Weve lost one of the most influential and courageous and good human beings. He belongs to the ages. Mandela served 27 years in prison after being convicted of treason with the white minority government. Three years later, he won the nobel peace prize. He became the first elected black president. Once again, mandela has died at 95. Well have more later in the show. Meantime, our top tech story, twitter has added the first woman to their board effective immediately. She was ceo of pearson until last year. Twitter faced controversy for not having a woman board member. She tweeted, there could not be a more exciting time to join. John is in l. A. What is the latest . This was a priority to have a woman join the board. There are a number of things that made her the right candidate. She is smart and a forward thinking person. Speaking with someone who worked with her, she pushed the envelope in the industry. The International Experience and media experience is helpful for where twitter is now. There are certainly questions about twitters business and she can help in those areas. And emily, you had that great interview on ipo day shedding light on this process. Here is what he said to you on that day. It was very important to us not to ask someone to join the board and sign off of registration statements before spending time with the company. We didnt think it was respectful. Well have women board members. We regularly talk to candidates about it. Twitter will roll out tailored ads . We have seen a number of companies do it. Facebook will track if someone is on a travel site, if theyre interested targeting people with a certain ad, theyve teamed up with Ad Technology players to do that. This is a way facebook could boost revenue. Twitter has its own language for it. Theyll roll out products to boost the financial story. Instagram made headlines today, a media event reading, youre invited to share a moment with the team. Many speculate it could do with printing. Many were sent on paper and others were a block of wood. For more, i will bring in mark million. What will it be . Printing physical goods . I dont think so. There were people speculating it might be photo printing. That strikes me as not a Good Business for instagram. Whats it going to be . One of the other rumors is maybe instagram will give instagram. Com emails to everybody. That strikes me as unlikely, too. Facebook gave everyone facebook. Com addresses. They want to challenge the other messaging companies. The one that seems more likely i think well see some time of challenger to snapchat. They were in negotiations, facebook tried with snapchat and they turned down 3 billion from facebook. Some sort of private sharing instagram . Why . The business is built on libraries of data and photos. They can still collect the data, they just may not retain the photos. Facebook demonstrated theyre interested in this business. Mark zuckerberg worked on a project of a snapchat clone called poke. And one of the top executives at facebook, emily white, was the c. O. O. And went over to snapchat. Is the tide turning against instagram . Yes, emily was running ads. She brought early advertisers, moving to la to work with snapchat. Similar to facebook seeing instagram taking off with this new thing. I think they see that recreated in l. A. Thanks. Well cover that event in new york and bring you details. Chinamobil may have sealed a deal with apple. Thats next on bloomberg west. This is bloomberg west. Apple may have reached a deal with chinamobil according to the wall street journal. It could come within a couple weeks. China was granted license to operate a 4g network. Jon erlichman is back from l. A. Breaking into the Chinese Market has been challenging, but the users could be a boost to the company. Lets bring in managing director sean rhine. Whats the buzz . The buzz has been good for apple. Theyve been facing challenges. 2 years ago, they saw 300 growth and theyre now in single digits. People are really excited. If apple can sign the deal, theyll have access to millions. Only 25 of the customers are using 3g. Most are price sensitive, using the old 2g network. It will be difficult to convince them to buy apple iphones through a contract. Lets stay on that point. Has the trend suggested were seeing consumers move from 3g to higher end phones . The 2g side, consumers prefer pop up cards and pay as you go. They dont like to sign for contracts. The second problem is, like in shanghai telecoms, you cant get a contract if youre from another city without paying a huge deposit. Some other operators have been rolling out data service plans. Those that decide to sign up are going to them to get the high end smart phones. Being big can sometimes be bad if you draw attention to the fact you have so many subscribers. Chinamobils market share dropped the last three years. The competition is fierce. After the third plenum where the government met, theyll try to stop the dominance. You may see a potential break up or policies geared to move up. Thats why it hasnt done well the last several years. What can you tell us about demand for homegrown names . The rise of products like lenovo . Thats a great question. Before apple was the cool product, it was also a major gifting purchase. Like rolex. But what weve seen is the high end Samsung Galaxy line and domestic manufactureres. Theyre gaining market share. Lenovo opened up a test center where people can play with products. Theyre cheaper and almost as good in many cases. I was interviewing some banks, and theyre buying lenovo phones to give to employees. More competition as the industry becomes more commoditized. Always appreciate it. Sean, joining us. Emily, over to you. Speculation that microsoft has chosen a ceo successor. The problem is Allen Mullaly has a job. Weve heard from him . Its a problem to be so well liked, as you know. Please. Mullaly looks like an answer. The dotcom buble was at its frothiest. The stock has not done much since 2001. Looking forward, while mullaly was there, he really turned this around and possibly the worst environment for sales. An impressive job he did from a different industry and a planning sales