With heearnings season around t bend wont i be dis appoiappoin with what i hear . Today the averages started strong before pulling back. Dow slipping 21. S p dipping and the nasdaq. 36 . Its a good day to tackle the question. I was with my fabulous daughter all weekend and couldnt give anyone an in depth answer. I apologize. If i had a chance i would have said the action, the stock action is dictating my attitude. The action that has so many stocks hitting new highs in the last week alone. Some of it tends to happen right before you go higher. Not right before you fall off the cliff. Consider the stocks that made the new high list last week. First we had the consumer packaged goods plays. I would say they are too numerous to mention. Listen to this. Es today lauder, kimberly clark, cocacola, altria, conagra, general mills, johnson johnson, kelloggs, mckor oh miracle, molson. What do they have in common . They take raw commodities and make them into something. They refine them, package, sell them here and overseas. Many pay good dividends. What does it mean to see these companies on the new high list . First, the ingredients what the Companies Use to make stuff from wheat to hops to sur fak tant in shampoo to toothpaste whitener are cheap and getting cheaper. Second, packaging is going down in price and they use a ton of packaging, plastic, fiber board. Third, distribution costs have to be at a bigelow. Thats oil and gas. Finally because many of them sell overseas this tells me the dollar has peaked versus the currency of our trading partners. Some of you think, wait a second, arent the stocks indicative of a shrolow down ine economy . Isnt this a recession . In my thoughts thats the old view of how to look things. They have raised prices to you consistently. I think what it says is these companies will have an explosion in gross margins, whats left after they make sales and colorados. That means earnings will be better than people believe possible for the group. Thats what the concentration of consumer packaged goods stocks is really saying. What makes measure a recession or big shroud isnt in the offing . Thats because of the oh members of the new high list. If things are weak, let me ask you. What is Automatic Data Processing . The number one Payroll Processor in the land doing on the new high list . I have been around long enough to know adp hits a new high only when employment is good and Getting Better at Larger Companies meaning there is hiring. Thats not a sign of recession. How about sherwin williams, home depot. When you get the number one paint company, number one makers of stone for new roads and the number one Home Improvement retailer you have to question any slow down thesis. Its the opposite when the stocks are roaring. They say we have a robust housing market. I also think it is important that darden, owner of ol give garden and sysco are on the new high list. Thats the consumers spending because of Lower Energy Costs maybe. The consumer is also staying home hence the inclusion of dominos on the list. Mmhmm, pizza and coors or corona . Whats not to like about that combination . Even better than steak and a lowenbrau, cramer, youre a genius. Thats a throwback to an ad. This is the case where the best ones with no exposure to i will and gas are indicative of strength and two are Illinois Tool Works and 3m. They are em ble ma tick of energy which brings down companies. Tech is a tough one. The two rising are the best of the best. The newly crowned semiconductor kings of nvidia and broadcom, the old avago. That beckens others to join. I am chastened by the disappo t disappointing quarter of juniper. Health care doesnt show up much. What does show up is positive. Namely the medical Device Companies making a difference and arent in the cross hairs of politicians. Companies like boston scientific, life sciences, striker, all which deal with saving lives and limbs. How about the financials . Oh, tough group. The banks were in for it this week. But the insurers are almost all on the list with the biggest being the most obvious. I love it when insurers predomina predominate. They do well in low inflation f. The fed looked at stocks they would think device about raising Interest Rates. Why fight inflation when they say there is none. There is defense. Both Lockheed Martin and Northrup Drummond joining the list. This is a big industry for us. I wish there was more aerospace on the list. Finally, there are indeed too many Utility Companies to mention here on the list. That impresses me. Verizon is on the list which is good enough for me to say Interest Rate sensitive stocks are loved here. A rally in utilities would be a sign of low growth. Thats incorrect. It is a statement that the fed isnt going to raise rates soon. Thats Fertile Ground for high yielding stocks in the future. Here is how i look at it all. When everyone dislikes the market as so many people do you cant expect the good stocks to be on the new high list. That would be counterintuitive. When you see the distribution you know the leadership is beckening and others will follow. Not in a straight line. History says this list with these stocks will expand, not contract from here. So heres the bottom line. Fellow travellers in the Crescent City have heard the mouthfulle you would have gotten if the jazz werent that sweet, the sun not that strong and my daughter not as fabulous as she is during a great weekend in new orleans, one of the most terrific cities on earth. Roland in new jersey. Caller i have a question concerning ford stock. I own stord ford and its been a lack luster performer. Im thinking of buying gm stock since there is more upside. I have thought long and hard about the car issue. When i saw the tesla numbers, okay, the