So its all back at zero. Back at zero. Okay, on that note, lets get out of here. Lets go. Yo. We are calling it a night. Thank god, im starving. [laughs] you coming . Im gonna finish up. I got some stuff i want to do on my scooter. All right, man. See you tomorrow. Good job this week. Not a bad week. Im kind of good with it. Monday we start over again. Im jim cramer. Welcome to my world. You need to get in the game. Firms are going to go out of business and hes nuts theyre nuts they know nothing. I always like to say theres a bull market somewhere. Mad money, you cant afford to miss it. Hey, im cramer. Welcome to mad money. Welcome to cramerica. Other people want to make friends. Im trying to make you money. I need to educate you and teach you. So call 1800743cnbc. Sometimes when we get these big levels, theres nothing worse than sometimes when we get to these big levels, a steep low, an all time high like the dow jones did today. I actually come out here and im searching for the right tone. The right things to say, i know these milestones bring in new viewers. Longtime viewers wonder if this is the chance to get in or get out. When i have to search, come up with the tone, feel right about it, you know what i do, i fall back on what the late mark haines would do. Why mark . He was a show me kind of guy who demanded rigor. He would question whether we are all too enthusiastic. He was the guy who called a bottom in the thick of the total madness and bedlam that was this market four years ago. Im going to step out on a limb here. I think we are at a bottom. I think we are going to have a rally. There we go. A man unafraid to make a call. Let me tell you this. At least, i think today this is for real. That was him at his best. He recognized that things had gotten out of hand and that he, who hadnt been supportive at all, in his gut thought it was the right time to get long. To buy. Mark used to joke with me that we would get a woosh at the bottom and a crescendo moment where everyone that wanted to get out had gotten out. He opted to buy down the ratio. That is what made him so darn bullish. Just as certain as he was that sentiment had gotten way too negative that now at what we call the haines bottom. He was a skeptic of alltime high milestones. We had a bunch of them during his reign. I know what he would say is no easy task, but i think i have an idea. I think he would be trying to figure out whether this new high was the real deal of whether this was a flash in the pan. That is what he taught me. I think that his bottom call was steeped in the psychological. He knew everyone had given up. We had two monumental tops in his time. We had the nasdaq 13 years ago and the top that we took out today. I think it is historic, okay. To apply the same principles that he taught me during his unfortunate runs through the thorns. It is how we want to frame this move. We want to be constructive and we cant be wild eyed. Mark was just brutal. I mean, he would look at the earnings if there were any, look at the revenues or the histories, and with his pixieish smile he would totally dismiss the merchandise. And i remember sitting alongside of him during the dotcom bubble and he was in the thick of his no free passes operation. He would wonder aloud, where are your earnings and your revenues. What do you really do . He hated the stock at 100 times earnings, but he would be polite about it. He didnt share the method on the stocks that would be at 40, 50, 60, 100 times revenues. And when the valuation was absurd he would say tell the truth. It was always with a smile. Mark also felt it was his duty to let everyone know there were too many people wagering, rolling the dice. He hated that too. On these two scales i would think mark would bless this market. Lets use this stock. Lets measure the google. First of all. One of those stocks that would draw out the wrath of haines. Does it trade on revenues . Hardly. Take todays recommendation for the 838 stock that is google. Google has real earnings, so it passes the haines test, but remember, mark didnt Like Companies trading at the price ratio either. At the top of 2000 we saw many tech stocks trading at 80 to 100 times earnings. I dont know how skeptical he could be. Google gets about a 15 multiple. It gets to about a 15 pe. Holy cow. That is less than the stocks of almost any company that makes bleach. Shampoo, detergent, toilet paper. And google is emblematic of the most go go stock in the book. I got to tell you. That nasdaq 5,000 title remains blissfully elusive. How about the last time . That is a tougher call. At the time it didnt look like we were about to enter a world of hurt. We didnt seem to be in that mode perhaps because we were still chasing that 2000 abomination. I will tell you what mark didnt like, he didnt like the leadership, another pet peeve. It was concentrated in all of these stocks that do well because china was doing well. Stocks hitting the highs. One of the groups that hasnt come near hitting the highs. He was Old Fashioned enough to care about the real commerce index, which is the transports, and they werent leading the dow back then. Something the theorists want to see. Now this is a transport led market. I cant recall another moment where they were all roaring right along with the rails and the airlines and the transports. I dont know if i have ever seen that in my lifetime. I think he would have had a hard time being all that skeptical. I believe he would be impressed with the wall of worry that we had scaled. And lets not forget an election with results that many a bull did regret. If i were alongside him, he would say all right, whats working reverend jim bob, pretty much everything, boss. I know it would make him wins. Theres always a bull market somewhere, and mark were looking at it. Im staying skeptical like you taught me. Im trying to recommend stocks and im looking for plays that shouldnt be hated. Unlike other alltime highs, this is a tough one to poke holes at. I think mark in his own way would make peace with it, and with my view, and as long as i didnt get too over the top that he taught me