Not a big move. The dac and the cac are all lower. Not a big drop there as well. Our road map starts with housing. Lows beating expectations and Toll Brothers ceo saying the recovery is real and it is only just beginning. Very positive comments there. And maybe some cracks in the consumers armor. Sales falling short at target. Teen retailer American Eagle also under pressure. Speaking of pressure, hold on to your staplers. Two who took my stapler . Staples is falling premarket on weakness mostly because of international sales. And google, iu, the football fan. A new report says, get this, a real story, google may want to get its hands on the nfls most faithful followers by bidding on a tv package from directv. Stealing it from directv. Eric grugman who runs the nfl on that part i dont know if theyre crazy about that but they can get some revenue. Not what they want. And i they need to make a big splash, google, if they want to expand other video offers. Ever run an nfl video on tv. I just worked with the Nfl Enterprises group. Just guys. Thats the Toughest Group in terms of copyrights. They protect their brand. We must protect this brand. They have the most protection as anybody and the most viewers in the world. They dont they have strength because they can run through replays. I know. 610 eagles this year isnt going to help much. Thats not a good way to launch the show, is it . No, not at all. My chargers are 016 rchltsz Home Improvement retailer lowes beating estimates on the top and bottom line. Raising their yearly forecast again. Also, Toll Brothers, the countrys biggest luxury homebuilder reporting a 24 rise in quarterly revenue. Customers continue to buy homes at higher prices despite rising mortgage rates. We talk about this on the 3 00 p. M. Show. I dont want to be that aggressive. Ive got t to tell you, brian. On toll. Mortgage application is down. Nationally, refi is down. I think this Housing Market has cooled. But dont take it from me. Take it from the usa today which has the finest story, Housing Markets getting less crazy for buyers. Everyone must read this because this says that the rates have cooled and affordability is not so hot. Excellent piece telling the truth. Im not sure. I dont want to say that homebuilders are disassembling but way too bull ush now for months. Its the greatest. They think that weve got weve got to wake up and smell the coffee. Im not talking about Green Mountain. Im literally saying theyre cooled. Theres a lot of markets that are cool. Herb is not awake. 4r sleeping in san diego, slumbering in his velvet a jam mass. We talked about that yesterday. And Toll Brothers, doing the urban stuff in new york. High in condominiums. Do you view them as any kind of a read or metric on housing or are they literally by themselves . In the end, everyone has well, no, people buy houses for cash if theyre very wealthy. People do that. But in the end youve got to go through a mortgage process. In the end, affordability. In the end there is a belief now that i can wait. There was a kind of feeling, ive got to move. Now i can wait. Not as many bidders. Not many people buying over the price. Its cooling. Its cooling down. Thats not bad. I have literally walked the plank, like johnny depp, and ive gone out and said, i dont believe, its my opinion, i dont believe these rates will kill housing. They may hurt prices a little bit but i still think people are smart enough to realize 4 1 2 is a pretty darn good rate. What did you pay for your first home, 15 . 10 . 8. 75 . I refinanced that literally four times. Every time its been great. I am now down to 3. 58 . I feel terrific about it. I will say im talking about a temporary cooling because in the end, rents are still no bargain for americans. You still want to have equity in your home. This weight, do i lock in the rate, is the bank maybe a little relu relucta relucta reluctant, wait. This is the chattering im hearing. Which means the Fourth Quarter should be back. Do we care about lows . Oh, my god, do we care about lows . They will be smoking it. They nailed the gap between lowes. 180 between home depot. I like home depot very much but the guys who run home depot, great quarter. Lowes has got game, my friend. Theyve got game here. What you referred to was home depot samestore sales were still above lows. The gap between the two was the smallest since the Third Quarter 2010. Ive got to tell you, i think lowes im going to say this. Mr. Blake, dont take this wrong. Lowes is taking share. By the way, the client business is good for lowes but lowes is taking share. I dont mean any disrespect because i think home depot is the greatest. You know, that was a great quarter for lowes. I do believe you called home depot best of breed. It is best of breed. You know what, sometimes in this particular instance, lowes is becoming a real challenger. Do not recognize that is to be short sighted and not doing the homewo homework. Fair enough. I will say this. Increase was a nickel, less than increase last quarter. That means mr. All right. Going the right way. The industry is great, how about that . Once you buy your home and the home is going up in value, buying basic clothes. Gets more share. Lowes gets more share. Stealing share from each other. Menards, right . Could be taking share from each other. Hardware, ace may not has not been the place for some time. Discount retailer target reporting a quarterly profit. Two