Mark mr. Trump also said he would look to cut regulation, which he says has stifled american growth. He also says he wants to cut the Corporate Tax rate, currently at 35 , to 15 . A new York City Police officer has been taken to Bellevue Hospital after Authorities Say he and a fellow officer were attacked near penn station by a man with a meat cleaver. The suspect was shot by authorities. Both officers are expected to survive. Global news, 24 hours a day, powered by over 2600 journalists and analysts in more than 120 countries. Im mark crumpton. This is bloomberg. Bloomberg west is next. Emily im emily chang, and this is bloomberg west. Apple is on its way to its first weekly gain of 10 or more in nearly three years. We will break down what is driving the rally. Plus, oracle earnings coming below estimates. We will diagnose what it means for the companys transition to the cloud. And rooftop solar we will ask a ceo what they need to do to thrive. First, to the lead. Apple is headed for its first weekly gain of 10 or more in three years. Shares continue to rise on thursday trading on speculation that the iphone 7 is off to a faster start than usual. All the major u. S. As well as carriers say preorders have been higher in volume than previous releases. It raised its price targets, citing surprisingly strong demand. The gains bring apples rally this week to 20 , far outpacing the s p 500. And well that is good news for some, it is an to many who ditched the stock this summer. Hundreds of Institutional Investors have sold out of their apple divisions since june. In the meantime, competition may be easing. Samsung is essentially recalling phones after the u. S. Consumer Product Safety Commission found they can catch fire. Samsung is racing to replace them, saying replace the devices will be available at most retailers can snow later than september 21. Lets bring in our expert roundtable. So, ill start with you lets talk about the way shares are moving. You have a rally, wall street feeling happy despite the fact that there wasnt anything breakthrough with these new phones or the apple watch. At the same time you have Institutional Investors that jumped out months ago. What is your take . Its a rather confusing stew of vague data points. The most interesting things are, one, that samsung clearly handed apple a gift by having this massive, embarrassing recall just as the new Iphone Models were launching. You have to assume that some of them would have opted for the samsung phones but will now instead go for an iphone 7, given that their batteries will not explode. Thats helpful. The cell phone carriers, i feel like its a bit of a mixed bag. Ok, may the orders are going to be higher than the admittedly disappointing iphone 6s line, but i dont know that it tells us very much about the predictions of of future iphone 7s. Emily meantime we have new details on the samsung recall, not good for samsung, and a bigger gift for apple then we might expect, although we still dont know. 92 reports of batteries overheating, 26 reports of burns 25 reports of property damage. That doesnt sound good. Talk to us about what we are learning. Right. The samsung recall and its issue with the 7 is unprecedented. We saw some issues with a lithiumion industry, and some other products, years ago. But for a smartphone that you put in your pocket or hold in your hand, this is unprecedented. In terms of how they are handling the recall, i think these phones being available for a placement on the 21st is going to be intimidating to customers. These people will be walking in to at t, tmobile, sprint stores, right at the beginning of his iphone launch people when they are seeing people come in to grab an iphone. What will stop someone from saying, i need to replace this phone, give me some credit and i will buy an iphone 7 . I think apple should see that as a plus for them, and samsung should see it as a big negative. Emily the video of these burnt, melted, shattered phones is positively frightening. On top of this, samsung is saying they wont even have replacements and stores for up to another week after the iphone, which is going on sale tomorrow. Yeah, i agree. They really flubbed this at samsung. Its not great for them. Its interesting to see that iphone and samsung, particularly in developed markets, really tradeoff market share when the iphone is riding high, as it was after the iphone 6 line was introduced. Then the reverse held true in the last nine months. You have to think that the iphone 7 line will pick up some market share from samsung because of the hangover from this battery issue and from the recall. And again, that is coming at the perfect time for apple, coming off this ninemonth, six to nine months of unprecedented decline in iphone sales. Emily at the same time, the iphone 7 hits the shelves tomorrow, we will see lines out the door. We are also getting new data that says 55 of u. S. Shoppers are choosing the iphone 7 plus, the bigger phone with the dual camera processing, which is interesting, mark, because our guest last week said he didnt think there were more than 5 or 10 of users using the iphone 6s plus, the bigger model. Do you think that because the bigger phone is the one that does have the better camera technology, and some other bells and whistles, that this could fundamentally change the mix among users . I think the dual camera being exclusive to the plus is a component of it. But the big thing to look at is the maturing market of these bigger phones. People have seen their friends and family and other people using the bigger phones for two years, instead of being introduced to the bigger version in 20142015. People are learning about the benefits of the bigger screen. I think its that market maturing, in addition to the camera system. Emily at the same time, youve got lowercost competitors in china gaining steam. Not good news for samsung or apple, but certainly piling on for samsung, which were so many years was the only one that had that big phone. Yeah. They dont have that exclusive advantage anymore. I