Making ends meet at the end of the month. The Unemployment Rate dropped to 5. 8 in october, the lowest level in six years. President obama approved a plan to double the u. S. Military in personnel. 0 president says the troops will not be in combat but will be in a better position to help iraqis and kurds fight the Islamic State militants. The president asked congress to approve 5. 6 billion in added spending for effort against the Islamic State. At t is making a big push into mexico. The phone giant just released a deal to acquire a mexican Wireless Company for 2. 5 billion. At t will do the companys 8 million subscribers. Receive the companys 8 million subscribers. Haveing today, users will the option to see fewer posts from certain friends or block all of that, according to a friend post. Facebook launched a newsfeed setting page. Uber is trying to raise at least one point 1 billion in new capital at a valuation of 17 billion, or so says the financial times. This less than six months after seeing 1. 2 billion of funding back in june. Uber is already silicon valleys highest valued private company. Shares ofgo today, twitter started trading on the New York Stock Exchange with much excitement. Road for the rocky stock, perhaps a roller coaster. Down 10 since the first days close of 4490. Twitters challenge, user growth still declining. The company not expected to turn profits until 2017. Statesuite has been in a of near constant turnover with pressure heating up on the ceo dick costolo, joining us now leslie picker from new york. Let me start with you. Any sort of big reflections looking back on the excitement of that day a year ago on the New York Stock Exchange . It was excitement. There were so many people on that door just floor just one year ago today. Those people who received allocations on that day are the ones who benefited. The people who bought after the first day of trading, depending on if they are Still Holding it, did not benefit rate its interesting how far the sentiment has come from that first day when there was so much hype surrounding the ipo, so much excitement surrounding the company. After a couple of earnings reports and numbers showing that user growth is slowing, the sentiment is not quite as exciting. Work as of you and your a business analyst, not a stock analyst. I know you talk to people who care about the stock. What is the feeling around the stock right now is that divorced from the business . I think the feeling around the stock is missed opportunity and missed expectation. To the points that were just made, on the day of that ipo there was so much opportunity for what we still believe could be a large part of the future of media. At the end of the day, it is just not living up to expectations. Too hard to use, too hard to get people engaged. There hasnt been a twitter moments. The moment when people jump in. That is what the chatter is about, how do they make the learning curve less steep associated with getting new users on board. In terms of expectations, what is the number you look at that shows that . , we are onf us twitter all the time. I found it a very effective medium to spread the news, to do my job as a reporter. But i wonder when you look at the numbers, what numbers indicate there are problems . It is the user growth. They are just not attracting people. Its not a direct correlation, but i do believe that the ease is correlated to the user growth. I think that the number of people who understand how to use this technology is just a lot smaller than facebook. Facebook is had a number of moments. Interesting conversation with Randall Stephenson recently, where facebook jumped to one of the largest providers of video on the internet because of the als challenge. People figured out how to upload video and train themselves. They gained a new functionality. I think a lot of the world outside of the technical people kind of think that the hashtag is a key slip with a. They dont really understand what that means. Opportunity tof get the common computer user interested in this technology. There is so much excitement around technology ipos, particularly consumer facing ones. Then they have so many users and such great possibilities for profits, god forbid even profits themselves. From your perspective, covering ipos as you do, is there still excitement about the consumerfacing Technology Company . There certainly is. You look even outside the Technology Space at consumer restaurants, at fast food restaurants. Though stocks have been tremendously well this year because people know about them. For thesier businesses vast majority of people to understand. That does not mean a Big Enterprise Software company that company went out at 100 times sales and it shot up, i think it more than doubled its first day of trading last year. That is a company that is not as consumer facing as say, at twitt er. Twitter is a good example for people looking to go public. You have to make your numbers. You have to show the user growth increasing. Fore is an increasing trend these later stage private Rowan Companies to come in and therefore these companies are in a laterstages part of their growth phase. You are not seeing these topline growth like you may have seen earlier in the decade. Its interesting to me also that there is a lot of pressure from a lot of places on this company to go public when it did great the Venture Capital investors, employees who wanted liquidity i remember a year ago we were talking about its not the same screwup that facebook had on the nasdaq. Is there a sense that venture investors, the people behind a lot of private Technology Companies who have got the experience they wanted out of twitter because they got that big pop, they got a lot of their money off the table and they want to bring