Category 3 storm packing winds up to 120 miles an hour triggering mass flooding. Margaret brennan is live in daytona beach. Reporter this storm is off the coast of daytona. Conditions have definitely worsened. One of the biggest focuses is storm surmg. Weve been seeing these waves rip up from the ocean, up over the promenade, and they ear coming into the backyard of this hotel. There is actually a tennis court that was here just a short while ago. It is completely submerged like a pool. Theres garbage can submerged in it as well. Surprisingly, the volleyball net is still sort of hanging in there. But in general, president obama making a statement just a short while ago saying that storm surge is a top concern. Weve got about 4 feet in terms of storm surge coming in here. It feels like and looks like its higher in part because we have the high tide coming in here at 12 45. The biggest concern is jacksonville, florida, about an hour and a half north of here, and up the georgia coast in terms of the biggest impacts from storm surge. But overall weve got about 720,000, just under 720,000 Power Outages now reported in the state of florida. Thats more than 100,000 more than i told you about an hour ago. Some of the power is being restored in southern florida, miamidade, broward county, and palm beach, but here as these conditions worsen i would expect to see those numbers continue to tick up. Isle also just note with the conditions as bad as they are outside, we are standing inside a hotel room. We are on the fourth floor. Even so, just to give you an idea of how strong these winds and this sideways rain is, we have parts of our hotel room here on the fourth floor that are completely flooded out in the carpet. Back to you. Morgan brennan in daytona. Join us on the phone, major jack seiler, former fema administrator david paulson, a Senior Adviser to the build strong coalition. Appreciate you joining us on an important and busy day. Mr. Mayor, weve talked to some farther south who argue that luckily south florida and the keys were spared, but whats it like where you are and what are your expectations for daytona and georgia and the carolinas . First of all, thanks for having me on. My expectations for them are not as optimistic as for us. We were fortunate in our part of the state of florida. The storm stayed east and moved a little north of us. We obviously had some Power Outages, some downed power lines, but we really just felt the brunt of sustained tropical winds and or Tropical Storm winds and a lot of water. This combination of high tide, this upcoming high tide and storm surge, im feeling for the people in north florida. We just sent ten firefighters north to assist upstate. David, based on your experience where we are in this storm, youve seen it unfold, its sort of marching parallel to the east coast up toward the carolinas and georgia, what would be your main message right now . I think the main message has to be to listen to local Emergency Managers. The mayor did a great job in ft. Lauderdale keeping people informed. I see that all the way up the coast. Right now if youre in evacuation zones, particularly jacksonville, daytona, areas in jacksonville if you have not sought safe shelter, now is the time to do that and do it quickly. Once the winds start coming in, you need to hunker down and stay in place. We have more injuries, more fatalities after a storm in the aftermath than we generally do during the storm. And if people just listened to the local Emergency Managers theyre going to be good. I think what we really need to step back and look at, after the storm is gone, after we do the aftermath is where are we spending our money. You know, were spending billions of billions of dollars afterthe storm but with very little up front. Were not doing the predisaster mitigation, you know. Groups like build strong and others need to sit down with whoever the next president is going to be and step back and look at clearly where were putting our dollars and where it will be the most effective. So right now were going to deal with this hurricane and keep people safe and clean up the aftermath, but early next year we need to really stop and take a deep breath and how are we dealing with these things. Mayor seiler, give us your take on how communication went this time around, how well were you able to communicate through traditional means, through technology, maybe social media with the populace and get your message across on how to keep safe . And how is that communication going to go in the aftermath as you start to tell people when its safe to come back and Dangerous Things to watch out for . Great point. Ive been in this business 23 years, been in office since the early 90s. I started after hurricane andrew versus today is night and day. Back then it was basically radio or television and that was it. Now, as you just heard, our Emergency Management teams are so well coordinated and so connected, we were using facebook, twitter, webpage, regular media, television, radio. It was an incredible coordination. It might have been the finest effort ive seen in my 23 years in Public Office in terms of educating and informing the public, getting them to follow direction, getting them the appropriate information so they would make an informed decision, you know, stay off of barrier island, evacuate a vulnerable area. The other thing for us, briefly, is our marine industry is massive in ft. Lauderdale. Were the largest boat show in the world coming up next month. We had to move a lot of boats around, a lot of Marine Assets around. The cooperation and coordination was fantastic. And, again, i think its what you touched on. Its now social media. Early this morning i was on twitter and facebook telling people its okay to come back to the barrier island, the beach is open. That has changed Emergency Management and Emergency Management