Straight weeks for all the stat keepers back at hq. Crude oil plummeting on opecs decision to stand pat on output quotas. Oil stocks taking a hit on that news. We saw a low of 67 on wti. Brent well alove that back to 73. You can see airlines, the reverse story. Very positive moves there given thats one of their key cost inputs. It is coming down. Our road map starts with black friday. Stores and online. Well have live reports from across the country this morning with retails winners and losers. Is this a new era for Energy Prices . Oil plunges as opec fails to agree on production cuts. What it means for fuel prices in the markets and u. S. Shale producers. And a live interview with target ceo Brian Cornell. Well talk about his turnaround plan for the retailer, that data breach which has wideranging consequences and promotions planned for this Holiday Season. Bargain hunters out in force this morning but shoppers hit the stores on thanksgiving evening. Courtney reagan is in dayton, ohio, where she has been checking out the action. All this shopping madness started yesterday for some folks overnight. For some folks in the afternoon. We talked to zo tucker a little bit ago. This isnt her first mall of the day. She went to the outlets before here. There was no parking at all. It was a lot of people like, i got there concerned 1 00. It closed at 2 00. It was all the late people trying to flood into the stores and get the best deals. Its the deals and those Cash Incentives that are keeping shoppers shopping throughout both yesterday and today. Zoe waiting in line here at h m which is giving away 300 to one lucky shopper. I went to a local walmart and target, the same two stores i hit up last year. There were many more people in both stores. Lots of full carts. I lost track counting carts because i couldnt make my way to the front of the line. I lost track around 200 carts. Walmart was more crowded than the target. At least the one i went to. The Worlds Largest retailer saying 22 million shoppers hit up its stores and the second best day online. Target saying its online sales up 40 . That marks its best day ever. If you look at the grand scope online, ibm. Thanksgiving day sales up 14. 3 . What is interesting is that the average order size was down just under 2 . So perhaps that means shoppers are shopping, but they are being more savvy with promotions and making sure they are getting the good deals. Back to you. Busy day. Thank you for that. Oil prices sitting at a 4 1 2 year low. Gasoline prices set to follow. Huge impact for shoppers this Holiday Season. Take a listen to what macys ceo said on cnbc earlier this morning. Gas prices are down as you reported. Not good for certain companies, but certainly good for the consumer. That should be positive. So to me there should be an opportunity for consumers to spend a little more this Holiday Season. The question is where will the consumers be spending this holiday. Lets bring Senior Equity Research and analyst and senior Research Analyst with piper jaffray. Good morning to you both. Youve been out in the stores in advance of coming to our studio today. Where have you been and what have you seen . Ive been in the chicago markets seeing family for the holiday. I visited a couple of stores this morning. I have a few of my team visiting primarily new york. What did you see, whats the information . Theres crowds. The stores are crowded as is to be expected. I always wait for more substantial data to make a call on black friday. I think whats happening this year as has been the case in past years, a lot of people are staying home shopping. I was also in the malls over this week. A lot of stores had black friday specials early in the week. Thats spreading out the shopping season, if you will. We should note gasoline prices last year were at 3. 29 a gallon. This year at 2. 80. Presumably with whats happening now on the world market, gasoline prices could fall further and stay low. Does that change your analysis for the retailers . We have a fairly muted outlook so far for black friday and for holiday overall. Backtoschool which correlates really high with holiday historically was kind of muted, as well. That said, the gas price impact could help the optics around how consumers are feeling about their wallet heading into holiday. Well keep a watch on this one. We already have low gas prices in october and only saw spending rise a slight 0. 2 . Even though the consumer might have more money, we dont have evidence quite yet that they are spending that money. What are you looking for . What we are looking for is specific category spend overall. Would be great to see them buying apparel again, fashion again. Theyve been keeping it close to the vest and close to home. Thats where they are seeing their overall Family Wealth and investing. We did start to see apparel and accessory purchase last night when we were in stores. We have a glimpse of hope as we think about the balance of the Holiday Season. People learned by now, you get the discounts on Consumer Electronics typically now. As far as apparel is a concerned and fashion, that comes later in the panic in the last two weeks, doesnt it . It certainly can. Again, this is why