Points, s p dipped 0. 35 , nasdaq climbed 0. 30 we have to wonder if amazon would be responsible for some of the real damage. Its come down 125 points from its high amazon stock off another 8. 95, led us lower today it is the general sell sell sell. To the sell side. This one keeps standing out. Standing out among the weakest i can see the bear case unfolding. A month ago, amazon seemed invincible, didnt it . The other day, the former ceo of home depot gave an interview with called amazon the dark star of retail. He said Everyone Needs a strategy to deal with alexa, because lexa may be driving business to amazon instead of the competition. Now we learned today that walmart has teamed up with google on its home assistant thats competing with alexa. You could probably ask her to book a vacation somewhere and she would know where you would want to stay from what she has in the past, she could do it better than you could and less time alexa knows everything about you. I wish i had her help to book my house and boat for the tarpon rodeo in grand island, louisiana last night for next july took me three hours to nail down that sucker. I bet she could do it in half. Walmart is not going to be outdone with its google partnership. They have too much money riding on this fight, and the Company Keeps assuring me we havent seen nothing yet out of these partnerships i like this battle royal plus, google may know more about you than amazon does, at least on some topics, and im sure their technology will be just as good you combine google and walmart and maybe the First Time Ever it feels like amazon could have a real rival, someone to fear and loathe on the alexa trail. When we look at f. A. N. G. , we know that amazon had the weakest quarter of the bunch its not like youre about to get an earnings breakout either, because we know amazon is going to do. It wont be pretty i think the distraction of this acquisition could challenge anyone, including jeff bazos, the wizard of retail but with a snip snip here, and a snip snip there, and a couple of trollalas, other companies are catching up. Yesterday, macys brought in a technologist to help their business they need that fresh pair of eyes everyone has a strategy thats been a little more effective lowes are putting up a big amount of money to make a push on the web the real retail winners have an edge tjx and ross stores have lower prices than amazon, because they buy clothes from retailers and sell it at a discounted price or if its seasonal, they hold on to it until next year. And i dont know if you caught it last night, but the ceo of sales force told us the story of a bunch of luxury retailers that are uses sales forces platform to personalize the process touch and value are the two ways to debeat amazon. The big european designers and the boutique expensive ones, and then the merchants get the power of customer relation management. This is business that might otherwise perhaps been rolled over by Amazon Amazon may have ambitions for china. But the longer we watch the stock of alibaba, that matters consider the rest of f. A. N. G. , of course, google is not allowed to be in china amazon has a powerful hosting business, aws, Amazon Web Services hosting has monster gross margins. Any Company Serious about approaching the cloud, i often hear that amazon offers the best product and cant be overtaken but think about the tieup between the google device and walmart after todays news what happens if walmart calls all the suppliers and says if you want in on this program with google, it only work it is youre using googles web services, not amazons, what then . Do the suppliers want to lose that business . How about if they offer you help to get off the Amazon Web Services, would you refuse how about going to Google Web Services before you take the pilgrimage to bentonville. Of course, we know that amazon is not sitting still we had the ceo of Cardinal Health on last night how about if amazon decided it was going to build out all the whole foods it needs, maybe a thousand, and have a pharmacy in them, replace everybody . Can you imagine how much they could collect by selling you tickets to concerts and sporting events we keep hearing that amazon wants to be in auto parts, how about amazon credit card how about an Amazon National bank the possibilities are endless. But amazon is in spend mode right there. This is one of the moments where earnings seem unimportant and the execution of its new brick and mortar concept has taken stage. You can see why so many prominent technicians have decided that amazons chart has a bearish pattern and the institutions may be figuring out the vulnerability of this monster and its chart and want to takea pauseuntil more institutions understand what could be wrong with the amazon story heres the bottom line if stocks like amazon keep getting hit but reverberate through this whole market, especially in august where trading is just lets just say almost nonexistent, knowledgeterm, i know, amazon, what a company, what a stock shortterm, the a in f. A. N. G. , by the end of this month, it could be belonging to the stock of apple robin in new york, robin caller hi, jim hi, robin caller ive been looking for some sage advice regarding the stock of bezune. Ive analyzed that quarter and it was a good quarter, so im not as concerned as many other people mitchell in wisconsin, mitchell. Caller hello, mr. Cramer im a 17yearold investor hello caller and that was my grand mother im talking about marathon oil no, no, were not getting near marathon. Marathon marathon me troll me trollian, that is a nofly zone. But i say booyah to the 17yearolds mark in ohio, mark caller hi, jim, if you win the powerball tonight, are you going to show up tomorrow . Lets see 48, 58, up no im out of here big time im going right to the house in tuskin with the wife then were going fishing