preorders. When i think about uber, i come back and say these are seismic shifts that will continue to affect autos. I dont want to recommend ford or gm here now. Lou in michigan. Lou. Caller booyah, jim. Booyah. Caller for a longterm cloud play one to two years what do you like better salesforce with a lot of arg or a slow and steady eddie like microsoft . Thats tough. Microsoft is inexpensive on this years earnings and will do well. Its a terrific cloud play. Salesforce has tremendous momentum here. Microsoft is for the conservative among you. Salesforce is for the risky. I like them both. It is the action we are seeing that keeps me positive. Leadership is there. Ultimately others will follow. On mad money tonight, as more Companies Make a move into the Digital World im eyeing a tech titan you may have been missing. I will reveal it ahead. The multimillion dollar reality of mr. Coffee and elmers can it a product power house for your portfolio . And earnings season has begun. Im talking with alcoas ceo fresh off the report. Stick with cramer. Announcer dont miss a second of mad money. Follow jimcramer on twitter. Have a question . Tweet cramer, madtweets. Send jim an email to madmoney cnbc. Com or give us a call at 1800743cnbc. Miss something . Head to madmoney. Cnbc. Com. Im in vests and as a vested investor in vests, i invest with e trade, where investors can investigate and invest in vests. Or not in vests. This is my retirement. Retiring retired tires. And i never get tired of it. Are you entirely prepared to retire . Plan your never tiring retiring retired tires retirement with e trade. Plan your never tiring retiring retired tires retirement youre down with crestor. Alright now theres a way you can get crestor for 3. Adding crestor, along with diet, lowers bad cholesterol. Crestor is not for people with liver disease, or women who are nursing,pregnant, or may become pregnant. Tell your doctor all medicines you take. Call your doctor if you have muscle pain or weakness; feel unusually tired; have loss of appetite, upper belly pain, dark urine or yellowing of skin or eyes. These could be signs of serious side effects. Ask for the crestor 3 card. Ask your doctor about crestor. Good. How was your commute . Yours . Good. Xerox real time analytics make transit systems run more smoothly. And morning chitchat. Less interesting. Transportation can work better. With xerox. Thank you for calling. Well be with you shortly. Yeah right. Xerox Predictive Analytics help companies provide a better and faster customer experience. Hello mr. Kent. Can i rebook your flight . Im here Customer Care can work better. With xerox. Wait im here mr. Kent . If youre going to invest in individual stocks, rule number one that you absolutely, positively need to know is what are you buying . What do you own . Now in many cases thats relatively easy, especially talking about businesses you interact with as a consumer. Soup company, cereal company. Not every high Quality Company is easy to get your head around. Consider the case of accenture. Acn. A stock thats roared up 21 since february lows of one i like very much. It is a Gigantic Company often described as a consulting play or Information Technology outsourcer. You may know them as a company that advertises a lot in airports. But nothing more. In a world thats become increasingly digitized they are one of the best firms out there at helping other companies upgrade systems to embrace the cloud or mobile technology or advanced data analytics. None of that tells you what they do. Accenture describes itself as working at the intersection of business and technology to help clients improve their performance and create sustainable value for shareholders. Sounds wonderful. What does that mean . How has it gotten good at helping clients create good value. Let me break it down for you. I consider accenture to be a fabulous company with the stock thats worth owning. You absolutely cannot own it if you dont understand it. When you buy a stock just because it is going up as accenture has you have no idea what to do when the stock starts pulling back. Eventually everything pulls back. Thats why we do homework. What does accenture do . In english the company uses expertise to help clients figure out how to use and respond to technological change. Some would say they turn dinosaurs into cheetahs and provide outsourcing to roll out and manage technology because people at Companies Just want to do their jobs and sell products and not have to worry about new systems, tools or iterations they know nothing about which beg it is question. How is it that accenture is so successfu successful . Ibm does the same thing. I think part of the secret sauce is they offer a fairly unique value proposition. They integrate Consulting Services with technology and outsourcing to provide clients with an end to end solution on the consulting side they tell you what you need to do. On the technology and outsourcing side they can go ahead and do it for you. Virtual onestop shop for all Things Technology to help your enterprise grow. Years ago accenture recognized the model of information outsourcing was becoming outdated so they invested in digital technologies. They caught the digital wave early enough to stay relevant and they have built a mayer jo presence in social media, data analytics, the cloud and mo biechlt last year they made 18 acquisitions. Particularly in the cloud. Helped by their partnership with salesforce. Com. These deals have been a boon for the consulting business. That means they can guide clients through the new technology landscape. Last year they delivered 35 growth in digital related services. Now represents 23 of the business. They have been expanding into all Things Digital and have continued to grow the classic consulting platform which makes up roughly half of the companys overall sales. Their consulting business is taking share left and right because accenture developed digital expertise which clients need help with. Look, this is a gigantic end mark. In 2015, Information Technology spending stood at 3. 