They need to help people like me understand how to get this up and running pretty easily and within imessage. Thats the key. And the apple watch is going after fitbit. Once again im going to be wearing a dinosaur at some point in the technology world, but well take you live, get more details. Were still waiting to hear about the siri speaker that will take on alexa coming up. Thats the big question hovering over that conference. Also shares of blue birth b blue bird bioare poppi are popp trump announced plans to privatize air Traffic Control. What would that look like exactly, how does that work . Transportation secretary elaine chao will be joining us in a first on cnbc interview coming up in this hour. Lets get to the Apple Developers conference in san jose, california. Josh lipton is on the scene with some details for us. Josh . Reporter bill, there are more than 5,000 developers here behind me today. They want to hear about software updates. They listened to apples tim cook and others. They offer a number of updates to their operating systems. One big feature thats coming to that new version of ios is ios 11, the iphone, the ipad. Apple did introduce today peer to peer payments through a new feature theyre going to call apple cash. That would seem to be of course a direct attack on Similar Services like paypal. You can send money more easily to your friends and family. For apple pay, thats going to be part of ios 11 which will launch later this year. Apple ceo tim cook started the conference by talking about apple tv. I heard you two talking about how Amazon Prime Video coming to apple tv. Obviously your living room is a big area of competition between all the big tech giants. If apple tv is going to be a success, tim cook knows he has to bring you some of the most sought after and attractive content thats out there. Another operating system that received an update today was the watch, so a new workout app for the watch, a new music app for the watch. As always, apple doesnt break out units or revenue for the watch but idc actually just this morning pointing out that at least according to their estimates apple shipped about 3. 6 million watches in q1. Up 60 year over year. That means theyre tied for the fitbit. For the mac, new operating system there. Apple unveiling a socalled high sierra operating system. They say with this system safari will be faster, mail is refined. It will support vr for the first time. It wasnt just software. They also introduced hardware updates as well and unveiled a refresh line of imax. So new hardware is also on the way. The whole mac line did move to that 7th generation intel processor, the newest processors. All those new macs are going to start shipping today. That product does represent about 10 of this companys total sales, including apple putting its flag in the sand saying they intend to keep being a competitor in this space, taking on microsoft, dell, hp. Guys, back to you. One thing i like in here, they have a do not disturb while driving mode for ios 11. Joshua, thank you, and keep us posted. Tom dolan from the information, tom, whats most significant to you . Right off the bat, them mentioning that amazon video is going to be coming to apple tv. This is a long time coming. It was reported a few months ago that this was going to happen. Finally theyve made it official. Whats worth looking at, amazon is not just a competitor in terms of streaming video because theyve already had netflix on there, but amazon has also individual episode downloads which is directly competitive to what itunes has had before. So i think youre getting a sense the fact that amazon video is coming to apple tv, that apple is in a way kind of giving up on that as an exclusive Business Model and willing to let amazon come in on their turf when it comes to individual episode downloads. Very much important and i think big news when it comes to apple video. Cooperation there but then presumably were hearing that the end of the show is when theyre going to unveil this siri speaker to go after alexa, so they havent completely given up as competitors against amazon, have they . Sure, sure. Not at all. I mean, very much interested to see how thats going to be rolled out. All the reporting is that theyre going for a high end speaker so that is very much tied into the music aspect of it and trying to have a high fidelity music experience. Absolutely, theyre not giving up in terms of overall competition but even just allowing amazon onto the platform is a major concession that had not happened in the past few years. Tom, i just feel like all of these devices that theyre unveiling, while amazing, are perhaps not as exciting as they might have once been. Incremental. Look, this is an environment where you know better than anybody were excited about whats happening with the cloud and Artificial Intelligence and analyzing data and being able to use your voice to access those capabilities and execute commands, and it doesnt feel like a very i dont know, it doesnt feel like the mobile phone and the imac or whatever matter so much. Is apple risking kind of losing the forest for the trees here . I dont know. I mean, i think youre right on that it does feel kind of incremental. What is more incremental than taking your operating system from sierra to high sierra. Theres an acknowledgment but listen, apple has the best relationship with the App Developer Community and thats what wwdc is about. I think youre seeing the Developer Community figure into a lot of the decisions here. Theyve rolled out a lot of kits. Theres the music kit, theres the augmented reality kit which is a whole other story thats going to be very interesting. I think youre right. They had that kind of cheesy video starting off talking about a World Without apps. Obviously theyre trying to play on an emotional strain here and get people thinking about themselves as the hub of apps. When it comes down to it, people are probably downloading fewer apps than they used to in the past and apple wants to show that apps are significant and its really just not clear how much people are going to continue to be massive app downloaders the way they were in the past. Once