Cast on the cast of characters advising the nominee. We will talk about a few them to start off. He will begin with the ceo of team trunp, breitbart executive stephen bannon. There are profiles galore about his eclectic repertoire. He has been called a conservative media provocateur and the single most influential figure in the Trump Campaign. Other news organizations dubbed him a street fighter and a media bombthrower. The only interview he has done is with our own bloomberg colleague, in which he insists trump can work with the republican party. How is this bannon brand faring . Donny it has been no secret that i have said all along, trump the man, he wants himself to run and never expected to be here, and he doesnt want to lose. He is literally going into the revolution business. He is doubling down obviously. Do you know its been being antiestablishment towards Republican Senate democrats. The math does not add up. But coming out of the election, if he is not a loser, i have 40 Million People following me. I did not lose. This is a media Political Technology empire with basically bannon as the media guy and trump as the salesman. He wins even if he loses. It just got clear to me. Mark bannon should not let himself be so defined by others. He has an impressive resume. He is responsible at breitbart. There has been a lot that is negative, dark. Three has a record of accomplishment as a businessman. I have not done any clearance, or what i read exactly what hes going to do. Is he charge of message, building a future network . I have no idea. I can tell you the press, the filter they are putting on him is the one a lot want to put on trump shes going to go dark and negative. That seems to be the impression. The bannon brand is infecting the trump brand in a negative way. Donny this will be a new media party representing those 3040,000,000 people trump has hit. His new campaign manager, Kellyanne Conway, who has gotten glowing reviews from the establishment republicans. For instance, the Prolife Group lists no one is better at understanding what real people are thinking. The wall street Editorial Board wrote she is a neoconservative with a talent for connecting voters that are not policy wonks. She says she has been humbled by the incoming praise. And as Good Campaign managers do, she directed the good vibes towards her boss. Kellyanne i am the first female Republican Campaign manager. I did not know that, nor did donald trump ever mention that to me. You know why . That is not why he promoted me. That speaks very well of him. He has been doing that in the Trump Corporation for years. Donny in the same interview, conway tried to find the sweet spot between letting trump be trump and keeping his message on track. Kellyanne we would like him to give speeches like he has this week. When he delivers a speech in his own words, then people can focus on the content. I think we are going to sharpen the message. We are going to make sure that donald trump is comfortable about being in his own skin, that he does not lose authenticity. Voters know if you are comfortable in your own skin. If he wants to go to a rally and neck with a crowd in a way that is just connect with a crowd that is spontaneous, that is how he got here. At the same time, we have pressing problems in this country. I am thrilled we have gotten so much coverage for the first two speeches. Next week is immigration week, followed by education week. Donny same question for you, how is the Kellyanne Conway brand doing . Mark the opposite. She has always bridged the gap between the establishmentarians and the voters. Trump respects her and she has been in other president ial campaigns. Some people are knocking her that she has never won a president ial campaign not many people have. Her brand is thriving, and it is helping trump a lot. Donny alpha males like trump like people of the same temperament. That is a war that has taken him down a lot, but if you look at people that are rising to the top, its the people that are smart and tough, not nambypamby people. They spend so much time on finding out who their people are 84 days from the campaign. Mark he needs help because he is an amateur. I dont mean that in a negative way, he has never run for anything. Donald trumps staffing shuffle has been viewed as a slight to the Campaign ChairmanPaul Manafort. Some argue that he has been sidelined in part for trying to control the candidate too much. The editor of the National Review depicted manafort as having been ousted. The campaign pushing back on any insistence that his power has been diminished. Manafort in the campaign are dealing with a constant iv drip of news stories with his ties to russia and the ukraine. Nbc news reported in 2008, manaforts firm was involved with a ukrainian oligarch. He also did business with a russian billionaire, who also had ties to organized crime. Manafort and the campaign should expect more of these stories to come. Besides business dealings, how is the manafort brand doing and how has it impacted trumps . Donny once new people come in, and the guy is in charge and this whole russian thing that the bbc is reporting. 