8 trillion dollars, equal to the Gross Domestic Product of germany. If this sounds nebulous and im trying to get it to you lets drill into the details of what they have done for clients to get a sense of what the consulting and technology means. Take the global Snack Food Company created by the breakup of kraft food. They had excellent growth but the operating margins lagged behind the rest of the industry. They asked for help. Accenture created a new zero based budgeting system and a new Global Operating model that helped them save millions with another 1 billion in savings over the next few years. Lacoste, the preppy Apparel Company wanted to break into chinas Online Marketing but establishing a digital presence there is difficult for outsiders. Accenture helped lacoste design, build their own store. Thats not their expertise. Their expertise is making shirts. Accenture is so good they can make Government Agencies into the 21st century. In france the director of legal and administrative information was having trouble cutting their i. T. Budget so accenture helped them migrate to a new system reducing i. T. Costs. If you can modernize an arm of the french government cant you modernize anything . Thats how good. You can see it in the numbers. They reported two and a half weeks ago. Wow. 16 cent earnings beat off a buck 18. 6. 6 year over year. The full 2016 including a forecast of 8 to 10 revenue growth. Double digit. Look, if the dollar continues to decline versus major currencies as i believe it will that will provide a boost to earnings. 54 of sales come from outside the u. S. Now the stock is three bucks off the all time high. It trades at a slight premium and deserves a premium. Heres the bottom line. It may be hard to understand but once you get your head around what they do it is easy to see how this play has been able to deliver such excellent results. I think the stock has room to run. I tried to explain it. You wait for a pullback or start buying. This is a nutty market. Look what happened today. Opened up big and finished down. Accenture is just a stock in the end and it swoons wit. Much more mad money ahead including a company that can transform the aisles of walmart, target and your portfolio. All eyes on alcoa. I have the ceo fresh off an announcement. And its the most wonderful time of year, or is it . I have the forecast. And there is a dark cloud hanging over wall street you have to watch. So stay with cramer. Back in december we learned that rubbermaid is buying jardon for 15. 4 billion in cash and stock. This friday shareholders of both companies would vote on the deal. If it passes then rubbermaid will absorb them during the quarter creating a Consumer Products giant to strooi through aisle after aisle of your local big box retailer with this fabulous merchandise. So with this merger rapidly approaching its consummation what are we going to make of the come bined company which wille trade under the new name of Newell Brands . Lets talk about what both businesses bring to the table. Newell rubbermaid is behind commercial and baby brands like sharpie, papermate, goody, mr. Sketch and rubber made. This is mr. Coffee, oster, coalle man, my traveling margarita machine, baseballs, sports goods, bicycle playing cards and Yankee Candle and jostens for class rings and yearbooks. Once jarden takes over a category they dominate. Scented candles, baseballe gloves, camp stoves, tents, blenders, slow cookers, Coffee Makers and air purifiers, come bine the businesses and they will have 16 billion in sales. With a terrific portfolio of market leading products across a host of different categories. When the merger was first announced management expected 5 million over the next four years. That means what happens is the analysts should raise numbers after friday. That would be right out of the gate. I have been a backer of the transaction from the day it was announced. In part because jarden and newel it is l rubbermaid have a lot of overlap. They will dominate cookware, kitchen supplies and office supplies. Le outdoor and those are all complementary. They are all aisles doing very well in business now. However the Analyst Community has a mixed view of it. Bugs me. Some of the analysts upgraded the stock because they were jazzed about the deal. Others down gridded it. They are skept call of the prospects. Lets start with the positives. For starters jarden and rubbermaid are specialists with each company focused on high margin consumers. This deal gives the combined company tremendous scale. They will have much more Bargaining Power when the time comes to negligeotiate with retailers about how much to charge, how much space they get. For example when the time comes to bargain with walmart, the newly created Newell Brands will have twice as much scale and maybe more power than the old Newell Rubbermaid so they can get Better Placement for everything they sell. Thats Bargaining Power. The savings could be tremendous. I like the forecast of 500 million over the first four years but the bulls in wall street prove the number could be conservative based on other american mergers in packaged goods. Newelrl rubbermaid has a tremendous record for cutting costs. In 2012 they launched a major restructuring on track to deliver as much as 675 million in savings through next year. Thats way more than a hundred millionle in savings initially forecast. If they can do the same thing for jarden as for themsel