for like three months. Caller i want your opinion on the stock and do you think the board and management is doing enough for shareholders. The stock is century link. No, no. Another nofly zone. Thats just no way i know that they get the cash flow from level see, thats terrific but im not there for that stock. Can i go to farrah in arizona, farrah caller hi, jim thanks for everything that you do for all of us youre quite welcome. Caller many of us are lost without you. My question is about intel intel is one of the most influential Tech Companies who accomplished a lot they are much bigger and richer than amd, cisco, ibm absolutely. Right. Caller they have over 200,000 employees all over u. S. , which is great for our country their market cap is also a lot higher than many other Tech Companies. No fight here caller they reached their earnings almost every quarter. Besides all of that, jim, intel owns 90 of the cloud. The ceo is not as into intel as you are you are a genuine intelaholic. But my problem is the stock cannot get off the snide the ceo is welcome to the show but i will tell you this, i like the stock and youve done some good homework. Amazon does not sit still. So while institutions try to figure out the weak point, investors take a pause lo mad money tonight, im getting to the Retail Sector with the man behind calvin klein and Tommy Hilfiger and should line technologies be placing for some competitionsome and im drilling down on the oil industry you do not want to miss that that is the most hot stock stick with cramer. Dont miss a second of mad money. Follow jimcramer at twitter have a question . Tweet cramer at madtweets send jim an email to madmoney cnbc. Com or give us a call at 1800743cnbc miss something head to madmoney. Cnbc. Com. I put everything into my business. And i had all these points from my chase ink card. So i bought ingredients, utensils, even made custom donut cutters. Wow all with points. Thats how i created the ripple the doughnut in a doughnut in a doughnut. Suddenly its everywhere. I mean, it really took off. What will you create with your points . Learn more about the ink business preferred card. What will you create with your points . Thats why at comcast were continuing to make4 7. Our services more reliable than ever. Like technology that can update itself. An advanced fibernetwork infrustructure. New, more Reliable Equipment for your home. And a new culture built around customer service. It all adds up to our most Reliable Network ever. One that keeps you connected to what matters most. It looks like all the people that were writing those obituaries about retail not long ago maybe they spoke too son just look at pbh they do a lot of business with Department Stores, yet just today they reported another blowout quarter. Pbh had higher than expected revenue, up 7 , rising gross margins, increased by 200 base points the numbers were really strong another powerful quarter lets check in with the ceo of pbh and learn more about where the company is headed welcome back to mad money. How are you i care more about the backtoschool season right now in china or in europe for you, because the numbers here are incredibly powerful overseas our International Business is driving a lot of our growth. Were seeing it throughout europe, just very strong performance. In europe, speaking specifically, our comps are up our order book for tommy string and fall is up 10 , and calvin klein is up 25 . How is this happening i mean, first of all why is europe so strong and i think its coming back but also the channels really work so well there why is that . Look, the Department Store channel there continues to be fairly strong. Thats what people keep telling me our own Commerce Business is very strong. And some of the pure play ecommerce players where we had strong presentation there are always growing i have to be honest, were clearly taking market share in market same thing in china. Were growing. Are your stores Destination Store stores, people wind up there we dont have lines but were seeing strong traffic growth traffic is up in Tommy Hilfiger. Calvin klein is also seeing some nice growth, as well and the comps speak for themselves weve been watching alibaba go up consistently the sales there are coming through. I think where we were early is our brands, both calvin and tommy, got to china early. And being first movers, we had that advantage being known to that consumer in that market plays a big advantage for us and then being a desired brand, you go where the consumer is, and the consumer is shopping brick and mortar, but also obviously on ecommerce and were taking advantage calvin klein is on the front page of all these sites. Its having Phenomenal Growth and its fullpriced retail. Were not talking discounted retail were seeing fullpriced selling, every once in a while a big promotion will be across the alibaba platform that drives traffic. Single day was big. Exactly, jim. Can we put this in perspective . Lets say five years ago, what would be the mosaic . We would be talking about macys and jcpenney i want to be clear, those are key Department Stores. Still great and 58 of our sales is still here in north america. The difference is that only 20 of our business would have been overseas today its closer to 45 and profitability is over 50 overseas so we have that advantage as a u. S. Business with Strong International with a Strong International presence, and thats helping to drive our business but i have to take a step back and say our north american business, both our heritage business as you can see the numbers, is extraordinary. And you look at our calvin and tommy business in north america, were clearly taking market share. You hear a lot of people saying reducing our exposure to some Department Stores, but were not. Were getting fullpriced selling like macys, and were continuing to