structure. Putting it on solid footing, those are the turn around skills the board likes. Lets really analyze he didnt deny it. Its not unequivocal hell no. Youve told me youd stay till 2014. No change in the plan. It sounds like the nondenial denial. A couple months, on the same day they say the plan is not changed. On the 24th, he told investors we wont comment on speculation. He seems to be walking back. Microsoft wants to decide before the end of the year. Any decision wont happen the week of christmas. So any big decision will be the next week or two. Microsoft stepping up against government surveillance. Well have more when we come back. Microsoft says it is stepping up in encryption to protect information. This comes after government intercepting information between centers, but how big a challenge is this . Cory johnson is in the newsroom with more. They are trying to make it more transparent. More on how that is going to work. I am joined by the Vice President of research. This is interesting to me that the government is in an arms race with a u. S. Company. What is microsoft proposing . They are proposing a few things. This is going to be good news for consumers. You get additional security without having to do anything about it. The trend has been to increase the amount of places where encryption is enabled by default. This was the trend. This is really a continuation of the process. A year ago your facebook was not even encrypted unless you specifically ask for it. Today it is always encrypted for everyone. We are seeing it move in that direction. There is a data center in utah where the nsa is opening a physical facility to do the kinds of commuting unseen before and crippling that has never been seen before. Is that what we are looking at, the best tech minds of the best Tech Companies . Something like that, with the big data centers, the assumption is they are going to be cracking encryption on a large scale. That is what one microsoft encryption is working against. The idea of perfect forward secrecy is going to make it difficult. If i was capturing all your traffic that was encrypted over five years hoping i would be able to one day crack the key that is something that was possible before. With this secrecy that is no longer possible. That makes the impact of cracking any key much less for the consumer. It makes it more difficult to do. I understand why microsoft is concerned. The kind of information they want might he found on facebook. It is the aggregation of all the information, whether it is email or facebook. It is all of that metadata put together that creates an overall picture of the individual. Any data that travels over the internet is subject to eavesdropping by any of the private companies that make up the internet. This is not ultimately a new problem. It is something microsoft and google absolutely understand the risk of. It is something publicly coming up. It is a bigger problem. Thank you very much. Just a reminder, tomorrow we will bring you a special bloomberg west. Exclusive interview with the paypal president and many more. We will also show you about new touchscreens. More bloomberg west after this break. Welcome back to bloomberg west. We want to update you on the developing story, former South African president and worldwide symbol of freedom Nelson Mandela has died at the age of 95. Tributes are coming in from around the world. Here is president obama. Sacrificing his own freedom for the freedom of others. He transformed south africa and moved all of us. His journey from a prisoner to a president embodied the promise that human beings and countries can change for the better. The commitment to transfer power and reconcile with those who jailed him is an example that all humanity should aspire to. He joined the African National congress and worked to oppose apartheid. He would be sentenced to life in prison and remained behind bars for 27 years for being released. Once a free man, he was able to negotiate an end to apartheid rule and become the first elected black president of south africa and a global icon for reconciliation. Nelson mandela is the subject of the latest film that hit theaters this weekend. I am joined with more. Harvey weinstein has put out a statement on its passing. One of the privileges of making movies is immortalizing those that have had a profound impact on humanity. I was fortunate to have been immersed in his story and legacy. Some of the material has been made available to high school students. I started by asking why the goal of this project was to do more than just make a movie. It is about bipartisanship. People working together. This movie inspires me to do things i never would have done. I would have gone against david coke and the koch brothers. I invited them to a screening and said lets put down our weapons and try to lead this country the right way and we can work this stuff out. Forgive us for our trespasses and try to work. Dont get me wrong. I dont make boring movies or educational films. It plays like an action movie and has a great love story to boot. That this was someone you knew, was it more passionate to get behind this film . Yes, and i knew we could do things like keep some of his flaws. This is Nelson Mandela. He hit his first wife and he regrets it to this day. He was a bit of a womanizer and regrets it to this day. All of it is in there so you can see a human being. He is not a saint. This is a story about how somebody gets to that place who can do so much good and inspire others. A lot of contenders in the mix. Easier said than done. You make it look pretty easy. What is that process like . You try to drive yourself and the people you work with to do well. I just think that for us, the awards are a way of giving publicity to movies that deserve it. Movies are going to open, comic book movies. Hunger games is really good. People will flock to that. I understand that. It is a way of putting light on films that maybe arent as commercial. I will put this movie against any other movie. You can hear a pin drop in this movie. It is inspirational. President obama and the first lady have seen this movie. Colin powell is in this movie. Does