response. David, thats absolutely true. Social media makes everything more efficient. But it also politicizes things. I mean, its amazing to listen to people say that warnings about evacuations are somehow politically motivated from people who have agendas on climate change. What do you make of that . Well, i disagree with that because i havent seen the politics on this. What i have seen is the local elected officials willing to make the tough call, call for evacuations. What we saw in katrina where the local officials did not make that call, they did not want to call far evacuation until it was too late. We ended up with 15,000 people in the superdome, 1,800 fatalities that should not have happened. What i saw today, ive got to echo the mayor, a great amount of coordination. I saw people making the right calls. You know, theres going to be, you know, second guessing at the end of the day because we didnt have a lot of damage in south flori florida, but the governor, you know, said the right thing. He said this storm can cause severe bodily harm if youre in an evacuation zone and dont go. You need to go to safe shelter somewhere. So people might not like that, but all the way up the state i saw our elected officials, Emergency Managers willing to make those tough calls that they have to do. And taking the politics out of it. Yeah. Its part of the game, being secondguessed when the model is not exactly correct. Jack seiler, david paulson, thank you, gentlemen. Appreciate it very much. Thank you. Enjoy your weekend. You too. Lets check in on the markets right now. We are trading lower. The dow is down about 35 points at this hour. S p 500s down about 0. 3, and the nasdaq down less than a quarter of 1 . Industrials are the biggest losers in the session. Utx, united technologies, taking the most points off the dow. This is all after todays important jobs report, the Labor Department reporting 156,000 jobs were added in september, the Unemployment Rate ticked back up to 5 . That is actually its highest level since april. But there were some signs of improvement in wages and the Labor Force Participation rate. Also, check out shares of camping world on the move. The Company Making its public debut here at the big board today. And shares are higher by a little more than 4 . Were also still watching the price of oil, still above that 50 a barrel mark for wti. Strong week, brent up more than 7 this week, carl. Energy stocks are outperforming and so are financials. When we come back, coverage of Hurricane Matthew continues. Well talk to the mayor of charleston in a few moments. And ali rowghan sixth here to talk about Everything Possible from a twitter sale to the state of the tech ipo pipeline. Thes a lot oflaces you n [ beep ] but youll be glad to s it here. Delity wherarter investors will always be. If oy the signs were as obvious wheyou trade. Fidelitys active trader pro can help you fd smarter try and exit points and can help ptect your potenti profits. Fidelity whersmarter investors will always be [alarm clock beeping] look out hoy. The highly advanced audi a4. Aint got timto make no apologies. Welcome back to squawk alley. Lets get to 1 market where jim cramer has a special guest. Hello again, jim. I have Brian Moynihan who runs bank of america. I have watched your bank evolve from the company that was pretty much like all the banks to one that has understands a mobile strategy and understands who their customers really are. I want to talk about how maybe this is the time where some banks breakaway from other banks because of technological advantages. This is the time. But before i do that, look how beautiful it is out there. I want to give a shoutout to our teammates in florida, going through a tough time. Doing our best to protect them. Think about it. We have been after, you know, online banking, mobile banking for decades now. Atm usage and everything. Its a chance to really have that intimate, alwayson relationship with your client that was not available through bricks and mortar. You had to wait until somebody walked in or called you. Now you can be talking to them all the time in a great context or conversing with them and that allows you to do things weve never been allowed to do. Its also important to be empirical about it. The numbers of growth you have from your mobile, which many of the outside people and consultants i deal with say is superior, are pretty breath taking in terms of how many use it . About 21. 5 million. Interest, in the third quarter, we grew by 1. 1 million, which is one of the highest nominal growth rates in the new mobile users weve had going back a long time. Even though its pretty mature, we have 31 million Checking Accounts, 21. 5 million mobile users, so we still grew by 1. 1 million in the quarter. Is there take from others or those just beginning to bank . We built a Business Model that appeals to millennials and people our age and beyond. And so we have a 101yearold person who signed up for mobile banking and probably got a 14yearold kid today doing it. The neat thing is that device that was drove a truck through the idea that i can use it easily as opposed to its a computer and i have to buy a computer and all that, its been great. So that usage would always score a little younger but its pretty uniform now. Obviously involved with the stock price for a second, im thinking all banks were taught all banks tread together, trade on net interest margin. Theyll all earn x. Can this actually move the needle . Are you able to be able to take share enough that your earnings are going to surprise based on tech . Theres a couple things. In the last six, seven years we doubled the amount of checking deposits we have, which are interest free. And, you know, banks and thats what drives the earnings. How weve been able to do that is great capabilities and mobiles and other things. Weve had the same number of