support them why did they say it was a very promotional environment because it was. And weve been able to be, i think we were called out by terry before and now jeff, the tommy business, which was exclusive at macys and the calvin business as being top performers in his portfolio. How is backtoschool off to a strong start in north america, in our own stores, weve seen the trend of business in our Retail Stores improve significantly in the last four weeks. Weaker dollar i think the consumer is spending so weve seen the tommy comps, which were flattish second quarter, up mid single digits. And calvin, which was minus two to being flat. So were seeing some acceleration macys talked about theyre seeing good backtoschool stuff for the season kohls also had positive numbers. So were big parts of that, and i think were taking advantage of it. One last question, youre now in a position where youre generating a lot of cash and its working s is it best to do an acquisition . Acquisitions happen when they happen i think what you will see from us is a continuation of us buying back and directly operating more and moreof our calvin and tommy businesses, using the cash to do that. Which has beenvery creative. Just look at china, as we took that all back over the years secondarily, were going to hook for another brand to put into the portfolio. Theres two giants squaring off againstm other, walmart and amazon impact for you i think theyre both great customers that we want to grow with my job is to create demand and with our brands. And the consumer wants our brands, and where they want our brands, we have to have our brands there its sure working chairman and ceo of pvh, its coming together again for this stock and company. Mad money is back after the break. Your brain is an amazing thing. But as you get older, it naturally begins to change, causing a lack of sharpness, or even trouble with recall. Thankfully, the breakthrough in prevagen helps your brain and actually improves memory. The secret is an ingredient originally discovered. In jellyfish. In clinical trials, prevagen has been shown to improve shortterm memory. Prevagen. The name to remember. What do you do, when you own a red hot stock and it gets hit with a piece of seemingly bad news the house of pain and its share price tumbles thats the question with a line technology, algn the company is best known as the maker of invisiline. A total necessity in the new vain selfie generation theyve given you 50 rally since i recommended it in march. Its been on fire because of what im calling this evening the insta imperative the need to have perfect teeth for your instagram postings. But last week, they hit a speed lump and another dental Equipment Company is buying Clear Correct, and that is a competitor line stock fell more than 5 on the news, based on worries their deep pockets and technology could represent a real competitive threat to the business of ivnisiline weve seen this happen periodically does the Clear Correct deal represent a serious challenge to aligns pure dominance or did this give you a rare buying opportunity in a high quality stock . For those of you who arent familiar, align has been a power house, because its products helps dentists build an image of your teeth without taking impressi impressions. Anyone who has had normal braces as a kid knows its an unpleasant experience. Going through puberty is bad enough without all that metallic in your mouth. These braces are seethrough so you dont look ridiculous theyre removable so you can floss normally theyre a heck of a lot more comfortable, and you spend a lot less time at the orthodontist. Plus, they have software that allows orthodontists to show you a selllat latsimulated demo of teeth will look like afterwards. About 10 Million People need braces every year. Half of them can use invisiline. Worldwide, though, clear braces only have about 10 market share, but theres a ton of room for expansion. I was way ahead of the pack, they got a tenyear start on the industry when it comes to manufacturing, customer relationships and patents to say nothing of Brand Recognition four years ago, they won a Patent Infringement lawsuit against Clear Correct, and as a result, align just isnt facing that much competition. This past february, they beat back another attempt by Clear Correct that could challenge three patents. But a handful of aligns u. S. Patents are set to expire. And theyll expire this year that has some people worry about a surge in competition at the low end of the clear braces market align, theyve had a high end, low end, it was all theirs but most of these patents were issued between 1999 and 2004 when they were in the process of figuring out how to make it a viable alternative to wire braces the thing is, it wasnt until 2009 when the Company Released invisiline 1 poib. 5 the patents that expirethis year, only their express product might be in danger of more competition. Thats a cheaper version of the system thats only used on teeth with minor issues. Which brings me to the acquisition of Clear Correct, which makes their own removable braces although generally at a lower price point. Strawman wants to break into the growing dental esthetics business, because most of the dental businesses are not growing. At the same time, theyre boosting stakes in temperature dental wings this is another area that touches on aligns business and the stock dropped like a stone this stock ive never seen have this kind of pullback. So does the selloff make sense should we be more worried . Most of aligns products are protected by patents and the patents theyre losing this year only represent 10 of the companys sales. Clear correct hasnt been much of a threat as an independent company. Theyve been around ten years and have a limited market share. Strauman built around selling implants to dentists to start cross selling Clear