it help for a Partnership Like this when people in washington are also very aware of the film . Of course it helps, but we need to teach washington some lessons about how you actually create movements and fight for whats right in a way that has longterm opportunity for quality and democracy. Underlying this great action love story is a message not only about leadership, but how you move into a direction of a country coming together. We had john mccain and Hillary Clinton on the same stage. Two republicans and a very famous democrat. You can see that the movie brought them together. That is what we will walk out of here with. The kids will see this movie and learn something about leadership. He forgave those people. He walked out and for gave so he could build for the future. That is what we have to do as a country. Forget it, weve had these political wars and start fresh. Emily . We will be right back with more after this break. Welcome back to bloomberg west. The house has passed a bill to reform the nations patent system. The bill makes it easier for businesses to fight back against patent trolls and makes fighting patent lawsuits less expensive. The senate is expected to take up a similar bill later this month. Ea shares fell nearly 6 today after technical glitches at the new battlefield for game. Layers report that the game sometimes crashes and there have been online connection issues. Early halting work on other projects until those problems are fixed. Raising an additional 50 million of funding, the additional cash means it is valued at half a billion dollars. The Company Plans to use the money for international expansion. It helps Companies Make sense of big data and it just got some more capital to do it. It raised 12 million in new funding led by partners. For more on how the Data Platform works, i want to bring in a partner. The bar is high. It is a phenomenal team. A renowned professor, just a database a data guru. It is not your typical entrepreneur. You do tend to see people that are a little bit more experienced starting companies. But honestly, there have been a lot of great examples of people coming from academia to start companies. It was actually a great place to look for really great ideas. A lot has been said about big data but we are waiting to see the value of big data. Everyone talks a lot about big data and people are excited about it. The problem that they are trying to solve is people are storing more and more information, but it is hard for technical people to access that data and bring it to a format that you and i can use. Give me an example. Going from all of this information to something simple. I think were familiar with what facebook does. A typical modern airplane creates 500 gigabytes of data. What you want to do is provide the people actually doing the business the ability to see that information. An example might be somebody on the consumer analytics side helping us understand what they are doing. In the case of an airplane, it might be someone dealing with the efficiency of an engine. They want to be able to pull that data from the flight, but the problem is there is a lot of variety and it tends to be very messy. There are not a lot of engineers. What they try to do is make it so that people like you and i can access this data. One of the other problems is people spend 80 of the time just gathering the data. This data is typically very messy. It has a form and a structure which is not very clean. They do spend 80 of their time just in preparation. The big goal is to say, lets flip that over. We think it will unleash a lot of insight and information. Who are the clients . The product launches in quarter one. It is all large enterprises. People storing lots of data, everything from manufacturing to health care and financial services. Anyone storing lots and lots of data. You have joined with the likes of david and reid. Where are you going to focus . No pressure. Gridlock is an incredible firm. We have a great consumer team. As well as james, john, and simon. Big shoes to fill. My focus is primarily on the enterprise side, focusing on things like trifecta and things like machine data. As well as the number of things on security. What is the future of big data . Does it become bigger data . If you look 30 or 40 years ago, all Major Applications like oracle, were seeing a massive shift to how they are storing the data. I think you will see a big change. The key thing youre going to see is people operating and doing analysis much more in a realtime fashion. People want to get the insights immediately. If something happens with i. T. Infrastructure, i want to know immediately. It is operating much more of a realtime fashion. We are counting on you to find the companies that will make all this work. Thank you for joining us on bloomberg west. He is the chairman of the mobile Security Firm where my husband works. Join us for a special bloomberg west tomorrow broadcasting with some of the biggest names. The storefront touchscreens, ticket retail sites and much more. Do not miss it on the inside ebay special edition tomorrow. Twitter is teaming up with Deutsche Telekom to get its messages on your smartphone home screen next on bloomberg west. You can also watch us streaming on your tablet, phone, or bloomberg. Com. Welcome back to bloomberg west. Nelson mandela served for five years as south africas first black president after his African NationalCongress Party helped end apartheid in 1994. Here is a look back at his life. A free man taking his first steps. From prisoner to president. His 1990 release from jail signaled the end of south africas racist party of apartheid. It would go on to become the countrys first truly democratically elected leader. I serve the faithful to the public of south africa. Born in a small village to a local chief, he was one of 13 children and the first member of his family to attend school. In the 40s, he began opposing the white minorities policy of apartheid. At first, he was inspired by gandhis approach of nonviolent resistance. But as white south africa became more aggressive, so did he. As the head of the armed wing of the African National congress,