cents above estimate. Revenue was shy of consensus. The retailer expects low year earnings thanks to cautious consumer spending. Now, yesterday, yesterday everything was great. Retailers were soaring. Every retailer was up. Urban outfitters crushed it. Everybody is sorting out today. The consumer is dead. Well, welcome to the stock market. Lets not be that bipolar. I do believe that target is like walmart and macys. Macys said back to school is good. Now, jcpenney, the embattled mike ullman, i know you have the jcpenney hour in fr 2 00 to 3 00, they say back is school is good. This is a market where execution is everything. Urban outfitters had an amazing quarter, amazing quarter. Case by case. And Courtney Reagan had a great piece on who is doing it right, who is winning in the market, companies are innovating and bringing out original products, controlling their inventory better. Hey, listen. God forbid, maybe target is just not executing as well as them. Given about 90 of the products are probably the same as home depot, shopco is where i go in the midwest . May not be as good as they used to be. Meyer . Customer management, one of the things that mr. Hanes cited was on the Urban Outfitters call, tremendous. Mark behind the scene, people are doing better Customer Relations management. Thats what dominos attributed to its strength. Dominos is up huge. The tweets. They did get back to me. You called them out on national television. Ce oero sales was luke warm. 68. Bigger than you. We came back and forth. Did a little battling talking and urban and Customer Relations. Hes watching. Hes watching squawk on the street. I dont think he is. You called him out. He hurt my feelings yesterday. Just like i hurt carl icahns feelings when i said he wasnt as good looking as ackman. I dont know. I mean, feelings. Nothing more than . Yeah. Nothing more than feelings. Carl icahn has feelings . Staples down sharply in premarket trading after reporting weaker than expected Quarterly Results thanks to weak sales overseas. Prompted the retailer to cut the outlook for the year. Company is tying the weakness to closer to 49 of european stores. Its going to close european stores. Weakness overseas. Staples, again, are they symbolic of a bigger economy or literally is staples just by itself, they are what they are and we know that Small Business growth has been slack and they gain from Small Business growth. Well, they are who we said they are. Hiring picks up small firms in usa today. Im going to criticize usa today. What i can say is that the Small Business which, of course, generates the most of the jobs, is obviously if you look at staples, a Small Business play, not generating a lot of jobs. If youre jackson hole and youre one of these fed heads and shop at staples and looking at macys and looking at walmart and reading target. Urban outfitters says things are good so therefore things are good. Kors says things are good so things are good. Not tap but michael kors. Really expensive. I dont know if you check that out. Talking about the brewers . No, retailer, mike cellchael ko i like tap. I think its good. I have not looked at the brewers in a while. Boston beer. Now, i have a kraft beer, i had brooklyn beer on mad money. The kraft beer craze is not stopping. Even though it all tastes like cereal to me. There were 800 20 years ago. I have a buddy that cuts my hair and hes involved in kraft beer. I have a brewery open up in queens. I have a brewery in flushing. Lets recap the a block. Lows, okay, you like them. Getting better. Did a good job. Target, maybe not executing as well as you hoped. Im not crazy about that quarter. Staples has its own issue. We talked about dennis green. Yes. Of course. They didnt make the playoffs . Practice. Up next, google ceo larry page reportedly had a very interesting meeting this week. Twhaun could significantly change the way you watch your favorite football team. Also ahead, as we await the fed minutes, 2 00 p. M. Eastern time today, and get ready for jackson hole, former governor randy kroszner, well get his take. Another look at the futures as we head to the break. Slight drop at the open. Again, volume is light. A lot of individual stock stories out there, folks. Just because its summer, dont tune out. More squawk on the street live from post nine when the nyc returns. Coming in hot. Make it happen with the allnew fidelity active trader pro. Its one more innovative reason serious investors are choosing fidelity. Get 200 free trades when you start using active trader pro today. Get this, sports fans. Google reportedly ready to perhaps buy its way into the tv world. All things, the wall street journal reporting that google ceo larry page along with the continent at youtube met with executives from the nfl led by commissioner Roger Goodell and sunday ticket package was among the tok tpics of discussion. They are meeting with multiple Silicon Valley companies. Out of market games end at the end of 2014. So next season. Jim, do you believe that google will actually make a push to get nfl sunday ticket . The nfl is do you care if they do . Do i ever. I have the package myself. The nfl is most powerful brand in sports. Maybe the most powerful brand in the world. Many more viewers for nfl for an nfl season than all the other league leagu leagues games combined, nba, baseball. This is huge for google. They can write the check. This would like youtube lets say they do