customers and twice as many deposits. If the fed raises rates well make a lot more money, but by using mobile and doing the transactions, weve driven the cost structure down, basically in half. Were out in san francisco. We know wells fargo, a bank we have tremendous respect for on the show and ive interviewed john stumpf many times, also tried to grow customers but perhaps got too aggressive. Youre trying to grow customers and get accounts in a different way. Would you be able to spot some of things wems was doing or is that individual bankers and doesnt matter and these banks are are so big you couldnt even with your handheld and your Technology Spot the things that apparently plagued them . Many years ago, all the things that had gone on in the crisis and all the thought process, we said, we have to drive responsible growth, three basic elements. Got to grow, no excuses, and its got to be sustainable. We built all our methodologies of interface with the clients, deep relationships around four Core Products in the consumer area and we test that. Thats how we run the business. Out of that weve been able to drive mobile usage from basically the last 5 million to 7 million when i became ceo, its now 21 million because instead of trying to sell additional account we drive through the penetration and the directness and core account. Thats what we tell our team to do. Get the basic Checking Account and do it well. The Bank Industry seemed to get in the way from the idea of being on the front pages for their negatives and more for just playing part of the rebirth of the economy. Bit of a setback, wells, or just individual situation and really pertinent just to wells . You think about our company, think about after countrywide, i got my share of time out there. It is important for the brand of our industry to keep making progress and show people that we play this core role, which is help the economy grow, help develop communities, help companies build, help people employ people, help consumers save, better money hakts, to use how to use your money well. Thats what we have to do. Any noise around the industry sets us back from that. Any advice for Deutsche Bank . You had the best Legal Counsel of anyone. I knew your general counsel well. Advice for the Justice Department . If you think about the american banks, because of the impatience of investors like you, we are forced to get the capital up very early. My advice to everybody is get to the place you have to go because then they could ask you about how youll get there. Does it matter if Merrill Lynch and the fees posted . What does it mean for the average customer . This is the fiduciary standard by the department of labor. We believe the idea of saying well do whats in your best interest is not new. So we took the approach that in the retirement accounts, you can manage money or make your own Investment Decisions but were not going to get into a debate about what was in your best interest. It feeds into the broader method, which is the mass transformation going on Wealth Management business to advice and then the product come out of that as opposed to product sell. Got it. Very important. These are very big distinctions. Carl, back to you. Thats bank of america ceo Brian Moynihan on the changing face of the banking landscape. Jim, our thanks to you. Great week of coverage out of 1 market this week. Dont miss the rest of jims interview with moynihan tonight, mad money, 6 00 p. M. Eastern time. Still to come on squawk alley, the future of twitter. Big open question. Well talk to the companys former c. O. O. About it. Hes joining squawk alley next with the dow down 25 points. If we dont solve our debt problem 19 trillion and growing moy for ograms like educationill shrink. Just 8 years, interest on the debt will bour third rgt federal progm. Bad news for small busesse the good news . Theres ill time for a soluti. Ask thcandidatesor a plan to secure our future. We drowning in information. Where, in all of this, is the stuff that matters . Thstakes are so high, your finances, your future. How do you sol this . You dont. You partner with a firthat advises governments and the fortune 500, and, can deliver insight person to person, on what matters to you. Morgan stanley. The tech ipo pipeline heating up after a rough start to the year. What should we expect for the remainder of 2016 . Former c. O. O. Of Twitter Joins us. Great to have you back at post 9. Thank you. Seems like weve gone from drought to feast in a couple of weeks with some of the cloud ipos. Is that an indication of where were headed in the near term . I hope so. I think there are a lot of great private companies that are refining Business Models and growing. You think of Companies Like air b b and uber, snapchat in the news. Outside of cloud also in consumer, i think well see some exciting companies, you know, kind of approaching the Public Markets in the next year. The question is why now, right . For so long the conversation was theres no rush, cash burn rates are manageable, stay out of this mess we call the Public Markets. Is the thinking different now . I dont think so. Each case is probably different. I dont think companies are looking across and trying to measure what each one is doing when it comes to an ipo. I think that has a lot to do with the factors inside the company, their need for capital, et cetera. So im hopeful that were going to see, you know, with twillio having such a great debut, im hopeful well see more. I think john has one from san francisco. I do. Thanks. Hi, ali. Hello, jon. Given what we saw with twillio and just keeping ongoing, how much is this an enterprise cycle driven by cloud and maybe not as hospitable or at least we cant tell how hospitable sst it is to consumer technologies . I think it depends on the companies. You know, i think of a company as interesting as snapchat, where to lis