40,000 Russian Troops assembling on the ukrainiancrimean border. You do not want that guy around. He is getting trump to not be trump. For all of the above, i think he will be gone in a couple of weeks. Mark these stories are a problem because trump has been so close to putin, or at least rhetorically. I dont think you are right. The Clinton Campaign has 10 senior people dealing with all the stuff he needs to deal with. There is a lot of work left for Paul Manafort to do. Big budget decisions, big political decisions, putting the correlations together. The work is being divided up, but he still has a big portfolio. Donny you are comparing the Clinton Campaign trump ran a momandpop business. Teaches a people gut person. What you are saying is logical given how this candidate has run his campaign. I dont see a place for manafort. Mark when we come back, donald trump is about to roll of his first general election tv spot. Where, when, and what, after these words from our sponsors. Mark since the national convention, Hillary Clintons campaign spent 22 million in tv dollars. Thats about to change, with donald trump rolling out his first election spots. He has reserved 3. 9 million in ohio, north carolina, florida, and pennsylvania tomorrow through august. That will likely become bigger, including some ad buys on cable. For comparison, the Clinton Campaign will spend 17 million over that same time. We dont know what the ads will look like. His team was looking at several different options regarding content. Before we talk about what those spots might look like, lets take a peek at the spots currently airing, starting with the democrats and their many antitrump messages. When i saw donald trump attack another gold star mother, i felt such a sense of outrage. What donald trump said about our members of the military being captured is a disgrace. You could see there was blood coming out of her eyes, blood coming out of her wherever. You have to ask yourself, do i want a person of that temperament controlling the Nuclear Codes . As of now, i have to say no. [laughter] can we make the economy work for everyone . Hillary clintons plan start here. Donny now here are some of the clinton ads already on the airwaves. Shes one of the wealthiest women in politics. We came out of the white house not only dead broke, but in debt. Wall street insiders, drew corrupt dictators. They all had one thing in common, their check cleared. I never told anybody to lie. She does not believe in your right to keep a gun at home for selfdefense. I dont think there is any way to legislate against outsourcing. I think that is a dead end. She is out of touch, leaving you defenseless. Mark the protrump groups running those anticlinton messages. Donny i think it will go down so nasty. Donald trumps ads are going to frame hillary not only has untrustworthy, but a crooked part of this establishment that is los angeles and new york, media politicians. Its going to be very nasty and conspiratorial type. All the discussion has been on trump. He needs to go extreme in the ads. Even if they are outright lying, it will shift the campaign back to hillary. You will see a nasty interpretation at a level we have never seen before. Mark what about showing him being optimistic at rallies . Donny he gets his pro donald trump with all the media coverage. Its not the crowds, but the media coverage. Today, it has been on donald trump. Whoever makes it a referendum on the other one will win. Mark so you dont think hes going to run any bio spots . Donny no, hes not going to be hugging babies. You have to come out with a pretty ugly alternative to get people off the fear of that. Mark do you think they will do emails, whitewater . Donny all of the above. Her health, bill clintons philandering. We cant take this in this country anymore. Mark we shall knows soon. With all the focus on trunp, we will look at some of the Hillary Clinton stories from this week when we come back. Donny with the potential turbulence within team trump, Hillary Clinton has been under the radar. To talk about what we may have missed under the clinton world i cannot speak today. I have to stop drinking before the show. [laughter] with us, kasie hunt and jennifer epstein. Jennifer, let me start with you. There shouldve been a lot more talk about clinton. Its interesting the kind of health conspiracy theory. She fired back hard. Were you surprised they came back so hard . Jennifer the Clinton Campaign percolated. Trump talked about it on hannitys show a couple times. What the trump wanted to do was let the media ecosystem respond to it naturally. To let Fact Checkers do they are debunking, and then finally they swooped in. They released a statement from Communications Directors they are trying to change what should have been something on the defensive into an offensive. One aide compared it to help president obama dealt with the birth certificate issue. Donny mark and i thought it was smart. Something else that could have been big news, the fbi interview notes going up to the hill. Are you surprised there has not been more on that . Jennifer yeah, when something gets to the hill republicans we goes pretty quickly. One thing that Chuck Grassley noted last night, there is a bit of classified information next in with mostly nonclassified information. Which means that a very limited number on the Congressional Staff can actually read those notes. That i think is slowing down the whole process. The Clinton Campaign is ok with that because they dont want these selective leaks that end up making the story look worse. Mark i want to get to your overlook stuff. Talk about the Health Care Response and the fbi notes. Kasie they clearly decided they needed to play defense here, which they havent on a lot of things before. Things trump has raised on the stump. He has talked about bill clintons sex scandals in the 1990s. They said, we are going to be totally handsoff. I am interested in learning more about why that is, why this seems like a potentially bigger threat. On the emails, this is really difficult to understand if you are the average voter, right . You are down in the weeds with jason chaffetz, whats the difference between an email header that is classified, exactly. It seems that the goal is to motivate Republican Base voters that are ready to