again, ive been downloading a bunch of apps lately. Story of my life. There you go. There is a good transit one for new york. If you dont have it, transit app. I dont need that. Thank you, tom. Tom dolan with the information. Lets get to the closing bell exchange. Remember now, any positive close today for the dow, the s p or the nasdaq will be new alltime highs again. Thats how we finished the week last week. Jj ken ahan is with us. David bonson is out there somewhere. Weve got New York Stock Exchange trader kenny pullkari, and rick santelly from chicago. J. J. , we love when you come along. You tell us what your customers have been doing. Lets focus on apple. Have they been net buyers or sellers . Theyve been net buyers for the last two months. Its interesting ill start with one thing overall. Our retail clients have been net buyers for four consecutive months of the market. So although its the most disrespected rally ever, our clients have been believers. Its kind of funny, bill, because four months ago they actually sold apple and then going into earnings they started buying it again and theyve been buying it ever since all the way back up. They had taken some profits and the faith is renewed. Some other good names well get back to but kenny, i wanted to ask you about the activity overall today. The move in oil again is kind of lackluster. Im sure that cant help the market. Not at all. But theres pathetic volume. I think theres a lot going on this week and the Political Drama towards the end of the week is kind of whats holding everybody at bay. But not a lot of volume. Weve had really no move in the s p or dow of any significance. Oil weaker again today even after that news last night about what went on there in the middle east and the four nations boxing out qatar you would have thought oil would have rallied on that news and in fact it did bullt tn it backed off. Its a little confusing. The market feels tired right now but i dont think anyone wants to make any big move because thursday could be the kind of a day that james comey. Yes. The election and the vote on financial reform which is coming this week as well. So theres a lot going on that could send the market one way or the other and people are going to sit and wait until they get a better sense. David bonson, im looking at your notes here. You feel its time to start peeling back from some of the big fang stocks. So i guess apple would be a part of that. Are you kind of taking some money off the table there . Actually, we would look at apple a little differently than the fang stocks. In apples case we want to be defensive, careful. Were not adding to the position, but in apples case it at least meets our criteria because it is a dividend payer that has the capacity to be an extraordinary dividend payer at some point when they get serious about that 200 billionplus of cash sitting around. In the case of the other names, youre right, were much more bearish on the fang names, and thats totally valuation driven. Its no way a commentary of what we think about those companies aspira operating entities. We think its a great environment for risk takers and maybe time to peel back compose shurs. Were just showing the charts of those four companies in the fang category there. As you see, amazon and now alphabet are both above 1,000 a share. Moves yeartodate. Rick, meantime, what about the u. S. Dollar, especially after the terror events in london over the weekend . You know, not much activity. The dollar is still bumping along what is the lowest level or close to the lowest levels since the fall of last year. The euro of course with a 112 handle, dont see a lot of volatili volatility. Dont see a lot of volatility in the fixed income markets in general or in the u. K. Specifically. Its kind of a white noise day. Interest rates softened up a little bit friday and theyve pretty much sade softayed soft, with important data today. Whether its nonmanufacturing ism, it wasnt a bad number. It wasnt a great number. It was okay. And especially considering some of its recent strength it wasnt bad. But nothing earth shaking. Productivity was unchanged. Unchanged now makes us happy. We were expecting a small negative number. So there was no volatility at 8 30 eastern when these data points came up either. Tomorrow jolts, nobody is going to pay a whole lot of attention to jolts. I think we remain in this stencil. The equity markets, energy, energy is going to spend a lot of time in the 40s and everybody is going to make a big deal when it gets above 50 but i see a lot of the same trading activity engrained in the charts, dont see it changing any time soon. Before you go, rick, theres some disagreement about the impact that the u. K. Election will have on the british pound. As teresa mays lead has been slipping in the polls here, some feel that a loss by her would be beneficial to the pound because shes been a hard liner on brix it. Then there are those who feel that if she loses it, it kills the economy there and in fact would kill the pound. What are you guys betting on there . Most traders here are actually looking for upticks in volatility on the pound to sell. Theyre not looking at whatever happens in this election to alter or give us the kind of horsepower some of the brexit before and aftermath markets gave us. So theyre just not looking for a lot of vol. Most traders look at her lead shrinking and think most likely it has to do with some of the horrible events, the terrorism thats going on, and there really isnt a lot shes going to be able to do one way or the other and thats the way the traders down here seem to be positioning in front of the ultimate vote. We were going to have some more questions here but we have some more coming from the apple convention. So were going to let you guys go. Thank you all, always good to see you. Josh lipton, weve got the siri speaker, have we . Reporter well, bill, they just started talking about a new produc product,. Theyre billing this as a breakthrough home speaker calling home pod. They say this is going to reinvent music. Its an apple designed woofer, an apple designed chip. It will be in his words spatially aware. Were waiting to