But first, lets get headlines from carol massar. Boeing is now looking at a 10 billion stock buyback, in addition to the 800 million plan. It is also boosting its dividend by 50 . They now has a Quarterly Dividend of . 73 per share. Herbalife is saying price noerhouse coopers has said changes in its riata dating back to 2010. To 2010. It dating back herbalife shares serving soaring in the afterlife after hours trading. A stock deal valuing kkr at 2. 6 billion. Thanks very much. Facebook, walmart, apple, and Lockheed Martin what do they all have in common . They are all exploring the potential use for facial Recognition Technology. In the future, your face print, not your fingerprint, could be a good tool for marketers. Megan hughes joins us with more. This mean for peoples privacy, other than waking making them wear a mask . That is something the Obama Administration has just started looking at. That does not seem very realistic for the day to day life. The calmest Commerce Department is bringing together Industry Groups like the National Retail federation, which represents walmart, and also Civil Liberties groups like the aclu. They are meeting in february and the goal is to have a code of conduct agreement by june. The technology they will be talking about at these meetings remember the movie minority report in 2002 . It portrayed this futuristic world where cameras in Public Places could read peoples faces and target ad specifically to them. Not there yet, but the technology is absolutely there. Cameras can take better pictures in Public Places. Can matchet giant photos to individuals, like with facebooks tagging system. We talked to one of the pioneers of this industry who calls it a disruptive technology. He said it is looking at a perfect storm. Click the Tag Technology that facebook has launched is the tagging technology that facebook has launched is a game changer to some extent. More and more people are putting images of their life on facebook and automatically creating a. Atabase it allows you to search and retrieve and create links. Business. Uld be big one Research Firm estimates the Global Market for facial recognition products could reach 6. 5 billion by 2018. But privacy is a concern. Once regulations get involved, that could impact the bottom line. Any tension in these meetings . This is a contentious issue. Absolutely, and as i mentioned, you will have these privacy advocates sitting next to the retailers. From the privacy groups standpoint, their big question can you still be anonymous in public anymore . There are people that will be asked to opt in before the facial Recognition Technology is used. Thisr as the retail concern, they are concerned that if there is too much regulation it will cramp too much innovation as this is getting off the ground. Thank you very much, megan hughes. Facial recognition, it is something that the Advertising Community is certainly interested in. They are also passionate about a recent tax proposal on capitol hill. One that will change how the cost of advertising might he detected. The industry sees it as a threat to jobs and the economy. Here to make the case against the proposal is dan chaffee, the head of the association of National AdvertisersGovernment Relations office in washington, d. C. Good to have you with us. Just explain for those who may not be following this issue. What is being debated in washington . You know, advertising is one of the major engines of the economy in our society and throughout the whole of the history of the tax codes since the federal tax code when into effect in 1913. Advertising has always been allowed to be deducted in the year where there have been expenditures. The dollars you spend this year will be deducted in that year as well. Now there are proposals to change that to say that you can did that 50 and that the rest will either be amortized over five years and there has even you will have to pay over 10 years. This would have hundreds of billions of dollars of impact on the Advertising Community, which would certainly slow the advertising effort in this country. Which could bring down jobs are driven down by advertising. 21 million u. S. Jobs are directly related to advertising. It would cut down on the whole Economic Activity in this area as we are trying to climb back out of the recession. This is a very serious issue for the Advertising Community. Just to be clear, this is a change in the tax code that would be affecting those companies who spend money advertising. Currently, they are allowed to deduct that advertising spend completely in the year in which it is booked. Exactly. What is significant is that this proposal does not affect just one segment of the economy, or one group within the economy. Almost every group in our society that is in business uses advertising to generate sales. , andve studies that show economic model created by a Nobel Laureate in economics shows that in every state of this country this would have profound impacts of bringing down the number of jobs and the amount of Economic Activity so far growing forward. Have social Network Companies , such as twitter and facebook, have they expressed any of their thoughts about this issue gekko this issue . These seem to be businesses based on advertising almost exclusively. The whole Media Community is is deeply concerned. Get 92 of all their money or from advertising. Newspapers, magazines, the internet as you mentioned, twitter all of the new forms of advertising, everyone of them would be severely hurt. And if you are a new form trying to break into the market place, this will hit you particularly hard. Toause you need every dime try to be heard and keep your nose above the water. Amortization, the idea that a