She knows how to sell very expensive fungus and you will not believe it. Everybody is talking about russia today. Moving one step closer to annexing the ukrainian peninsula of crimea. Vladimir putin and crimean leaders signed yesterday, it is legal. Russia is excited. Heres president putin celebrating with his comrades. Russians and crimea already feel part of the model the motherland. Many russian speakers in crimea now consider that climate which islready part, why they look at the ukrainian trip through a station there and thinking, you are a or an army. See that can already in action. The ukraines Navy Headquarters in crimea. Many women stormed the base earlier today and protesters demanded ukrainian officers give or leave for mainland ukraine according to a local newspaper, the News Agency Reports the russian flag was raised over the headquarters. The crimean football clubs already signing on a russian premier league. Remember ukraine is going through a very tough financial situation at the moment. Fade in the ukraine are about half of those, actually paid in russia. A lot of crimean citizens are anding towards russia thinking theyre better off financially because of the difficulties the ukraine is going through. Class at this point, the ukraine is already waving the white flag. Their party leader said on the party website, the ukraine should withdraw its troops from crimea. Russias News Agency Reports the ukraine will settle elsewhere in the country according to a cabinet member. The ukraine is calling on the International Community not to independentimeas spirited cameron has taken it a step forward. Further. Thus it is important and we should be discussing whether or permanently russia if further steps are taken. Class that was the british Prime Minister speaking earlier today, worried about taking more action beyond crimea. Presley said if there was further action to destabilize the ukraine and this is that action, further consequences need to follow. We need to set that out thursday with our European Partners and, at the same time, we need to put down a very clear warning that if there was further destabilization, for instance going into the Eastern Ukraine in any way, then we would move the position of the sorts of economic sanctions we discussed in the house last week. Class that will happen tomorrow and maybe he wants to push european leaders for economic measures. The first round did not have the impact they were expecting. That was a close aide to president clinton, one of the targets of the latest sanctions from the u. S. And the eu. There is more when his where his comments come from. Dimitri, Russias DeputyPrime Minister, also among the russia a leak targeted sanctions. He said this yesterday. Comrade barack obama, what think, or you do not about it, but there is more. Tweeted the following it looks like theyre looking for his accounts in the villas. They wish. The fancy villas may be in the russian countryside or elsewhere, one location that may suffer from the sanctions is london. They stand to lose more than 180 billion of russian generated business. Here is Matt Campbell this morning. It is not an exaggeration to say london is the Business Capital of russia. When you have a lot of money as a lot of the russian oligarchs do, you need to invested and find lawyers and accountants and bankers to advise you. They have come to london and they like the lifestyle. They like the legal system and Property Rights that they feel can be protected in the u. K. Rather than russia. What kind of businesses have already been disrupted by the ukraine . Have been a couple initial offerings shelved by a retailer that has put off its ipo and another is a pretty well known german retailer that was going to float its russian retail business. Was shelved. Terday companies are looking to come to the public markets, work largely to be done here. They are saying, we will hold off. We saw David Cameron want around the halls. He is right now wondering around downing street trying to figure out what to say to angela merkel. Does Prime Minister cameron greek the oligarchs . A complex relationship. The British Government is in a here. Stop tough spot they do not want to jeopardize the city of london, and enormous driver of british economy. On the other, they have to stand with european allies, germany, poland, you france, and so on. Act. Is a real balancing poland and germany in particular also have significant trading relationships with russia and they will be cautious as well. Do you get the sense reporting and speaking to people that russia needs the city of london more or do the city of london need the russian oligarchs and their business more . It is a good question. It is a symbiotic relationship. Whole, the russians probably need london more because there are not a lot of a place to them for service the enormous wealth. They do not for the most part come to the u. S. Because they largely do not like the irs too much. Other capitals do not have the same kind of infrastructure. What about the effect on u. S. Companies . There are still very big american names doing business in russia right now. It is a laundry list of top companies. , exxon, andtric ford. They are nervous of what is laying out on the geopolitical stage, the possibility the u. S. Sanctions being imposed on russia could come back in terms of retaliation against their businesses in russia. It has not happened so far. I can tell you concerns have been registered here in washington. We are being told a meeting , the between chuck hagel secretary of defense, he is meeting with 100 ceos of the business roundtable, top ceos across the industries. The issue of sanctions and what is going on in the ukraine and russia will be on the agenda today. They want to express their concerns and find out what happens going forward. Thisat is next in diplomatic standoff . Leaders meet tomorrow in brussels. The russian lower house of parliament will vote on the treaty in crimea tomorrow and the upper house friday. Stay tuned. We are going off to the u. S. Next. Fedex is joining a slew of other companies blaming that wonder bad weather for better earnings. We look at the numbers and the controversy behind the retailer next. Company today, we have earnings and settlements. Todas for yearlong caves associated with 10 million recalls reilly and in with a settlement of 1. 