It is 7 00 in london this monday morning. We are ready to deliver the stories that would drive your day. She is in zurich with a look at what switzerlands decision means to companies that want to hire. Hollande takes on a u. S. Tech giant. Swiss lawmakers have shocked the european elite by narrowly rivoli voting for immigration curbs. This could have a effect on the countrys key industries. How many showed up to give their support for these new caps on f oreigners . About 3 million total votes of an 8 million population. It passed by 9000 votes. At was 53. 3 . This is the president looking forlorn. Almost seems to be fighting back tears. There is a sense that there protests there is a real 5050 country split. In the cities, this was voted down overwhelmingly. It was supported in the country in the german and italian speaking regions. This will take years to implement. It will take three years to put this into law. That is the challenge for the swiss government. They have to write this in a way that will be acceptable to the european ison. The European Union indicating that it does not want to do a piecemeal negotiation of that 1990 treaty. Changing system with wideranging consequences. Euis an indication that the will need to renegotiate everything in countries like switzerland or even outside the European Union cannot take a a la carte approach to eu treaties. This did not actually set firm limits. It just said that limits needed to be set. What happens next . Where does this story go now . The challenge for the European Union is that whatever negotiations they have with switzerland, will be taken as test cases for other countries that might be having similar referendums. In the united kingdom, there is talk about 2017. Switzerland said no to mass immigration. Bravo. The challenge will be to not set a precedent for other eu countries that could negotiate their own separate treaties and their own special carve outs within the eu. Switzerland is not part of the eu. Because of this treaty, they enjoy many of the benefits. Free movement of the people and free trade. Looking into a possible criminal leak of data that may have affected up to 27,000 clients. A whistleblower walks into the mail and gives them a memory stick with the data of 2000 barclays customers. It has information about their risk information. Really detailed stuff. This whistleblower said that this is just a sample of a total data set that may be as large as 27,000 customers. He was working with a brokerage that used the information to endear their brokers to clients out there and inl them dodgy investments rare earth metals. He had been told to sell for as many as 50 pounds per file. Incomes, savings, mortgages, insurance policies, passport numbers . The idea is that when you make this phone call, you have this data and you can really identify, without letting on that you have the data, the individual you are hitting up for the investment. Not just a data leak, but data used for the various purposes. Possibleinvestigating criminal theft. A Financial Planning unit that is now extinct. It existed until 2008. It is not good. Especially ahead of their annual presentation. Will that be a tough sell tomorrow . The expectation is that bonuses may arise as much as 10 . You have the legacy issues. Nobody is thinking among investors that it is time to pay money. They would argue that they were not getting paid more money because their salaries were reduced. It is going to be a tough sell. That is one of several issues he will have to negotiate. Cash portion of Investment Banker bonuses by 24 year over year. That is part of these good citizen initiatives that jenkins is going to be announcing tomorrow. Reducing Investment Banking by a fifth. That could lead to several thousand jobs getting cut. It is trying to reduce 1. 7 billion pounds per year. You try to take the whole picture and he would like to be going into this annual presentation with a slightly better image. Big music fan. He likes to listen to music before he makes presentations and works through complex issues. Tomorrow, he will face the music. I bet he will be listening to itunes. I wonder what will be on his playlist. Not metallica, the black album. Cranny joins us with more. Significant above and beyond the comments about his personal life which are never far away . They are never far away. This is trying to project mobile statesmanship image. Line in one oft bloombergs stories. No drama obama white house. The official protocol would be out of sync. The official dinner would be out of kilter in terms of who would sit beside two. It is by the rehabilitation of the image of one of the most unpopular sitting president s in french history. Unemployment at a 15year high. Politics,ness, it is and it is talking to big tech. Iran, the is spying ukrainian relationships. Syria is a friend of the u. S. In that regard to syria. We will see if there is any mention of spying. I wonder if he uses his phone while he is there. It is a big g 20 topic. It was the zeitgeist of last year. And a lot were harried into turning a profit here. About20 legacy statement getting together on taxes is something that obama and holl ande will marry their minds on. Not just are they going after facebook or twitter, not since 1996 there has not been a state visit to the white house from the french since 1996 when the president of france went to Silicon Valley and met steve jobs. Coming up, we will have a branding expert here to tell us how carmakers can create a trustworthy image. He will take an indepth look at nissans relaunch of the debts and ran. Time for todays company news. The chinese carmaker said that negotiations to purchase a stake in persia. Deutsche telekom is said to have agreed to pay about 830 Million Euros to take over its check division. This is part of which telecoms stretch to broaden its and eastern europe. Directors are meeting tomorrow to discuss an ipo of the business. Vodafone is one of the few european major cable assets. Liberty global bought virgin media last year. Welcome