it. Pay a few billion. Petty cash for them. I could get rid of directv tomorrow. All of a sudden youve got Smart Television wheres youve got youtube built into smart tvs. Roku internet applications. All of a sudden, picture that, i can watch my chargers through youtube on tv. This would be remarkable. Right now i watch nfl. Com, watch the red zone. The Cable Company is not outbid larry page. I dont know. If hes a big nfl fan, literally remember, buying the washington post. This cac panlg really put directv on the map. This is the story to follow. We need to have the nfl on the show. We need them to call in right now. This is remarkable if they would be willing to do this because it would undercut everybody. Making the call. There you go. It would be huge. Is this the beginning of when google will charge . Youve got to charge for that product to monetize it. Now youre getting into a different discussion because i was saying i believe at one point facebook will begin to charge, right . Maybe google now might not be so crazy. Google will start to charge for Certain Applications . People will pay for it. Know that they will pay for football. We know that because the nfl has unbelievable statistics about ho whaches, how many people watch. Women watch. More women watch than men watch the super bowl. This is a remarkable moment. Google moves in. This is going to change our perception of google. I would buy google up to 1,000 if it paid anything reasonable. This f. They get the nfl oh. This i would pay 100 bucks a year for mlbtv to watch them and pujols worst contract in history in sports. I have cable and i also have the sunday package because i have now you would pay youtube . Its a closed channel. How would they manage that though . If youre google, how do you pay . You have to log in. Put in a unique code. I think they could figure it out. This would be the biggest game changer. This article, all things my hats off to them. I got it. Make the password make the password 1234. Super secure. I like that. You can also use your birthday which ive been spreading to everybody. Thanks a lot. Im a human tree. Need guidance in this market . Jim is here for you. Weve got the mad dash coming up next. Again, as we go to break, lets look at stock futures. Implied open. Slightly down. Nothing to get out of your car and run around on in screaming panic about. Its not the end of the world. We are indicated down. Just a couple of points. A lot of big individual stories out there. More nfl, if youre out there listening, call in. We want to talk about it. 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A lot of guys are doing this because apple moved the price target, icahn. Topeka Capital Market still up there with 1001 price target. Gimmicky, by the way. Thats basically a double from here. I dont know byron white is a good guy. Maybe call in the morning. Argus doesnt get a lot but big call on herbalife. Are you listening . They are raising their price target. Now, this thing has become an unbelievable battleground, as always. As always. This is the situation. Remember hitchcock would have these things. This is the maltese falcon. Who cares about the falcon . I do think, by the way, that this is this is antiackman again. Ackman comes out. He uses a different metric. Hes using Justice Department. Yeah. Federal investigation per share. And hes saying thats about to go up. Hes waving his federal investigation per share mobile and did you read ackmans letter that he came out . He basically cited unfortunately top distributor. Looks like he killed himself. Ackman cited that. Citing things that are not normally cited when you criticize a company. Cash flow. Hes talking about the model, about some of the people leaving. Recent toplevel guys leaving the company. Meantime, we have new buyers of it. He may be lowering his price target from zero to minus ten. Its one of those things. Minus ten number now. Look at that number. Up 101 year to date. You think at the end of the year when ackman lowered the boom. We have Green Mountain coffee boom lower. The shorts, great article in the wall street today about how the shorts are taking it on the chin. I wandonder if icahn cares abou the investigations. Argus raising target to 80. Thats a 23 gain. Must not have read ackmans letter. Ackman says r sazero. Quite the disparity. Obviously ackman, theres just lots of ackman is a confident fella. If he says there are a lot of investigations coming, i wouldnt tell him. Hes probably got some wedge. Can we throw up dicks . Citi says use the weakness in dicks recently as a buying opportunity. Do you agree . I went over the comps yesterday. Thats what they were talking about. Its business mall because, well, they made it dismal. Stat really did not tell a good story. They did say that underarmour is selling well. Dont do that. The stocks say a lot. Quality company. If you read the comps, you dont want to buy it. Citi is out buying the name. Its not helping the name. Down right now. When a Conference Call is like, look, things are not going well for our company. You have to have a leap of faith. This is not like the petsmart call this morning which i think is good. Its an expensive stock without a cattle. Dog food good. Sporting goods bad. Is that fair . Is that a fairway of characterize the mad dash . Kors good, coach bad . Similar companies doing very differently. Case by case. Tiffany looks like its good. Fossil looks like