certain portion of the ad spent would be amortized over future amortization usually used for the useful life of machinery . How could you quantify the future life of advertising . We dont think you can do that properly. And to other Nobel Laureates in economics looked at this issue. Both of them said there was absolutely no economic or tax basis for having this extensive life for advertising. I dont think anybody believes that the ad they will see on your show in the next couple of minutes is still going to be selling products five years from now. Heard making use talk about facial recognition and advertising is advertisers trying to come up with some way to protect privacy. What is the stance of your group on using facial Recognition Technology . What we have been doing across the whole of the privacy framework is to try to set up systems to give more protection to more consumers. We have something called the Digital Advertising alliance that deals with this issue on the internet. It has now been extended to mobile. We look at all of these issues and we do not have a stance yet on visual recognition. As privacy concerns arise, we always try to find self consumers means for to empower their interests, and at the same time allow these technologies to be used effectively where appropriate. Thank you for joining us, then chaffee. Coming up, when you think of anheuserbusch, what do you think of . Products such as budweiser, michelob beer, right gekko but the family is beer, right . But the family is joining the cigarette industry. The e cigarette business, its got a new layer with a Famous Family background. Jacob bush hails from the anheuserbusch dynasty. Just a few weeks ago he became the chief executive of cigarex. Comes on the show as along with jason carter. I want to welcome you on the show. Why did you decide to get into the Electronic Cigarette world gekko we have been involved with a lot of Consumer Products. When we first found the raw version of the Electronic Cigarette, it was a game changer. The technology was too amazing. It was too big. What it offered people was too exciting. E itat is the technology has to do with a lithium what is the technology . You have a lithium ion battery. Battery because of the that this has been made possible, getting away from the combustible cigarette. That first came out, it changed the entire process for smokers, and the experience. Smokers want or look for something else. It is not like chewing a piece of gum or wearing a patch. They like the experience. They like to see the vapor, the smoke. They like the oral fixation. An electroniching cigarette offers. Jacob, how did you get involved in this gekko in this . Jason, and my family has been in distribution for hundreds of years. It goes handinhand. Wherever anheuserbusch products are sold, of course, you will find cigarettes and ecigarettes now. It is a game changer. Im trying to get distribution with the anheuserbusch part. Wherever a bee products are sold, you will find whereverab products are sold, you will find cigarex. But it is a perfect partnership, is oftenour beer buyer the same customer. Just to focus on the technology that goes into this, what does someone who uses a technology an Electronic Cigarette, what are they inhaling into their body e this is an important question what are they inhaling into their body . Is an important question. We used three basic ingredients. Distilled water, allnatural Vegetable Glycerin this is what creates the smoke. And we also use liquid nicotine. We use a real liquid nicotine extract from the tobacco plant. That is what makes up the ingredients of what people are ingesting. The nicotine itself, is that regulated by the fda . Just like cigarettes . It is great. The fdaent director of has just put some things onto the floor as to what will be the regulation. We are looking for regulation and we want regulation. The biggest problem we see in the market place are the people buying their own oils. Theyve got their own type of large pen type items where they are filling it, and who knows what they are filling it with . We want regulation. Define wherealso it is sold, how it is sold, to whom it is sold . I hope. We dont want children. We do not want anyone under 18 and we do not want previous smokers. It does have nicotine and it is a mild addiction similar to caffeine. You replace the combustible cigarette with Electronic Cigarette. Exactly. But you are saying you do not want current smokers to switch to this . I want current smokers, just not people who have stopped before. Because recommend it, you will just pick up a new addiction. Right away. But it is a great way for people who are smoking to switch to Electronic Cigarettes and to wean off. Rather than just to go cold turkey. Yes, its true. In the u. K. We have studies. We have about 40 cure rate to stop people from smoking. The patch and gum run about one percent to two percent. Those statistics are amazing. I would like to see the fda move into a direction where they say, hey, you are helping people with this product because you have removed all of those dangerous chemicals and the process that can cause all of the nasty Health Health issues. But there is a social issue with this, too. You have to be confronting the concept that there is a generation of people out there who have been taught and have learned that smoking cigarettes can kill you, can cause cancer. Socially, is this becoming x socially, i think cigire is 10 times better. There is no smell. It is better when you are with your family. Socially, so smoke will kill you. This is just vapor. Just to followup in the world of the social media, i know you have been featured in social media. How does that attention translate into success