agree that i think that making that iphone 7 plus having that dual camera feature, that will help the average sale price of the iphone, and that is hugely important, particularly as the iphone will sell more and more phones every year, and the only way to tweak revenue is to push up the average price per phone. If the next shifts more emily we will continue to track apple through the end of the week. Turning now to another stock, oracle shares lower in extended trading after posting firstquarter revenue coming in below analyst estimates. Adjusted earnings per share rose 4 from a year ago. That missed estimates. We want to bring in cory johnson. Cory, the party line has been late to the cloud party. Are they proving they wont be able to catch up as fast as some would have hoped . Cory i would say that they may be late to the party and now they have a bigger party. What oracle is doing in terms of revenue is what they define as cloud, its fantastic. They are showing terrific growth. The numbers are getting to be really big. If you look at all their cloud businesses, they both, really so just their Software Business to 798 million in the quarter in a 13 week period. Not only is that really strong growth in a yearoveryear basis, look at the percentage growth in terms of yearoveryear growth. Yes, it grew at 77 yearoveryear, or 79 , thats the pace of growth is increasing. Imagine a business thats growing 77 yearoveryear, and faster every quarter. There is a flywheel effect happening, where customers are rapidly turning to the cloud, and they are turning to oracle. Emily salesforce took a dig at Larry Ellison cory throwing shade. Emily we know oracle is in the process of trying to buy netsweep, for nine some billion dollars. The biggest Institutional Investor thinks its not a good idea. You also have mark benioff saying earlier this week, this is a move of desperation. Take a listen. Oracle is making a desperation move to boost their cloud revenue, and he basically said i want that, and now he will boost cloud revenue to make is 10 billion. He still may not be able to make it. Emily anything from oracle on that . Cory for mark benioff to criticize the company for doing acquisitions, this is 9 million for quips . Salesforce has done a ton, it has spent billions of dollars in acquisition, because surely it helps the business and grow topline. Hes doing it tongueincheek to criticize oracle, whos very much in the same business. And netsuites business has grown fantastically in areas salesforce could master. He spent to billion dollars trying to build Something Like netsuite and couldnt. Emily you have some analysts out there who says they think oracle will end up paying more for this deal. Cory in an era where we see crummy corporate governance, or elon musk buys his cousins company, where we see groupon and zynga and facebook, where the founders control 10 times the votes of all the others, we see Larry Ellison saying, im not even going to vote for my shares because i am involved in both companies, and i have an outside part of the board. Yes, theres concern, but compared to whats going on out there, the problem is, for him, hes in charge of the minority shareholder, the majority of the outside shareholders, and a look at the price they want because they have so much power, even though it is a small stake. Emily all right. The cloud is always fun to watch. Cory johnson, our editor at large, you are sticking with me. Coming up, its rooftop solar heating up or fizzling out . We will speak to an Industry Leader about how she is navigating the uncertainty. This is bloomberg. Emily tesla has won a bid to supply power to Southern California. Its part of a wider effort by local authorities to prevent blackouts after the biggest natural gas leak in u. S. History led to electricity shortages earlier this year. The power pack batteries will be ready by year end; the deal comes as elon musk pushes into the Clean Energy Market with a proposed takeover of solar city. Rooftop solar has been one of the fastest growth sectors of the u. S. Economy, seeing doubledigit insulation rates over the last several years. The data from new Energy Finance suggest that it could drop to just 3 growth in 2017, with some industry watchers saying the space is poised for a people. After all, the price of electricity has dropped in solar panels are cheaper, prompting many potential customers to buy their own systems rather than enter into long lease agreements. Here to give us her perspective on whats next, inroof solar ceo. Still with me, cory johnson. Great to have you. You guys do loans and leases. According to the wall street journal, the numbers are 20 cash and loans, 80 leases. Thats right. I think the big story is that Consumers Want this. The Value Proposition is strong. They continue to adopt it. I want to correct one of the opening comments to say that if you look at the q2 numbers, the growth rate is 30 yearoveryear, and we are still penetrated only 1 of the market. Thats a 400 billion annual electricity market, so that growth rate kansas state. Emily the question is how do they want it . Do they want to pay for an out right, take out a loan, or enter into the leasing agreement, which is the majority . I believe for the longterm, the leasing will stay the most popular. It overwhelmingly is. its about 60 of the market and there are two reasons why i believe that will be the case. The first is because we incentivized this through the tax code, when you are a business owner, you can realize more tax benefits from that, and it adds an additional level of complexity for to homeowners who dont want to wait. For that reason, people will choose leasing because there is more value over time. The second trend people are missing is that we in a couple years will not just be selling solar. We will be controlling the entire Energy Management of the home. There will be storage, electric vehicles. That will be a complex relationship, managed by a Service Provider who will be helping the home decide when to consume, export. Cory one of the things