Pal, 13 years old a swimmer that will take part in the 100 meter backstroke and 1. 5 million Tickets Remain unsold. Most times at the Olympic Games the host country gets the share of the tickets but because brazils interest in sports is so heavily centered around soccer its tough to get interest in some of the other events. As a result, 240,000 tickets are are going to be handed out to underprivileged school children. So were going to talk a lot about what the games mean for the world of sports and business and the brazilian economy undergoing tremendous economic and political upheaval. The Opening Ceremony tonight is usually the first of many spare no expense spectacles for the olympics. How different will tonight be for what we saw in london or beijing. Theyre going to do their best to put as much behind it. Four hours long. Fireworks, celebrities, history but theyre operating on a budget roughly one tenth of what london had when they staged their Opening Ceremony a big sense that theres so much of this money that could have gone to schools and hospitals and police and theres almost a sense of pride here tonight that the country is going to try to pose or put on a show and at the same time, recognize its responsibilities to its people that have obviously been through a lot. Well see you in a little bit and get a lot more this hour. Facebook changing its news feed formula to reduce clickbait. The new algorithm will punish publishers with exaggerated or misleading headlines designed to lure people into liclicking. It applies to text articles. It seems like a sensible decision but how much is art and how much is science . Its hard because the people that write the headlines are super clever in how they do it. Last night i was enjoying ufos over the st. Louis arch. Its better if you dont have to waste your time looking at crap. Google has done this in the past. Everybody is trying to do this to create a better experience for users. Totally hear you but what does it mean to certain publishers. Im thinking of buzzfeed but others are down the line in terms of the type of traffic some of them are trying to get. No, its more. Theres other publishers that youre not thinking of. You dont think of as much. Theres a lot more going on on facebook and it tends to stink up the news feed essentially. Buzzfeed is very clever. I dont think theyre trying to do clickbait necessarily. A list of cute dogs is not clickbait necessarily. It could be enjoyable. They have to figure out what people like to readr o dont and theres lots of ways of how quickly they stay on and go off it a all kind of ways to figure that out. Its not going to be done by hand and have a taste thing by a bunch of facebook editors. But in terms of revenue model are there certain news organizations or publishers, lets call them content creators that will be clearly the net losers . You know, years ago it would have been demand media, if you remember when demand got hit by when google did the clean up they did a couple of years ago and theres lots of them. It just depends on how facebook employs the algorithm and its the same as what happened in google. Some people are going to get caught up in it and are badly judged and will suffer from it. Why not eventually. A difficult technological challenge. The look and feel of the news feed is critically important to facebook. It has to look like an enjoyable place to be and fun place to be. Youll still see your squirrel videos. Dont worry about it. Or cat videos. Meanwhile, elsewhere, amazon unveiling the first in a planned fleet in an effort to control costs and expand the companys logistics operation. The boeing 767 is one of 40 jumbo jets amazon is leasing to supplement Services Already provided by upx, fedex and the u. S. Postal service. Its billed as a supplement but is this the first step in replacing those carriers . No, its a cost thing. This is the first one that they painted. They had a relationship with a bunch of private Cargo Services so this is the first one they put the smile on and Everything Else and its more of a Public Relations effort on behalf of amazon to talk about prime and how big its gotten and they need more and more as it becomes more and more popular. They need more and more transportation and cant rely on outside vendors. Seems basic to me. Is this about putting pressure in term of priegs on fedex and ups to give them better pricing. You would assume correctly. I would assume that too. As things get closer and closer. He sold nearly 1 million shares of the company this week valued at more than 755 million. Is there a newspaper that should be put on notice because of that kara . No, he doesnt sell a lot of the time. Its probably hes probably buying another rocket or Something Else that he wants to do. People periodically take money off the table and amazon has been doing great. Has Great Results with amazon. Web services and others and its a great time to take some profits i guess. Is this something that you look at is it a preprogrammed sale in terms of the day or does he say look at the price and say you know what, reasonable time to take some money off the table . Im sure hes on a preprogrammed thing. I dont know its a lot of stock. I dont know if this much stock is part of that. They may have added to it. Typically most of the people are on preprogram sales. He has to be careful not to sell too much obviously. The question is whether other investors watching this should say to themselves maybe this is a good time to take money off the table too. Maybe it is. He owns a lot of that company so its a small amount from jeff besos but still a lot of money to regular people i guess. 