2 billion. Yang yang has the details. One of the largest penalties ever proposed on automaker. Examinedtigation led whether toyota intentionally misled regulators by making false or incomplete disclosures about sudden and unintended acceleration in its cars. The incident led to the recall of more than 10 million cars and hearings on capitol hill, the fingerpointing ends today, landing on toyota. In a pressder said conference that toyota was more concerned about its public image than its customers. The president promptly disclosing and correcting safety issues about which they were aware. Misleading public statements to consumers and gave in accurate fax to members of congress. Leg concealed from federal that regulators the extent of problems some consumers sticking gas pedals or unsecured incompatible formats that caused the deceleration episodes. Wheel,ey get behind the they have the right to expect their vehicle is safe. If part of the automobile turns out to have safety issues, the car company has a duty upfront to tell customers about them, to fix them quickly, and immediately tell the truth about the problem as well as the scope of that problem. Toyota violated this basic compact. Fedex reported weaker earnings today. And cuts bad weather its fullyear profit forecast. It is one of many companies, including mcdonalds, blaming Mother Nature for it. Timesy back guarantee 11 now to American Apparel, more problems. The Company Expects a wider loss this year and is delaying its 10k report and plans to file complaints by friday. Sexualharassment lawsuits, ads u. K. Ered too racy in the there is a lot going on. Here is American Apparel by the numbers. Game of thrones debuts. Tom keene was there. His favorite moments are after the break. The final four. The Florida Gators and Michigan State made the cut. Here is the president himself. Great offense. They play hard. Donovan knows what theyre doing. I think they will end up winning. I am going with the spartans. A great tournament coach. I think they have got a great chance of winning. I am going with arizona. I know these are not imaginative picks, but they are the right ones. Arizona is weakened because they lost a starter but they will do just fine in this matchup. Here, smith, a tough combination. They know how to win. I have got the cardinals. This is lunch money and i am adam johnson. Game of thrones held a premier event for its fourth season. Tom keene was right there on the red carpet talking with the stars. Christ we are here at the premiere. Moneyches guy, the more than the gods. Qwest rose is wicked and a nice man. What is the skill set, the best practice you have, that you have brought . A workout . I am very lucky. It is amazing and feels like we are making a 10 hour movie every year. The way we should it and the scale of it all. It will one day be over and i will kick myself really hard. What is your advice . Are watching worldwide. They have kids who want to do action and screenwriting. What is your advice on doing it right . Gut instinctur 100 . You have an instinctual reaction, go with it here chances are, it is right. Have the beginning, i never acted before and it was this huge and surreal experience where you just went up in a and you went to a cool location and hung out with actors. He just got cooler and cooler over the years. What was it like acting to a new level of violence of this sort . It was great. Did you have to get up to speed on sword fighting . There was a crash course in martial arts, something i had not been practicing my entire life. Still carrying two swords or do you go to one sort . Go to a program to find that. That is a spoiler. I have just been put in the timeout chair. That is ok. That is the most pirated tv show for the past two years. Here is what the creators had to say about protecting the new season. Eight ented copper copyright retention that will prevent illegal downloaders. There is nothing we can do. Thing that comforted us is that hbo told us they did their research and 30 of people who buy the dvds initially watched the show via illegal download. People come to the show that way, it is not ideal but they are coming to the show and we are building an audience. Over the world, including the medieval croatian port, which is getting a major boost in its economy as a result. Angus and it paid a visit. This is the bras next nestled against it is easy to see why the city has been a hit with tv crews and tourists. The protected medieval town featured in the last series of the smash hit is nowhere to be found and now locals are looking to cash in. Extras have been coming from all over the region. Ame from farther away, and as good fans, they want to be part of the project. Game of thrones walking tour, charging 75, she draws the globe. Across a lot of people in america especially younger people who know about the game of thrones this through the series and that introduces them and they want to come here to see where it was filmed. To thehistory dates back middle ages where there was an important trading hub and often the target of conquerors. More recently, when former theslavia broke up in 1990s, it was shelled and damaged by yugoslavia troops. Now the city wants to restore its place on the global tourist map and they hope game of thrones will help spread the word. Something you will not see on game of thrones. We will go deep underwater to test the latest equipment coming up here in up. Astronomy. We will hear from the world renowned coming up in each. Eats. Minutes after the hour. Blumer television is on the markets. Lets get you caught up on where markets are trading. An uneventful day as we head into the fed minutes the fed meeting later on today as well as the press conference. The s p flat, the dow flat, the nasdaq also