revealed so much. The professional looking e mails charli showed us, sent from the mysterious companies, were actually just from bedrooms around the world. And the shadowy drop shippers were just entrepreneurs trying their luck. Like many things, youve got your good guys and youve got your bad guys. But the problem is, its really easy to be a bad guy when youre an anonymous person sitting behind a laptop. And gabriel told us how some drop shippers can easily scam people. I see stores that come and goes, they literally