more to the markets now . The problem is a lot of them are Still Holding onto their shares. Vics or inside investors sold on that day. Nobody really benefited from it except the people who may have gotten allocations the first day and happen to sell on the first day. Really they had to hold for 6 months. Those who are Still Holding a stock today, they probably did not see the opportunity that they may have seen back in december when the stocks hit a high and they could not sell out. Someone is paying for all these teslas driving around pier three right now. Thank you both. I appreciate it. Marketers thriving on twitter. Companies ad revenues up. Keeping casual users engaged, a much bigger challenge for the company. We will dig into that next on bloomberg west. Im cory johnson. This is bloomberg west. Twister has invested tens of millions of dollars for it its platform to work with advertisers. The company is reporting a 7 slide in the timeline views per user. That is engagement, how much people are using this thing. We know that user growth is slowing down. How important are these factors like engagement to the future of the microblogging site . Jeff, let me start with you. When you look at these numbers im going to call it engagement. I think the timeline views you can see how much people are clicking, how much they are looking at stuff. What does that tell you about the ultimate success of twitter . To me its all about finding the content that is interesting to you that you want to engage with. These numbers are showing people are not finding it. I think that is what twitter is going to be working on in terms of finding what is relevant to users. News, entertainment, finding information about different celebrities . The other way to look at that ifht be viewers suggested the number of timeline views goes down for users, it means people are finding what they want and they dont have to surf all over the place to look for it. People are finding a lot of what they want and clicking on what they want. Its hard to know. A metricviews isnt that anybody else uses, other than twitter. Uses daily active users over monthly active users. That is how they show engagements. I assumed at that number was positive for twitter, they would share that number with us. Because daily active users has users, they monthly are given as timeline views. I wonder if this is a way for them to hide the number of active daily users. I like the metric facebook uses. On my model for facebook, i run a comparison. Are the monthly active users the big rule, and the daily active users growing within that showing people are actually using it constantly . Do you think twitter is actually hiding this . What all companies do, they tend to want to share metrics that make them look good. I assume if the number made twitter looked good they would share it with us, and hiding it hiding is a strong word. They want to have us look at other things. Thinkttom line is i still wall street struggles to understand twitter. At a very high level for any are growingher you engagement or youre dying. It can be a long, slow death. They have got to turn it around. It is incredibly hard because not only do they have to change , but today they have to do that in a way that it does not offend their current users. That is incredibly hard to balance. Jeff, what do you think . For those people who use twitter , it works. Of helping me do my reporting and sharing with a lot of people in an instant. That is very engaging to me. What is working for engagement on twitter . You broadcast and you have a following and it works for you. I think the what twitter needs to find is how to engage those news, we juste want a casual piece of entertainment. Niche has been working with twitter on putting together ads that bring internet celebrities [indiscernible] to find native ants . Is something that will be fun and entertaining that will be representing a brand which does not look like a piece of ad. I will give you a niche example. A quarter ofs run a billion times and has Something Like 115,000 like send likes and retweets. [indiscernible] that was on behalf of hp. It was funny. It was a great piece of content. Hewlettpackard . That is amazing. That to me is the thing, can they use the technology to actually show things that are relevant to the people who find the relevant . Them relevant . If you are showing me football, i shrugged my shoulders. They should know that about me, but i dont think they do. The question is, at the very beginning twitter wanted to be pure in terms of this is a platform and we show you what ever the people you thought off will post. That was the beginning. The do not want to create any interference or any friction. As you evolve, they will start changing what is in your timeline and they will figure out what is the most relevant contact content for you the way facebook did it. When facebook change the algorithms, there was a big rara. If you months a few months or years later, we are just used to it. Twitter has to figure out this saying weposed to wont interfere, we will just give you 140 characters to send whatever you want. The ads. Tualizing thank you very much. We appreciate your time. Jeff, stick with me for a little bit. What Company Twitter might possibly purchase to help expand their reach. We will talk about their Acquisition Strategy next. Welcome back to bloomberg west. Twitter has made some big acquisitions over the past year. The Company Delivering mobile ads across the web and is apparently growing twitters business quite a bit. Witter also acquiring tnips the question, willys acquisitions be key to their future . Jeff, is there a rhyme and reason to these acquisitions . Sure. Twitter acquired two companies. One was way before the ipo. There is there an apostrophe