keep the core, keep the heart of it, and then you could broaden it, but don't don't lose sight of why this is so successful. did you do this to me? no. max, your father gave you these powers. - i'm just here to show| you how to use them. but mattel has been here before. anyone remember max steel, the 2016 superhero movie based on its action figures? the film bombed. the toymaker is hoping for a happier ending this go around. michelle fleury, bbc news, new york. keep in touch with the @bbcbusiness team and me on social media. i'm @tadthnright. until next time on world business report, it's goodbye.