755 million is a lot to everybody ou there unless youre worth 67 billion. Yahoo s head of Public Relations is stepping down today. What can you tell us about this. Shes stepping down. She has been a very loyal lieutenant of Marissa Mayer and things are changing. She has moved on to another start up in new york and its just a sign of the changing of the guard as this deal moves forward. And youll see this as verizon and aol start to take over this company. Eventually. Not yet but when the deal is over. Perhaps of course the largest question, where does marissa end up do you think . Where ever she wants. Can she be negotiating wall street continuing to run the company . How does that work . I dont know. I think she can. Shell probably get a lot of offers. Very smart woman. Obviously was not a big success as ceo of yahoo but that doesnt really matter. She has a lot of experience. She has gotten a lot of experience here. She can go to a vc firm. She can run another company. She is also very wealthy and making a lot of money here to invest. She has been an active angel investor. She can do whatever she wants i think on some level. We often talk about yahoo and twitter in tandem, two companies that have been troubled in recent months. You have yahoo s pr team shuffling as you reported but then you also have twitter seeing a brain drain in pr. You reported that jim is leaving to go to sofi. Twitter is still a public company. How do they rebuild that team . Thats a good question. Jim has a terrific pr person. They had issues with their most recent pr person they hired. The woman taking over, she came from american express. An excellent pr person. Im sure she will be able to bring in people. She was running marketing but she also has a pr background and these things happen with companies and pr is one of the areas that tends to get ignored but is critically important to many, Many Companies and sort of dismissed pr, but its awfully important right now for Companies Like twitter, the Public Perception of it and a really great pr person is critical to that. Theyll hire more people and theyll figure it out or they wont. Theyll get bad pr and well see what happens from there. Often times more important to play defense than offense in those situations. Yeah. Great weekend to you. We love you joining us today. Thanks a lot. A quick check on the markets. The dow is on track to finish the week. A fresh 2016 high. The s p 500 hitting a record high. Very close to the all time closing high. The major averages right now trading at were looking at the dow up about 154 points. The s p 500 up 16. 5 points. All of that after that positive jobs news came out at 8 30 this morning. Check out shares of apple because they plan to offer rewards of 200,000 to researchers and hackers that find critical security bugs in its products. Shares of apple up 1 year to date. Thats new for them to do that thing. Carl sits down with wppceo to get his take on the festivities and then the ceo of Digital Health data tracker joins the show. He is helping fight the zika virus in miami and writing in on the selection and sets the record straight over reports that the companies are boosting Sales Numbers. Thats a first on cnbc interview coming up later this hour. Theres a lot of places you never want to see 7. 95. [ beep ] but youll be glad to see it here. Fidelity where smarter investors will always be. If only the signs were as obvious when you trade. Fidelitys active trader pro can help you find smarter entry and exit points and can help protect your potential profits. Fidelity where smarter investors will always be. But the best place to start is in the forest. Kubo i spy something beginning with. S beetle snow. Kubo no. Beetle snow covered trees. Monkey nothing to do with snow. Narrator head outside to discover incredible animals and beautiful plants that come together to create an unforgettable adventure. Kubo wow narrator so grab your loved ones monkey dont even. Narrator and explore a world of possibilities. Kubo come on, this way. Narrator visit discovertheforest. Org to find the closest forest or park to you. Big number but they revised up may and june. Three month average now 150,000. Unemployment remains unchanged. 400,000 people came back into the work force and most of them found jobs. Wages up reasonably healthy. 2. 6 year over year. Thats the same as we had in the past. Interest wrg the jobs are. Leisure surging by 45 athousand. Manufacturing construction combining for 23 and temper help a potential sign up by 17. You cant see right there but retail also up good. Dear fed wake up and smell the job growth. A chance of a fed rate hike did rise for september. The chance is now 37 but thats up 10 for the morning and it goes along with a 10 basis point rise. Strong job growth makes a rate hike possible in september but you have the bank of england about to embark on stimulus and europe and japan is still negative and the market is not the most probable outcome. I think fed is the september is the month where the fed tells us theyre going to hike again. The good news can sometimes be bad news. What do you think . Good news was good news this time. So far. We now had two months of out performing expectations. Do economists expect that thats the stretch were going to keep seeing or theres always the chance for a mayhilike month t surprise people. Economists are into this conception of regression to the mean and they dont think that average job growth is anywhere near this 250 for this particular economy. If you look at the past year of job growth what youll see is you had a couple of soft months. May was soft. April was kind of on the weaker side and they see these last two months more as a bounce back. They do believe that over the next couple of months youll have a reversion back to the 125 to 150 level. Thank you for that. Coming up when they return, he is going to join us. The executive is going to join carl down ahead of the olympics next. Were drowning in information. Where, in all of this, is the stuff that matters . The stakes are so high, your finances, your future. How do you