in that . The whole point of the acquisition is they were the number one partner on the data resale. If youre a Large Customer of , you would go and buy it from them and then twitter would get what they decided is that what you actually bring that business inhouse. It was a very strategic acquisition. That is sort of the other revenues for twitter. And then you had the question is what is next. I think there are a few things we can think about. One is new comp limitary advertising technology. It makes a ton of sense to bring those inhouse where they can further engagement and figure out how users can read. Second would be applications potentially the take advantage of the twitter pose. Be nuzzl, which takes input from twitter to figure out what is relevant. N you have a version personalized stream of news every morning. You are kind of plugging. I am kind of plugging. The biggest regular criticism i read or hear about is there arent enough products tailored for the different types of use. Do you think twitter might be looking at a new kind of product saying here is a product that uses our data, presented in a more usable fashion to a certain niche audience . To an audience that just wants to hear about relevant news. You have the information in your feed. The problem is it is hidden among Everything Else in terms of pictures, everything, whatever. That extracts the newsworthy information and puts it in front of you. The third is recently twitter announced a platform in the same way facebook bought [indiscernible] a couple of years ago, you could think about twitter making more acquisitions. Pis. Ad of a it is hard to keep track of all these different ad Technology Companies and see what is different about them. Jeff, i really appreciate your time today. Politicians are clashing over how to handle Climate Change. Sometimes, whether it is even happening at all. We will look at the Technology Scientists are using to track Global Warming. While a lot of Technology Companies are stepping away from Global Warming lobbyists at the same time that is next. Time now for Bloomberg Television to go on the markets. Im olivia sterns. The s p and the dow holding in record territory. This afternoon we had a mix. 200,000 for the ninth straight month. The Unemployment Rate in the u. S. Dropped to a sixyear low. You are watching bloomberg west. Innovation, technology, and the future of business. Tech. Becoming the latest giant to end its affiliation with the American Legislative Exchange council, which focuses on faith legislatures. To thesays it objects lobbying group. Schmidt famously called alec liars. When i was talking to congressman lamar smith, the chair of the science, space and Technology Committee, i also heard his thoughts on the issue. Take a listen to our exchange. Youre the chairman of the science, space and Technology Committee in the house. Big report from the u n today summarizing the work of 800 scientists saying that Climate Change, quote, severe, pervasive, and a reversible. What is your take on that . This is nothing new. They always make these kinds of predictions. Obviously there are some people that want to use and dominate regulation to try to control the economy, try to control private property. If you look at their predictions in the past five or 10 or 15 years, most of their predictions have gone wrong. Anybody who will predict what 85l happen in the year 2100, years from now, is not going to be correct. It is science. It is 800 scientists. It is not some random guy making predictions. There are a lot of other scientists who disagree. For example, we have now had close to 18 years of no Global Warming and even though Carbon Dioxide emissions have increased 25 over the last 18 years, nobody can explain that. Lets go to the science and not just make the kind of protections as to what is going to happen 86 years from now. The only thing you know for sure about predictions that far away is that they are not going to be true. There is still no explanation and no one can tell me yet what percentage of socalled Climate Change is due to human activity, what percentage is due to natural trends, natural cycles. What percentage is due to sunspots. We dont know enough yet to make decisions that are going to hurt our economy or hurt the american people. Lets continue to gather the facts and make sure the science is correct. Dont get into these predictions, what is going to happen 86 years from now. Thats not going to be true. The report is only 40 pages. Have you read the report yet . I have not. I read summaries of the report. How about we both go and read it and decide if it is science or not. Lets not just read one report by individuals were clearly biased in their opinion. There are other reports that had been done that dont come to the same conclusions. Lets look at both sides before we make decisions that are going to so dramatically impact our economy in a bad way. Report,e now read the all 40 pages of it. 22 of them were graphics. I was supposed to bring in two scientists from both sides of the debate. That model is broken and i cant explain why, any better than john oliver did on his show last week tonight explaining it the best. If there has to be a debate about the reality of Climate Change, and there doesnt, there is only one mathematically fair way to do it. In the interest of mathematical balance, im going to bring out two people who agree with you climate skeptics, and bill nye, im going to bring out 96 other scientists. This is the only way we can have a representative discussion. Please file in. [indiscernible] i am going to bring two experts in to talk about a Technology Used to gather Scientific Data on the earths climate and how this is changing, and why Technology Companies care about the Political Climate resulti