to use when we reach historic highs as we did today. Richie in tennessee. Jim, big booyah to you from nashville, tennessee. Novo nordisk. Nvo, i have bought the stock and it got hit hard by the fdas decision and i heard on the Conference Call they are offering very strong guidance in the china region where they are growing very fast. I figure the worst is over, and the strong potential of china, now might be a good time to pick up some more novo nordisk. Im going to agree with you. This is the diabetes play. No one has anything against it. I wish they would come on the show. They are not from here, they are from denmark. I want you to stay with it. Lets go with michael in new york. Saint joe, what your thoughts were on the company and with the whole real estate. I imagine Florida Real Estate can come back. I looked at a parcel down there. And it was what David Einhorn said. That part of florida aint coming back soon. As the dow closes at record highs, i refer to my friend and mentor mark haines. I think hed make peace with this market if we keep looking for the right kind of opportunities. Mad money is coming right back. Facebooks timeline has been rocky since its ipo, but the stock is up 50 since hitting its lows. Is it time to get friendly with these social shares or is it just a fair weather friend . Cramer is finding the answer in tonights off the charts. And later, flight plan. You ask what is your opinion in the u. S. American Airlines merger. And cramer takes off to action. Does u. S. Airways have more room to fly . Get ready to put your portfolio in the full upright position. Show stopper . You know Ascena Retail from brands like dress barn and lane bryant. Cramer is trying its stock on for size when he talks to its ceo coming up on monday money. Dont miss a second of mad money. Follow jimcramer on twitter. Have a question . Tweet cramer madtweets. Send jim an email to madmoney cnbc. Com or call us at 1800743cnbc. What could be more forgiving than this fabulous bull market . I want to talk about the idea of Second Chances. I mean a Second Chance for the stock that was perhaps the biggest disappointment of 2012. Facebook. But might have a Bright Future in 2013 and 2014. Tonight we are going off the charts to try to answer that question with the help of scott redler, an excellent technician, as well as being my colleague at realmoney. Com when it comes to reading the charts, i have to tell you, a bit more than a year ago, the s p was trading at 1350. It was over a good call and the charts indicated we were about to witness a major longterm rally. Real smart. The sky was the limit for the s p. Fast forward to right now and it was at 1539. Getting a 14 gain from february of last year. Sweet, how many else did that . I can count on one hand. And now he is saying it is hidden. He is saying, it is the right time to go positive on facebook. Even as it was down today in a fabulously up market. Counterintuitive . His reasoning. First, look at the weekly chart. Not on facebook, but of linkedin. It has been the best of breed name in the space. Redler has been pounding the table. It has been a year now he has liked it. The stock has demonstrated a beautiful pattern. We are in there and buying it now. Every time it comes in they buy. People thought it was like a head and shoulders. He didnt. Earlier this year, linkedin broke its ceiling of resistance. Since then the stock has been a horse. It has been unstoppable. It is now trading at 176. Linkedin shows that despite the linkedin shows that despite the colossal failures can make you Massive Gains once they have proven themselves to the market. Can facebook gallop . Red;er thinks the answer can be yes. Take a look at the weekly chart. You go back quarterly or yearly. First of all, facebook has a cup and handle pattern right . And handle pattern right . Weve talked about the pattern before. You are familiar with it. It is one of the most reliably bullish formations. First you get the cup shaped bottom and it starts pulling back while trading in a tight range. That gives you the handle. Once the stock breaks out, it is typically followed by a monster rally. These patterns dont trigger 100 of the time. If the Company Holds true, he thinks the resulting rally can carry facebook back to where it initially started. The size of the rally after a cup and handle pattern is generally equal to the depth of the cup. It can have a 14 upside move from here. The pattern took a long time to build. The rally should take months and months to play out. Youve got some time. Redler likes what he sees here. Facebook perked up above the 27 level. He thinks there should be more of these technical entry points coming. If it holds above that level, redler would recommend adding to the position. If it can rally to almost five points away from where we are right now, wow, big move ahead. There is nothing standing between facebook and the 38 level where it came public. All that said, with technicians they give you two sides of the same story. If facebook breaks below 26, closes below that, redler would abandon ship. He thinks the setup would be broken. He recommends a stop loss. As he sees it, this isnt bad. 2 is the downside of facebook and 14 is the upside. That is the upside i like. Redler is not alone in thinking facebook could have a lot of potential if it could go higher. Carolyn boroden hit me with the same thing here. She believes the stock could be very close to being an extremely bullish set up. I couldnt believe this one. Both these guys like this. I think the stock acts like a dog. Okay. As she sees it, the stock could break out above the ceiling of Fibonacci Resistance at 28. 