Stop me with the next mystery guest area and here is carol massar. Thank you. Icahnnd a price, enterprise is planning a Debt Offering of 2. 5 billion. Deal they will sell threeyear notes. Ews, quarterly revenue was 127 . 6 million nations largest chain of drivein restaurants. Canceled 300 flights today. Initially the announced it will be cutting operations to jfk, laguardia, and newark. Flights are expected to resume on january 7. Back to you. Thank you. The u. S. Senate and session today coming back from their recess. They are on capitol hill. One of the first items on the agenda is the nomination of janet yellen to be the head of the Federal Reserve. We expect that vote to begin within the hour. Phil mattingly joins us from the homeon, d c washington from washington, d. C. They change the boat threshold for nominees. There is something cute to watch when they have this vote later on this hour. How many people vote against janet yellen. Record when set a 30 senators voted against him. Immense growing political pressure on the fed. Even more so than you have seen in the last year, year and a half. Republicans are about to start a on theestigation process 100th year anniversary. How many voted against janet yellen will be an important gauge to look at going forward. She has an enormous amount on her plate going forward. Clearly as ben bernanke has alluded to his last couple times in public, dealing with congress is pretty high up there. Thank you. World of ehe commerce, india is the worlds fifthlargest marketplace. Snapop online retailer, deal. 20,000 members. The future is bright. What does that mean for an ipo . Snapdeals by founder. You just came in from india. How did you start this company . The company was started in [inaudible] we wanted to do something together. Was challenging to find stuff and we realized an ecommerce site would solve the problem. Is there a challenge in india because you have so many mom andpop, small retail merchants . India has 600 billion retail market. On the seven percent is organized. Out of 600 alien. Only seven percent is organized. There is a great opportunity we saw in aggregating a long tail of some lie of these momandpop small businesses. Offering that supplied to the long tail consumer, we are talking about one billion consumers here. Many people when they think of india if they have not been there or studied the history, it can almost look homogeneous on a map. There are elements of distinct regionalism. Explain about catering to that audience. It is one of the most heterogeneous markets out there. It is an interesting market to build business in. They went even the kind of close they wear will vary from west to east and the food they eat changes. The money they are willing to spend varies by region. Thatosophy has been is the common minimum denominator that applies to all consumers. Tell us about the infrastructure that exists in india. We hear amazon trying to give you sameday service. What is the infrastructure like . That is quite good in india and although larger players are present in india. We work with all of them and we are one of the largest e commerce customers. Is notllenge in india that great. Why is that a struggle . That. Need eger road to to deliver a small package you do not need a very motor scooter. A a lot of deliveries are done on mopeds. The golden quadrilateral. This was the big highway project it was akin to the u. S. Highway building project in the 1950s. How does that change the infrastructure of the company of the country . A most everything that we ship goes by air. Snapdealing is free on and almost everything reaches within 48 hours of ordering. The country is really small so you can go from one corner to the next and just about two hours. Fix your investors, how did you line them up, did they come to you, did you find them, what happened . My philosophy with investors has been never take money from folks we have not known for at least one year. That sets a good foundation. All investors we have on board have known the company well enough before we engage in a commercial partnership and it has been a great commercial partnership. How many Business Users have you signed up, those who are supplying you with the goods . We have 20,000 sellers and one out of five users in india is a user of snapdeal. 30 of our transactions happen over mobile. Frome commerce will leap commerce in india. They have gone from five percent of orders that were mobile to 30 a year later. Is i going to mean that you have to raise more money in order to build out this network . What about an initial Public Offering . We would consider that somewhere down the line. Do you have to reach certain hurdles to make that more realistic . There are some markets that are available. Typically around 1 billion in sales is the broad heuristic that is used. Where are you now . That is half of that. Next year we should get to a billion. The ipo becomes a realistic possibility. Are you hiring, is this a place where people want to come and work . Absolutely. The average age in our company is 25. I am actually one of the older guys in the company. Feel thatur family you are older . I feel that i am getting older. Who would you like to make a joint venture with if you could . The market is large for multiple independent players and our goal is to build a longterm brand which provides great value to the ecosystem of value sellers and team members. We would love to continue being an independent company. Do you have a favorite item that you buy on a regular basis . I buy many items. Are fori buy for the home. Congratulations. Joining us is the chief executive. Best of luck. Coming up next it will talk to the chief executive of a company that just ought a group of patents. Drive theat helps internet. We will find how he plans to profit. Time for our mystery guest clue number one. Turn mywill help weather induced frown upside down. More next. Apple and microsoft. Normally they compete. The trimmed up with other companies in order to buy thousands of patents from nortel networks. They call themselves the rockstar consortium. They are selling a bunch of those patents to