for Something Like cigirex . In a social study, i think girex, it is great because there is no smell or anything because it is just vapor. People hate the smell of actual smoke. Or they strongly dislike it, sorry. But if you have Something Like this, there is no problem. Lookers are going to smoke, regardless. Now they have an option to use something that is much safer for them overall. We will leave it there. Fascinating. My thanks to jacob bush and to jason carter of cigirex. Coming up, the antibacterial soaps that you rely upon to stay germ free, it may be giving you a false sense of security. Find out why next. Every morning, my german phobic reducer comes in and maphobic producer comes in and douses his hands in and i to real hand soap. Antibacterial hand soap. Experts, to antibacterial soap users are better changing up their routine. We are joined by an advocate who represent such committees as ,olgatepalmolive, s c johnson henkel, and loreal. He joins us from washington dc. Meg. Oining me here is what is going on . There is a history of research into the use of antibacterial, specifically one ingredient called triclosan. That is right. It actually was introduced as a surgical scrub the monopoly got to be used by everyday consumers. Over the years, it has been in traduced into more and more introduced into more and more Consumer Products. Now the fda is saying, is this estate as we initially thought it was gekko and is it as effective as we we initially thought it was . And isnt as effective as we thought . An investigation prompted the us the fda to prompt the Consumer ProductsSafety Company to take a closer look. Freckle fan is used in such soaps as freckle fan soaps and is used in and others. Sh what is your stance on aid . Onthe products that we focus focus on the antibacterial washes. They have been used effectively and safely in healthcare four decades or more. It has been in the consumer space in the past decade and a half, millions of consumers using these products safely and effectively everyday. These products are already regulated by the fda. Ist our industry will do provide the agency updated data that shows that antibacterial soaps are safe and effective. Endocrinologists have been studying this, because it has to inwith hormones and changes the in technology of an individual. Have there has there been any nonus research that points to whether trackless and triclosan is good or bad for you . There have been many studies around the product saying that it might affect the thyroid gland, particularly in the development of kids. And it can affect harmonic function concerning fertility and purity. Puberty. The worry is over use of antibacterial might lead to bacteria getting resistant to drugs. And that is a huge growing Public Health issue right now. You expect them to reach some kind of decision on this, brian . The timeline is over the next two years. There will be a lot of comment, a lot of data. The Research Shows that the use everyday of these products is not contrary to antibiotic resistance. And further research will show that it is safe and effective. Weve got to leave it there leave it there. Onthis is taking stock bloomberg. Im pimm fox. Lets go to mark crumpton. More strong numbers from u. S. Manufacturing. Factory production climbed 610 0. 6 following a gain of 0. 5 in october. Motor vehicles increased 3. 4 after falling over one percent in october. General motors ceo dan ackerson says the company is in a better position to consider paying a dividend last next year. Spent 1. 3nts have billion to upgrade five including the one already announced this year. The detroit automaker has increased cash flow. One company has lost 70 of its value following in September Ipo and has fired its ceo. Coming up tonight on bottom line at 7 p. M. New york time, we will talk about the budget vote set for tomorrow with douglas holt he can douglas holt aiken. That is coming up on bottom line in about 90 minutes. Created on our recipe by an 11yearold you can find cookies, brownies, blondie in bake shops all over the u. S. And canada, even the caribbean. For more, i am joined by kate h up chief executive. Tatesed by kate big shot ceo. How did you get to be the chief cutive of this shop gekko of this shop . I have been working with her for some time. You started out where . Price waterhouse. I started a consulted consulting practice to help with running businesses. Give us the scale of tates big shot. How many cookies gekko about 2 million cookies per week. About 150 employees, mostly on the packing line. We have 65 distributors around the country. Most of the top line supermarket and independent gourmet stores. But it was not always like this. Inserted off with an 11year old. Ellis about the founder. Kathleen king was the founder. She charted baking when she was 11 years old on her dad farm her dads farm. She was tasked with buying her own School Clothing and she made chocolate chip cookies and decided to sell them for one dollar. She opened up her first bake shop which was 19. In has her current bake shop northampton. We sorted selling cookies out of the back of the bake shop in a 2000 square foot building, and now it is a 40,000 square foot commissary. It brought in from just being chocolate chip cookies. What kind of new introductions gekko we have a great of cookies. It is our new line of gluten free with crystallized ginger cookies. This glutenfree thing so important gekko it is a trend so important . It is important because there are many concerns about digestive health, and it is also important for people with celiac disease. Free category is now 29 of our business. Almost one third of the business. A yes, and we just opened up 4000 squarefoot glutenfree kitche