to countdown. minutes past 7 00. Nissan is bringing back the old with the relaunch of its datsun in india. Is ang us now psychologist. What do you make of the decision to relaunch datsun . Is this a brand that conjures up images for you . Talks it does conjure up images. I remember my dad taking me to school and dropping me off at the bus stop in a datsun. It does have a heritage. Does it have a heritage in india . They are trying to create a completely niche brand. Its going to be going to the emerging middle classes. The first models will be for firsttime buyers and things like that. It is a difficult one. Bigever i think of a automobile brand looking at another automobile brand and being distinctive, i look at mini. Successfule two brands that are being consumed and relaunched. When bmw took over rover, they just wanted it to be a small car. Brandnted to inject some dna into that car. Make it a small sports car . It is now a small sports car. Cars, at with sports the same kind of idea happened with volkswagen. Be the name, the car that you did not want to be in. They projected the paternal family care for this brand and gave it its own identity within itself. How do you distinguish a brand . Nissan is middle income, datsun is low income and infinity is upscale. How would you establish it without diluting the other brands . You have to be very clear to your market what this means to them. You have to be clear in terms of this one. The nissan go, which is the first iteration of the brand, it is the kind of car which is fun, it does exactly what it says on the label. What they have done in the indian market is that they have made a very wide range of accessories so that they can still be your own type of brand. What kind of accessories . You have floppy dice in the mirror. It could have been a neon glo wing logo, which people want. That is to make it personalized. From aportantly, psychological point of view, is to make them want to aspire to go up to the next step to the nissan brand and go up from there. People have to know they are part of the same group. If you want people to go from datsun up to nissan, up to infiniti. Absolutely. That goes back to the bmw and the mini. People knew that it was a mini. It was part of the bmw brand. There has got to be some quality. Something from nissan put into this one. The germans seem to do this ready well. Should they be brought back from the dead . If they are completely dumb a there is no more life left in it. Maybe no. It all depends on how you can get it to be perceived by the market. It is interesting when you look at them. Many industries try to divide up their business. They have the lowend, the middle end, and the upper end. If they have this lowcost offering, it may cannibalize more expensive products. Does that happen in the car industry . I will talk about apple with the 5 s and 5c. Higher brand and a lower one in terms of price points. What happened there was very interesting. You can bring out a lower level model which actually drives the higher level model. People would rather be seen with the higher level model than the lower level model. It worked. It is a really risky venture. The automobile market has been consistently going down a bit. It has been consistent. They have got a challenge. There appears to be an unlisted event taking place at the sochi olympics. This one will not get you a metal. Hotshots is coming next. Richard bransons Virgin Galactic is set to make its Maiden Voyage sometime this year. Those who purchased a 250,000 ticket one may want to get familiar with the feeling of weightlessness. Cory johnson went to try it out. I am cory johnson. This is one of the most enjoyable moments of my life. Way. Just always that a few minutes ago, i looked like this. I am doubting Cape Canaveral on my way to experience zero gravity with a Company Called zero g. I am the wrong person to do a zero g flight. They have partnered up with for passengers to get used to the experience of weightlessness. They will offer up the experience for anybody who will pony up five grand for the experience. The plane flies at 24,000 feet and goes into a series of parabolic arcs. Flies at anll extreme angle. It feels like 1. 8 geez. To34,000 feet, it begins dive at an equally extreme angle for half a minute. In that minute, passengers experience weightless. They do it again and again. There is a reason that this plane is known as the vomit comet. Less than four percent of our participants get sick. It is very rare. I will need some numeric handholding here. This is becoming more of a reality. Companies are talking about their peopleave experience microgravity. That brings us to where we all started. This experience comes at a price. A Virgin Galactic ticket costs 250 grand for six minutes of weightlessness. 5,000 a headging for seven minutes of weightlessness. That is only 11 a second. Weightlessness on the cheap. They have their eye on more than space tourists and seekers, there is big money from nasa. Several companies are looking for contracts for the increasingly outsourced space agency. Races capitalist space on. Nasa is paying the russians about 7 million every time a u. S. Astronaut hitches a ride. A private maker says that they will charge several thousand for orbital flights, but only has room for one passenger at a time. Jeff bezos is still in the testing phase. , before of that working i can figure out, i will be back on the ground. Paying 5,000 might seem like a lot of coin. There is an extra perk. You get to keep the flight suit. There is the twitter pictures i could make you the envy of your friends. Can you put a price on that . Me, one giant for leap for bloomberg television. Talks it is time for hotshots to take a look at some of the most compelling images of the day. Over 100 years ago, captain Robert Falcon died trying to reach the south pole. Now they have completed the same 1800 mile trek to the south pole. Taking 105 days, they each pulled sleds of wearing weighing over 450 pounds or an average of 70 miles per