another company it has named spirit. Herex. Patents are a popular area right now because all the Technology Companies need the legal wherewithal to use them. How did you get into the patented business . Judge, general a litigation at a large firm and one day, many years back, a client walked in and needed some help with some electoral property. That is how i wound up backing back into this line of is this helping effectuate a sale and prop up his company and send him on his way and became the firm expert on patent modernization. You helped close a 60 million deal to buy patents from this rockstar consortium, how did that happen . Circuitously. A good friend of mine who is head of Vice President of Business Development at rockstar, we went to law school together. We went our separate ways and reconnected about a year ago. As we reconnected we started talking trying to put a deal together. How do you merge the Public Markets with which is what they are. And nasdaq traded company with the traditional private sector of patent assertion or patent licensing. We started working to gather it together and close the deal on december 31. We close to 60 million deal which was one of the largest deals in the space for 2013. I bet it was a nice celebration. It was. How would you describe this to people who are not Technology Savvy . To bewas rockstar used nortel. Nortel was one of the most Famous Companies to file bankruptcy. They came together there is still the negation [indiscernible] it is how voice or data moves through the internet. These patents, did they end up getting royalties because of the patents, what is the value of a patent . That is the big question. What is of value of a patent . What is important to remember is that rockstar valued it is the total size of this market just for 2013. It is 20 billion 20 billion with a b. Is total Addressable Market 20 billion for this particular space. We have Industry Standard essential patents. Dealis what makes this also very interesting to talk about. And notjust 2013 counting years back or forward. The Addressable Market is exceptionally large. You have to determine how how much those come patents are worse to a company like spherex. We are really partners with rockstar. They took 60 million of our stock for this deal. We are the first publicly traded for an Airship Company to have the partnership with rockstar. What is the benefit for them to sell these to you . A couple of things. I thought it was somewhat genius in that they get the money up front. We share a piece of the licensing. They get to play in the market space. Stock goes up because they are the largest stockholder, the money they receive increases as the value of our stock increases. They get a share of the backend. Real vote of confidence that they would choose us to partner with. That is a real shot in the arm for us and we are pleased and very grateful to be partnering with rockstar on this. Sure thatyou make getting involved with a company that buys and sells patents is the real deal . I get that question a lot. You hear you do not know what you are buying. We do not understand the technology. We have taken that information in and that is why partnering with rockstar is so interesting. They are the technology company. Paidey were the ones that 4. 5 billion for this technology. You do not have to take my word for it. Who you are partnering with is the biggest tech giant in the industry. That was one of the things behind this deal. Investors can feel comfortable that we are not trusting some guy we never heard of. Look at these companies that bodies patents. People have heard of microsoft and matt and apple. Much appreciated. Ahead, a Super Bowl Party where you can rub elbows with some of new yorks most celebrated chefs. We will talk to the chef about what he is doing at the 50 yard lounge. And time for mystery guest clue number two. Stones to keep consumers toasty. And less than one month, new york is going to host the super bowl. At least rutherford, new jersey is. It is being called the food and Wine Festival for football taking place in midtown manhattan. What is dubbed as the 50 yard lounge will feature food, music, and of course, football. Will benklin becker there and he joins me now. Thanks for being here. Bowlus about this super event. The idea that you will do the 50 yard lounge. Chows down during the super bowl. Everyone is looking to put their signature tricks and stuff on the table. We created this 50 yard lounge and all the best from new york city are coming together and joining some sports stars and we public. For the how can people learn more . N plaza. Ll be at one pen what kinds of things will you be featuring . Latkes. Ms normally 81hat you watching football as a child . I did not. They asked me to repeat something that my mom did. That is what i chose to do. I am doing a burger competition and doing this juicy loosey comes where the cheese oozing out of it. It is fast and casual but higherend. High quality. What we are doing is the way people are eating nowadays is very and healthy. We decided to take the whole model of the whole foods and the fairway markets and we decided to take those points and do organic food, really fresh, really wholesome. All things that people want to eat that they do not know how to and they cannot afford to. We brought it down to a more mass production so we are doing it at a 14 check average. You come in and get a protein and a couple of sides. You are out and you are full by the time you leave. It is a great model. Fooding restaurant quality to the masses. When did you first discover this twist in the way that food would be presented . If you go back into time no one thought it has to be healthy. They thought it has to taste good. That is because it was always healthy when you were growing up. The food was pure. When we were growing up they did not talk about that because it was quality. The 1970s and 1980s, they started to cross breed of that and you created this genetically modified organism that are unhealthy and they started giving antibiotics to the cows and before you know it our food source was polluted. We are bringing it back