believe republicans that will say this is a problem for her. Mark there is like its between the americans held in iran and this 400 billion more stories about rush in syria. Where do you see the overlook on her foreignpolicy record and credentials . Kasie one thing that trump has been handing to Hillary Clinton is the opportunity to talk about him, but never talk about herself. She has been able to escape and has not answered the latest iteration of this question. The wall street journal have raised this earlier. For the most part, she dismissed it. She has been supportive of this deal. She has not been asked, was this a good idea . She has not recently been asked whether this was a policy the u. S. Should be revisiting. Mark it could come up at the next press conference. Jennifer there was not really an opportunity to ask. Donny trumps new team is going to go more negative and nasty than ever. I have a theory that traditionally it might backfire. Even though 68 of the country say its going in the wrong direction. People responded to the more positive talk in the conventions. Kasie when donald trump first won the nomination, there was a willingness. People were going to say oh, this is interesting, but suddenly he has won the nomination, and maybe i should take a look. Through the conventions you see that willingness dissipate a little bit. I wonder if the sense of the electorate will move that way. That we are over in general. If they are able to help drive the president s numbers down, that could hurt. What is your sense on the Health Question in particular . You have a sense of why you thought that was a threat . Jennifer i think they wanted to point out how ridiculous it was how what trump and his allies have been saying. I think its crazy to say that she is in bad health. Mark comparing it to the birther thing. Public polls showed a High Percentage of americans questioned whether the president was born in the united states. This is a Pretty Research oriented campaign. I do not ask them. Jennifer anecdotally, ive had a lot of friends that dont pay a lot of attention to politics asked me, whats the deal with her health . Mark even if only two people say it, thats enough. A bunch of clinton aides were supposed to take ethics training and it didnt, is this story a thing . Kasie this is one of those incremental stories that could blow up or fade. But its the kind of headline that absent the noise with the Trump Campaign jennifer theres so much noise from the Trump Campaign that its overshadowing and drowning out all these questionable clinton things. Donny thats why i think the advertising will go really nasty. Can you read and take us out of that . Kasie im going to thank jennifer epstein. Mark you can praise our guests. Donny you have to say, coming up. Kasie camille, a tale of two strategists after this. Time to talk a little ye old strategy. Were joined now by john, the g. O. P. Strategist, an advisor of the new york republican party. And also a democratic advisor, traveling chief of staff to Vice President al gore. Just a little housekeeping. Youre for Hillary Clinton. Who are you for . Mark the republican party. Yeah. Mark are you voting for donald trump . Absolutely. Hes from new york, you know that. Absolutely. Im a new yorker. Mark so we like to do a little strategy swap. Trump campaign, Kellyanne Conway acknowledged today its behind, so you guys have got catching up to do. If you were giving advice to donald trump and Kellyanne Conway, what would you tell them . What are the Building Blocks to a comeback . Message discipline. If mr. Trump could focus on a couple of key messages and not do the Clinton Campaigns job for them donny which two messages . First of all, this is not a specific message but its a broader strategy. He needs to restore his credibility as an acceptable alternative in a change election year. Donny how do you do that . Well, its complicated. And hes worked hard to and i dont think intentionally, but he has disqualified himself among strands of the general electorate. By the way, i thought the roundtable he did the other day, at least the optics on National Security made sense, giving policy speeches and sticking to a message on teleprompter or not, its important that he show he can be a president. If he doesnt get that back, all the negative attacks, all the tough ads, he doesnt have enough of the electorate to come back and win the election. Mark what should joel and company be doing for Hillary Clinton right now . I say ditto. When you look at Hillary Clinton shes been dodging the press for , a little bit under a year now. So that would actually feed into the growing sentiment that shes not trustworthy, that shes hiding something. Mark so, john, if she were your client and she said, john, i hate press conferences. Im up 10 points. Youd say, go do some press conferences . At least do one or two, right . The staged one she did on fox donny youre in this business. You know that every day that is about trump on the news, she wins. But she has to hedge. Donny hedge or not, its the right strategy. Its the right strategy. If i was managing her campaign, i would keep her under wraps as much as we possibly can. But make every day about trump . You know how things can change very quickly. Donny im talking about right now. If she doesnt actually do something thats sort of like good will, put some good will in escrow, if you will, by at least doing one press conference before the debates, and generally see how the debates go mark maybe on an august friday. There you go. Bury it, right mark there are some people who make the case to her, get it done. Or at least a saturday afternoon. Donny youre saying a presser taking questions . Yeah. At least 15 minutes. And