day. Living onto a less taxing winter sport, so cheap. While the olympians compete for gold, others compete for the best selfies. They want to be in front of the giant olympic flame. People have been flocking to pull out their cell phones and put on their best selfie expressions. These are the Bloomberg Top headlines. Some breaking headlines from. Hich, calm Deutsche Telekom the buyout is part of the effort to broaden its reach in eastern europe. Is investigating a possible criminal leak of client information. Mail reported on sunday as many as 27 thousand customer files containing personal and Financial Information were taken. Ms. Eurozone chief the eurozone chief banking regulator is sending out a warning. She told the Financial Times that some banks should be allowed to die. She also signaled that she wants to weaken the link between government and eurozone banks. Lcome back to countdown crossingng earnings the bloomberg terminals. Is it profitable . Has it changed its forecast for the fall . It stuck with the fullyear forecast. It slashed forecasts by 15 of the profit target. They are sticking by them at the moment. We will see ¥10 trillion in terms of full year revenue. Sticking with that growth, we would like to see a net income just shy of four percent. We have been thirdquarter income by a substantial amount. This is 20 billion more than analysts have been expecting. Operating is worse than estimated. You will see some manipulation of the numbers there. Now that has been helping rivals like toyota and honda. Nissan was ahead of the game. They started shifting production abroad, particularly in emerging markets, investing in Company Countries like mexico and brazil. They have not benefited to that extent. They have been hurt by snow in emerging markets. They had big exposure in thailand, indonesia, russia. Ring you back in the 1980s, the datsun. They will be unleashing that in india. A halfess than six and thousand dollars. Sticking with the forecast, it will be a sigh of relief that the chief executive of nissan is shaking up manners matters. The chief operating officer no longer exists. The vice chairman. He has a lower level of lieutenants reporting to him. He said that we are not going to have three regions anymore. We are going to have six. Instead of breaking up big markets like china. Buyese do not want to japanese products because of the ongoing political dispute about the islands. They have remained to the biggest supplier in china to the japanese brands. Operator profit misses. We will dig into how honorable they remain in china. The fed chair janet yellen and the bank of england governor are set to speak. First will deliver hurt testimony as head of the fed. As for more, james ashley joins us now. Thank you very much for coming. We will start with janet yellen. It is a big event this week. Tapering is on Cruise Control is the message coming through from the fed of late hearing late. Is very much those of ben bernankes. I do not expect to see a radical change in direction. When we see changes and other Central Banks, we have seen differences and how the Central Banks have responded. At the moment, i would not expect to see anything too different from yellen this week. We could perhaps see Something Different in terms of how she responds. The big one on wednesday. What is the evolution in your eyes . What you think is going to happen. They will have to do something. The implement rate is at 7. 1 . They are not doing anything right now. Our expectation it will be widely south. Rather than changing the threshold to 6. 5 , this will cover a wider scope of labor market indicators. The downside of that is that it muddies the waters. The upside is that it has a bit more wiggle room. What about saying that we will not raise rates for a year or two . That would be the best option. It almost seems as if the Interest Rate forecast which they would have to subsequently change. There could be a loss of credibility attached. The clearest policy would be to put out a central pack the same way they put out the employment rate. At this point in time, that is too big of a step forward. Isperhaps the other argument that it did serve a purpose. Perhaps the british economy averts from the path which it was going to take. Perhaps they could have kept Interest Rates lower in the market. It was launched in august of last year. Coincidenceculous that the Unemployment Rate has come crashing down. Is it because it was a remarkable success . There is some truth in the idea that it has been beneficial to the economy. Not just in terms of holding down rates, but holding down the volatility of rates. I do not think it has been a useless policy at all. They need to change the format of it. Why are Central Banks so appalling at forecasting . Are they any more appalling than anyone else . They are probably the best of a bad bunch. Viewers, inind our august, they said that unemployment would not hit seven 2016. We are late not talking this month. That is a huge mess. That is attaching policy to the Unemployment Rate. It is the flip side of connectivity. We havent talked about the productivity problem in the u. K. It is by definition puzzled about the unemployment. Why attach policy to this . Lets talk about the eurozone economy. Some of the manufacturing pmi nu mbers without some in the market noticing came out better than expected. Pmis are normally a reliable indicator. What we have seen over the past couple of quarters is that tmi has been less reliable. , initial production will be quite weak. They could be weaker than that. They could lead to potential downside news on gdp later in the week. We have some news on some acronyms. Highest court said that somebody else maybe decision about the ecb bond buying program. It is down to the court of justice. Is it to the ecb to bailout countries in need . I do not think so. You read through the details of it. Know thed not punchline, you would think that the Constitutional Court would come down against it. Up to going to put this the European Court of justice