solve this . You dont. You partner with a firm that advises governments and the fortune 500, and, can deliver insight person to person, on what matters to you. Morgan stanley. Approaching medicare eligibility . You may think you can put off checking out your Medicare Options until youre sixtyfive, but now is a good time to get the ball rolling. Keep in mind, medicare only covers about eighty percent of part b medical costs. The rest is up to you. Thats where aarp Medicare Supplement insurance plans insured by Unitedhealthcare Insurance Company come in. Like all standardized Medicare Supplement insurance plans, they could help pay some of what medicare doesnt, saving you in outofpocket medical costs. Youve learned that taking informed steps along the way really makes a difference later. Thats what it means to go long™. Call now and request this free decision guide. Its full of information on medicare and the range of aarp Medicare Supplement plans to choose from based on your needs and budget. All plans like these let you choose any doctor or hospital that accepts medicare patients, and there are no network restrictions. Unitedhealthcare Insurance Company has over thirty Years Experience and the commitment to roll along with you, keeping you on course. So call now and discover how an aarp Medicare Supplement plan could go long™ for you. These are the only Medicare Supplement insurance plans endorsed by aarp, an Organization Serving the needs of people 50 and over for generations. Plus, nine out of ten plan members surveyed say they would recommend their plan to a friend. Remember, medicare doesnt cover everything. The rest is up to you. Call now, request your free decision guide and start gathering the information you need to help you keep rolling with confidence. Go long™. Welcome back to squawk alley live from rio as we get set for the Opening Ceremony tonight. Advertising of course a huge part of the olympics in rio. Joining us this morning the ceo of wpp joins me here. Good morning. Magnificent. Its a gorgeous day. Fantastic, yes. Talk to me about how you see the interest in the games shaping up ahead of tonight. Pretty good actually. Obviously the media, we all blame the media. We have to live with you. Just to keep you sane but the media of course are focused on the negatives and thats always the case as you move up. Once the sport starts, i think the criticism will evaporate and visually this will be a stunning olympics. We have the president and a number of the broadcasters were there. Youre own network and others and theyre aall very, very excited about how it will look on television with the backdrop of rio and others that are like it so this is very special. Ive talked to people that have seen the rehearsals that say its spectacular. So carnival will come again to brazil tonight. The economy is much different than it was when they got the bid. Its like buying a house and quickly losing your job. Can they do this . Can it be a poor mans olympics and still look good. Thats a little bit of an american view of the world. Theres other points infrastructure and investment is needed in brazil and the u. K. And the u. S. Let alone brazil and this accelerates that Infrastructure Investment and drags them forward. So for example i was talking to a number of people here in rio. 6,500 people here in brazil and a lot in rio and they made a very interesting point that a lot feel like some of this Infrastructure Investment is there and theyre not allowed to use it during the games. Only ticketed people but its some of the infrastructure and theres a lot more to be done. The brazilian economy i think will take 2 to 3 years to recover. Interesting we had a panel yesterday the head of cocacola and visa and the investment and its for example, eduardo from visa. And if demand is tickled up a bit youll have quite a surge. Cocacola was quite bullish. I think were probably in for a two to three year wait. Usually after an event like the olympics theres a slight relaxation and deflation and we saw that in spain for example in the early 90s. But longer term with 200 Million People as the strongest economy our biggest market. Followed by argentina or mexico or london and peru. Certainly the stock market and reflected more optimism. No dou that. Brazilian entrepreneurs have been selling businesses. One of the things that surprised me is as its weakened and we have seen a flight of capital to places like miami and Real Estate Investment the brazilian sbr entrepreneurs weakened their resolve a little bit and we stepped in and took control of it we invested in two or three Public Relations and Marketing Companies and probably what were doing. One last question on the u. S. Election, prior to the last round of polling, how can trump be spending so little and be so close which raised questions about the effectiveness of political acts. Can i go out on a limb . The result will show that he should have spent more. Are you calling the race . Well, as joe knows, i called the race since two years ago and last time i won my dinner with him. So we doubled up. So i got two dinners on this. I think that hilary will win but by the way, i dont think that should make people that are concerned about trump and some of the things that he says which i would say we all are, we shouldnt ignore the reasons why he is getting popularity and its the same thing down here in brazil with the populous move ms here. You see it in other parts of the world and spain and italy with the five stars movement. You see it in the u. K. , you have to examine the reasons. The Monetary Policy taking interest will not work on its own. What has to happen is we have to have some Infrastructure Investment. Not necessarily Olympic Games but if youre trying to position a country, the olympics, the world cup and formula one, i have to say that. Those are the three global events and the inves