32. She thinks the next stop could be 34. I got to tell you, you look at it today and say wow, death warmed over. My view . I kind of like it. Im a longterm bull on facebook and for my charitable trust, even as it struggled with the migration from desktop to mobile, and i think i have done some work with them and i think the company has a Bright Future. After all, only google has figured out a surefire way to profit from mobile. You should wait on facebook to go higher if you try. I think facebook gets cheaper as it goes lower and more expensive as it goes higher. Hence why i like the stock right now. If it breaks their floor and goes down, im going to do some buying. Yep. The charts as interpreted by redler indicate that facebook could be able to follow in the footsteps of linkedin and rally like crazy from these levels. Carolyn boroden agrees. Im not sure it can go that high, but i think the stock as it goes down makes sense. I, too, like the risk reward. After the break i will try to make you even more money. Coming up, flight plan. You ask what is your opinion in the u. S. American Airlines Merger . And cramer takes off to action. The Airline Stocks are gliding higher, but does us airways have more room to fly . Get ready to put your portfolio in the full upright position. And later, show stopper, you know Ascena Retail from the brands dress barn and lane bryant. Today it was strutting its stuff on the wall street runway. Cramer is trying its stock on for size when he talks to its ceo coming up on mad money. Tonight im going to recommend the stock of an airline. An industry i have hated since my early days as a broker at the goldman sachs. I used to say you should never own an airline, because the business is filled with ruinous competition that made it impossible for these companies to turn a profit. If you couldnt resist, i said all right enough, enough. Alaska air. Alaska was one place where there was no real competition. Last night, john, a shrewd observer of the market asked us about u. S. Airways. Lcc, i know. Symbol lcc, for all you home gamers. I had to respond. In the past i would have said sell sell sell. I mean that is how bad this industry was. But like dylan tells us, the times they are a changing. Thanks to a wave of consolidation, i was going to say i was going to almost get on the desk but then i jumped off and hurt my back. So bullish on the entire Airline Sector in 26 years back to when i swore i would never commit this sin again. And the one to buy, the new American Airlines, the one that we combine with u. S. Airways and because the parent of american is in bankruptcy, buy the company that is merging with it. U. S. Airways. With this deal, will become the best of the bunch. It is truly ready to roar. The house of pain. The house of pleasure. Mail forwarded. We have witnessed a series of mergers, southwest acquisition of airtran and we learned that u. S. Airways is merging with amr. The competition that made the industry uninvestable is now gone. I have invested in two colleges and have two kids there. Anyway, the entire country is now like alaska. Because there is no real competition anywhere to be found. Dont you love that . Terrible if you are like a traveler. Pretty good if you are a stock holder. But in the old days this business was a nightmare. A war. Life in the airline was nasty, and short. Since the airlines were deregulated, not a single carrier survived without going through bankruptcy. But in constant downward pressure on ticket prices. But after the resent spate of consolidation, the industry is an oligopoly. Once the us airways deal goes through we will be in a new world of hurt for travelers and heaven for shareholders. They handle over 80 of domestic travel. In short, running a Major Airline is a viable business proposition. The airlines spent a fortune on jet fuel. The economy is getting stronger. That means more travel and you put more teams to work and people do not skimp. The best way to play it is with usair. Why does this one stand out . Simple because of the much anticipated merger with amr. Just yesterday, doug parker told a conference that he expects no issues to come up in the Justice Department review. The combined company will be the Largest Airline in the world. Hence why i want you to buy the stock now. You can see the power of this deal when you look at the airports. The combined company will control 50 of the combined traffic of phoenix, dfw, charlotte, philadelphia and miami. Meanwhile they have a 38 share at chicagos ohare airport. They will be the number one player in the east coast and the number three on the west coast. Wow. We are hearing that the deal should create more than 1 billion in cost savings and new revenue by 2015. Now at the moment, shares are trading sideways and the stock will stay that way. But once they get approval from justice, the deal will be able to proceed. The management teams will be able to go out and talk about how great this deal is and the stock, it should soar and that is why im telling you to buy u. S. Airways now. Why am i so confident . Even when i hated the industry before, the last airline mergers, wow, when we have seen it before, with u. S. Airways, as Deutsche Bank points out. Back in 2005 they merged with america west. Small airline pursuing a larger airline that was operating under chapter 11 bankruptcy protection. America west popped 7 . For the next month during the Justice Department 30 day waiting period the stock did nothing. They waited to find out if they had any issues with the deal. Now once the waiting period ended and it turned out that the Justice Department was fine with that transaction, america west surged 54 . I want you in Something Like that. The next day u. S. Airways came out of bankruptcy and from then on it was off to the races still. As stocks soared over 200 over the next year. This time around i think u. S. Airways could perform like america west did in 2005. I think the sky is the limit. Sky airways. Get it . When the facts change i have to change my mind. This industry used to be a giant the house of pain. Now, thanks to the consolidation it is the house of pleasure. For the first time ever, right here, right now, im giving my blessing to buy delta, united continental, southwest and last but not at all least, u. S. Airways lcc, which thanks to the pending amr merger is the best to own of all. If the market hits all time highs, i cant believe it. I recommended an airline. Who would have thunk it . Lincoln in texas. Yeehaw booyah cramer. That is a novel booyah. I need a novel booyah. Im do