you guys are beaten up over by competitors, after solar city cut their forecast, you guys came in just a little but are in the same market. What is the difference . Im not asking you to critique your competitors, but what is the fundamental difference where you are seeing a minor slowdown and they are seeing a major one . If you look at market overall, 30 , can sustain when you have these industries that are so transformational, theres a lot of capital that comes into those markets. For a while the market can be rewarding. You may make decisions that arent longterm sustainable. When the market gets tougher, you may want to slow things down, focus on profitability, on sustainability. Thats what my company has always done. That has been our differentiation from the beginning. We focus on unit economics, customer value. Thats why i think we are separating ourselves from the pack. If you look at our forecast for the back half of the year, we lowered guidance a tiny bit, but in our direct business we are still delivering 60 yearoveryear. Emily when it comes to profitability, it is something you have in improving over the last couple quarters. But since we are here, elon musk is shaking things up. What do you think of tesla buying solar city . How is that changing the industry for you . I think its a good move. I think its a good move for sunrun. Awareness is the issue. Its a product that brings clean energy, and it is a product they want, but they dont know about it yet. To have a strong brand and someone else spend money on it, to articulate values to regulators, i think thats valuable for us. I think that will also push the information in terms the innovation in terms of how do we become a better piece of the home . How to we electrify transportation . Emily and you guys have a package where you are offering the panels with the battery. Is that the power wall battery . Are you doing this with tesla or with other companies . This is extremely exciting. One, the challenge in the past people have said, what happens when the metering ends . What happens when the sun isnt shining . Storage is getting so cheap that we are able, right now in hawaii, to install pvplus storage. We store it up in the battery and the home is consuming the power, and it is cheaper than the utilities with zero upfront expense. Cory but its regulated. You cant to do it in california, you cant be completely off the grid. We wouldnt do it in california because it wouldnt be a strong Value Proposition. But this morning we installed solar on the painted ladies. We also install the battery backup. Cory let me ask you, you mentioned regulators. New today, the Senate Science committee sent a letter to your company and others, looking at the evaluation you put on these things and the tax breaks you get as a result. How do you determine the value with solar panels coming down, how do you determine the long time value . What is the process for that and how does it change . Sure. We determine the value like any other asset class. We look at the cash flow is that it will generate, and we put a discount rate on them. Cory the cash flow to the consumer or to you . To the company. We look at that, at the cost to install, and you do a blend. The good news is that this Tax Credit Program has been incredibly successful. It has created tons of jobs, tons of clean energy. We ourselves have saved 100 million already. The government looks into that, and i think thats a good thing for them to do. And were confident that we value them correctly. Emily when it comes to home batteries, are you working with tesla . Tesla and others . We are working with tesla and other companies. There is a ton of innovation happening. We expect the costs will come down 50 , which will open up increasing markets and fundamentally derisk the company from a regulatory emily paint a picture for me in 10 years. Things are changing so fast in the external environment, and there are a lot of things you cant necessarily control, like state policy and electricity dropping and utilities going out there and saying people who arent getting solar are paying for it. How do you see the difference . I think if you go to boardrooms across the u. S. , 99 of people are in strategic agreement that the world is moving toward solar and distributed, and that is new. A few years ago people would have been fighting it. Now they are believers. And getting back to the earlier question about market penetration, i was with the president of Southern California recently, and we were on the panel together. He said that we fully expect over the next decade we will have one million solar homes in Southern California edison. Thats a 6x growth. I think you will see a dramatic shift toward solar. One of the things that we should be optimistic about from a societal standpoint is that we need to move to clean energy. This is a way we can get it to ramp quickly. We can build it in a day. We dont have to take all this time to permit, so we can actually change the landscape and change it quickly. Emily all right. The ceo of sunrun, great to have you. Cory johnson. We will be right back. Emily still ahead on bloomberg west, facebook, apple, google, a few Big Tech Companies can provide egg freezing as a benefit. We will dig into the growing industry. And if you like bloomberg news, check us out on the radio. You can use the app, and siriusxm. This is bloomberg. Mitsubishi corp. Has confirmed it wants to make japans thirdlargest Convenience Store a unit. The offer inart january. That would be 1. 4 billion proposal to take a stake from. 3 to 50 the u. S. Has joined the global. Ecall of samsungs batteries the regulator had already urged users to turn off their phones but had not announced recalls. 70 phones are known to have caught fire in the states. The recall of 2. 5 million faulty handsets is expected to cost a billion dollars. There have been complaints from the cargo owners and fleet servicing companies. Lawyers say the situation at the dockside is chaotic and uncertain. Global news 24 hours a day powered by over 2600