learn more about what that means. Fun to use and coming later this year. We dont have yet pricing for this device. Obviously we heard a lot about this in the runup. Maybe this will be a siri enabled smoker to take on amazon. Im going to get back to listening and bring you more headlines about this product when i get back. Guys, back to you. Thank you, josh. A home pod, you see what they did there . Just like the ipod but for the home. Right. Clever. Got to get that in there. Cant wait to see what it looks likes too. 45 minutes to go. We will bring you much more as we learn out of that apple conference. The dow is hugging that 21,000 mark. S p down, russell down about five. Up next, the latest developments in london raregardg the terror attacks and the impact it could have on the u. K. Elections this week. Ahead, what President Trumps plans to privatize the Airline Industry mean for airlines and fliers. Transportation secretary elaine chao speaks to us on cnbc, first in business worldwide. What the road demands, the gs delivers. Experience High Performance through high technology. In the lexus gs 350 and gs turbo. Experience amazing. My friend susie cracks and hello sensitive bladder. Ring a bell . Then you have to try always discreet. I didnt think protection this thin could work. But it does. Watch this. The super absorbent core turns liquid to gel. For incredible protection. Snap . Thats surprisingly thin. So its out of sight. And out of mind. Always discreet. For bladder leaks. At crowne plaza we know Business Travel isnt just business. Theres this. a bit of this. Why not . Your hotel should make it easy to do all the things you do. Which is what we do. Crowne plaza. Were all business, mostly. Welcome back. The brutal terror attack in london this weekend could play a pivotal role in thursdays election in the u. K. Wilbur frost has more of the story. Reporter fiwe have had the details released of two of the three attackers that were shot dead at the scene behind me. Khuram shazad butt born in pakistan and rashchid redouansco had claimed to have been moroccan. All of this playing a big role, security stayed top of the agenda in a way that it didnt really after the Manchester Attacks two weeks ago. This is probably helping labor leader, Jeremy Corbin, more than Prime Minister theresa may of the conservative party. May framing corbin was having been soft on security in the past, but corbin able to point to the fact that this happened on mays watch and that she lowered numbers when she had been home secretary. You cannot protect the public on the cheap. The police and Security Services must get the resources they need, not 20,000 police cuts. Reporter bottom line, two more polls out over the course of the day. They all show momentum for Jeremy Corbin, but every single poll still has theresa may in the lead. Bringing that all together, the ft poll of polls shows that the conservative lead has stiffed over the course of the day from two points to nine points. Is the labor party going to claim that theyre going to invest more in Police Presence . Do they stand for taking a tougher line in that regard . Well, theres absolutely no doubt that over the course of, say, the last five years the rhetoric has been toughest from tre theresa may against antiterror, particularly shoot to kill is something that hes opposed in the past but slightly changing his tune on. In terms of number of policemen, labor wanted to increase it by 10,000. So he has a clear argument on that fact. Of course the conservatives in the past have argued how is he going to pay for that. But thats less of an issue today in terms of paying for it. So there is some ground for Jeremy Corbin to work on it. The debate is now which way do voters believe. Will fred, thank you very much. Will fred frost in london. In theresa may does lose the election on thursday, the british pound will take a tumble. Independence youre jp morgan. Or maybe it will rally. How do you think the markets respond to the election . The last several months the pound has strengthened. Its been a combination not only of softer data but i think the realization that theres no debate between the soft exit and hard brexit. Its going to be hard. The u. K. Is claiming we can negotiate from a better position of strength but really its not in the eus interest to take it easy. Theyre not doing it to punish the u. K. But they dont want to make it easy for any country to pull out. This debate is kind of moot. Whoever wins or doesnt win, you have to struggle with brexit. The implications are still out there and its all negative to me. If theresa may wins on thursday but instead of having a larger number of people backing her, she has a much more fractious one . I think it will be negative for the market. What happens to the u. K. Economy . It would remove any shred of hints that maybe we could get a soft brexit. Again, i still think this is going to be hard no matter what but theres an illusion thats propagated by may and her group that we can negotiate something better. If hes in a weakened position, the markets will perceive that as being less likely. And theres the impact on the economy, is it inflationary in the u. K. , how do you assess that . Weaker currency would feed into inflation but then youve got the trade flows and trade barriers thats going to hurt the economy. Its a mixed bag. You have to talk about slow growth, higher inflation, a good combination. Are there any outcomes that would point towards a firmer pound . At this point i think the dye is cast. Ive seen people say maybe if labor wins we can somehow reverse this. That seems like a real long shot. That would be the only way to come out of this. Always good to see you. Thanks for having me. Lets get back to josh lipton for more details on this apple home pod as theyre calling it. Josh . Well, bill, now we do have some new details about shipping for this new device, home pod. It is coming later this year in december. Price, the cost will be 349. It will come in two colors apparently, white and space gray. You are going to talk to this home speaker with siri. Thats of course apples voiceactivated digital assistant. You can use that speaker to n