flat. Traders are really looking at the high of yesterday in the s p, 1873. We are looking at that to see if markets are over once again to the fed announcement on tapering. Other traders are using weakness tobuy, seeing if it leads new highs later on, specifically in april. Stocks we want to update you on, shares of the Solar Company are surging today as the Company Holds its analyst day. Big announcements includes pushing out the low end of its 2000 and 15 2013 earnings guide. High with record efficiency. We are back in the markets in 30 minutes. More lunch money is up next. This is lunch money on Bloomberg Television. We are streaming live on bloomberg. Com, your tablet, your smartphone. Im adam johnson. It is moving pictures now where the video is the story. Hundreds of students stormed taiwans legislature protesting a trade deal with china. They say gives china to much influence over its economy. They are staying put and plan to occupy until they agree to review the agreement. To the coast of sicily where the italian navy rescued more than 2000 north african migrants and 48 hours. The groups were jammed into a wooden boat, including refugees from syria and palestine. Italy has rescued 10,000 migrants since late october. Tweets that the uks current onepound coin is out. Says itlor of the will be replaced with a 12 sided version. Why the change echo they hope to deter counterfeiters. Coin hasent pound spawned fakes. Many theories and a lot of speculation the latest piece of evidence is from a Flight Simulator belonging to one of the pilots. Data was deleted in early february. There could be a number of reasons why. They also say the plane ci sighting was not true. The column flutters like a deranged stock ticker. The and hv 70 story is the new antijournalism. All data, no real facts. And with theories. Stillure all obsessed, r t echo how to use a argue . You are still assessed, arent you . When theres an academic downturn is something, people want to have some narrative that explains it. The human mind does not like uncertainty and confusion. Especially under circumstances of fear or outrage. The mind naturally gravitates toward piercy. Towards conspiracy. Do we avoid connecting legitimate facts in such a way that they lead us to completely and valid invalid conclusions echo . If you are stringing together clues, you come up with something pretty bogus. There is a sense of agnosticism and patients. Patience. What drives us to look for the explanation . Has beenonomy struggling. Distressed conspiracy theories are attractive. The other thing is the social media. It is a breeding ground for conspiracy theories. You can get across a large number of people. There are not media raise. Ries. Ere are no media i cant say enough about the book and how you pull history into your analysis. Its the best cover of a book i have ever seen. That has everail abo been done. Within this is a quote from the book. In law as in politics, disagreements can be productive and creative. Real discussion requires a measurement of this agreement. Its easy to say conservative society goes to conspiracy theories. What are the conspiracy theories of liberals . Wall street. When they are in a bad funk that companies have conspired together. He word plutocrat is a giveaway. What is a historical message you would like to convey where we can have less or better conspiracy theories . The free press is central. Freedom of speech people who conspiracyng theories deserve protection. Recognize that while some conspiracy theories are true watergate really happened, theres a lot of randomness and accidents. To suspect people of wrongdoing often is moreof attractive. Coming up, we will meet one t. The creators of fitbi we will go deep underwater to test the latest technology. All that, coming up and design. The Yankeesred Sox game was delayed when a swarm of the bees they sprung into action. We have a game to play. This is lunch money on Bloomberg Television. Alter streaming live also stream live on bloomberg. Com. Im adam johnson. We are hearing from the greatest innovators and business. All of them presented at the Design Conference this month. He is one of the creators of fitbit. Check it out. Thats a big question. What is design . The zion is the act of taking andthing usable, practical needed and making it into an enjoyable, culturally grounded design is the act of taking something usable, practical and needed and making into something enjoyable and culturally grounded. People tend to look at design as a style. A vision. Its a lot more than that. Its a visceral experience of how its made, the material is, how well put together the object is. Its way beyond the visual. I love these moments where suddenly things click and you a very complex problem sorted out. We have this intuitive feeling that this is a great idea. The second moment i like is when something we do really changes the way a company or an industry deals with technology. There weredays, designers and engineers and designers were supposedly the superficial types and engineers were inside out. Today, things are mixed up. Designers are very savvy about engineering values. We make things simple, clear and looking awesome. You can watch our design series all week right here on lunch money. We have a technological marvel for divers. This thing is in kabul. A suit that helps you fly underwater, searching for things you have never seen before. Suit thisput on the july for its not rolled mission. We were there. Inaugural mission. We were there. Its art. Its science. Its food. We will hear from the worlds most renowned and innovative chef on his ingredients to success. How woman will it tell us she sells thousands of dollars worth of troubles from a tiny bag. Speaking of troubles, this is how you enjoy them. Slowdown. Thats 50 were friday. Glitches but expensive. Thats 50 worth right there. Delicious, but expensive. This is lunch money. We are streaming live on bloomberg. Com and on your tablet and smart phone. Im adam johnson. Its about the finer things in life. That land on your plate. Are you t