to where it is supposed to be, back to nature. Youre doing that with some new ingredients. Absolutely. Tell us about it. Were taking things that are staples of nigeria which is a militant brain. It is one of the grains that the nigerians eat for their source of protein and source of fiber. Their main source of protein and fiber so we combined it with southwestern flavors. Andttle bit of Lime Juice Olive Oil and onions and cilantro. Really robust flavors and we turned it into the salad which is with us on stage. It is really fresh, really light and aromatic. Delicious. What would you like to see happen, what is the next challenge . Hopefully six months from now for store two. Many thanks. This is taking stock on bloomberg. This is taking stock on bloomberg. I am pimm fox. Cohosto to my radio carol massar. Wholesale electricity prices topping 5,000 a megawatt per hour for the First Time Ever as frigid temperatures boosted energy demand. Great owners imported Energy Generation from mexico as well as urging conservatives to users to conserve power as the winter continues across the country. Another effort to purchase competitor joseph a. Bank. 1. 61 billion. They offer is scheduled to expire on march 28. Signalling irelands return tot h the debt market. Experienced the coldest temperatures in years. Businesses are shutting down and go schools are closed. The Vice President of marketing joining us on the phone where it is 15 degrees fahrenheit. It is. With the windchill it feels like it is about 40. It is definitely nice to be inside. It is a little bit sunny. The sunshine always makes everything feel a little bit better. Can you describe the business of thermos in terms of the seasonality of the product question mark ms makes a wide range of out of that we offer products that keep your coffee or tea warm as well as insulated hydration bottles to carry water with you throughout the day. Tell us about this the products are that are designed for cold weather use. Exactly. Many of our insulated tonics keep food and beverages hot for 224 hours even in these extreme conditions. Not only is having a hot cup of coffee or super great comfort on a cold day like today, it is an essential part of the readiness kit that you are hearing the stations talk about when traveling or commuting to and from work today. Can you give us an idea of the range of process of products . Rex they read anything from 10. Etail up to 25 retail depending on the product. Majorn find them at any retailer out there as well as at thermos. Com. How do you make these thermoses, what makes them special . We manufacture our products overseas as well as in our domestic manufacturing facility in mississippi. Next year you will be celebrating 110 years, what are your plans . Rex we got a lot of provoked promotional efforts surrounding the genuine thermos brand and messaging. Of calling it siberia. Ernest to what shackleton did in 1914 on his expedition to antarctica. It is probably not as cold as then but he knows, maybe it is. To you have individual stories of people using their Service Products in order to battle the cold weather . Rex we do. Regarding the readiness kits that stations are talking about, to pack your car with a blanket or flashlight or water. When youre using a thermos brand hydration bottle it will keep the water from freezing inside that water bottle. What kinds of other products are you working on . Rex we have such a wide range of products that are in the works right now for further expansion of various hydration projects. Food storage products, lunch kit coolers, as well as our tumblers. L where is the biggest competition for thermos . Our competition is we have so many different product categories that our competition in thefrom competitors mug and tumbler category as well as the water bottle category. We want to thank you very much for joining us. Julie ryan, Vice President of marketing joining us from schaumburg, illinois. The u. S. Senate has a gun the confirmation vote for janet yellen to become them the next fed chairman. We will go to reaction and get some washington and get some reaction. The temperature in new york city expected to be six degrees. Coldestnow what the temperature ever recorded in central park was . In 1934. Followed by 13 on december 30, 1970. Minus eight degrees february 15, 1943. My next mystery guest clue. The duo will be revealed. They put their names where their needle and thread is. It is mystery guest monday. I have no idea who my next guest star. The duo will help turn my weather induced frown upside down. My mystery guest duo uses mud and stone to keep consumers toasty. They put their names where their needle and thread is. Lets bring out our mystery guest. Great to have you with me. Welcome to taking stock. Are you in the apparel industry . Yes. Designed for winter . That is correct. Your great for the cold weather you are great for the cold weather. Do you make your own product . We can you fracture them. Are you from new york . Born and bred. You make your own products for winter. Do you make sports where . Sportswear . Outerwear. In bloomingdales and sacks. In Big Department stores. And better specialty stores. Like an intermix or scoop. Higherend. Are you married . We were. Partners in business and now we are partners in marriage and that we are partners in business. That has proved successful. Are you involved with brands such as patagonia . No. What about Columbia Sportswear . No. The north face. I do not know who you are. For line jackets andrew schwartz. Swartz. Nne think, whatpeople do you do . Brand. Tarted a new sams. Void in theaw a market. We have utilitarian style with a luxury twist and obviously ardor outerwear that is warm but very fashion forward. Not bulky. We have some jackets here that we brought. How can you determine what kind of down to get in a jacket . How do you measure the quilting . The insulation in terms of down it is a matter of phil fill. The amount of feathers you use in a square inch. You can make it down jacket that has fill power but still very light and warm. It depends on again the kind of quality product you are making in the kind of re