we are encouraged to see apparel purchases happen last night. As we were surveying some of those baskets as people were buying. They were adding on those additional categories. We are encouraged, but will be monitoring throughout the Holiday Season. Brian, where do you weigh on hearing about apparel sales struggling on this ongoing debate that says people are never coming back to that part of things. Spending more money on electronics, using their mobile phones to buy things that arent necessarily apparel. Is that something well be watching for years to come . I think so. My expertise is more in the hard goods than apparel side. I think some of your guests were talking about prior shows, theres been a significant shift in spending towards other categories such as Consumer Electronics, jewelry. I think that continues for a while. When i hear about ongoing weakness in apparel, there is an appetite to spend. Lower gas prices arent helping. That leads to better sales elsewhere and Consumer Electronics, jewelry, other categories benefit. Consumer electronics, heavy promotional activity eats at margins. Hd tvs going for 119 at 40 inches. That is a crazy price. What do you expect the impact on margins given how competitive it already appears to be . You hit the nail on the head. I had a nice conversation last week with best buy senior management. Its all about working with vendors, managing promotions correctly. The hope is you drive Sales Volumes and the margins arent hit that bad. One big positive that i mentioned best by is that the comparisons for last year are really easy. Last year was a weak margin year. Against that, it could be slightly positive. You are up against easy comparisons. They are trying to create the thrill of discounting. To what extent do they stock up. How many tvs do you think kohls has at 19. 99. Will those stocks in general across the industry, are they likely to peter out or people arrive in the stores having bought in to find that what was advertised is not typically available . That happens. Those are your door buster specials, if you will. They do peter out. Again, the key is when i think about this, its managing ahead of time. What weve seen in past years, where they get tripped up, its not on the planned promotions but the promotions that happen as retailers begins to panic. Its early right now. We are only a few hours into this Holiday Shopping season. Thats what im going to watch for. It seems these are staying on plan. 60 billion over four days. Thanks for joining us. The other big story of the day, Oil Prices Plunging to their lowest levels in more than four years. This after opec members agreeing thursday to leave the groups oil output target unchanged, 30 billion barrels a day rejecting various calls for a cut in that production level. Steve is in london with the latest. I dont think they agreed to leave it unchanged. They couldnt agree to cut. The only option open was to leave it where it was. They are very upset being asked once again to do all the heavy lifting on the price. They have been the price makers for many years. The whole reason they came together was to create longterm stability in the oil price. Should be no surprise that the world looks still to opec to influence price and cut production when there is overcapacity. Thats the meteoric shift. We spoke to many members. They were very upset the russians came and went. They decided not to offer anything in terms of cuts. That would have been 50 of the World Oil Producers acting to support prices. That didnt happen. They say it wasnt their problem. I spoke to the uae oil minister. He summed it up from the opec point of view. We care about the longterm stability of the market. We are not interested in the quick fixes. The oversupply is not something opec did. If there is an oversupply, it is not something opec had done. Therefore, its not fair to ask only opec to fix or to do it. They say it wasnt us. They are blaming shale, blaming north america for creating oversupply in the market, as well. Opec creates the condition for that. I want to show you quickly, look at this chart. This is three years of over 100 a barrel. That is the conditions that meant it was possible for shale to grow. Possible for that investment to come in and make a profitable investment in texas and elts where. This is the environment beforehand. Youve got the empire state. 150 back down to 130. In 09 we saw a huge amount of capex coming off the table and saw the steady price rise back up to 100, 110. That is potentially going to happen now. While the consumers and airlines may be making hay today and excited about this price decline, the problem is so much investment in opec and nonopec could come off the table. Well get maybe more price declines because of the short term over supply. A lot more volatility. Im Reading Research saying capex is going to be side. I want to ask about shale production in this country. One russian billionaire was suggesting specifically opec has a strategy of cleaning up the american marginal market, as he put it. The front page of the Financial Times also says this move by saudi not to do a deal is specifically in order to knock out shale production or some of it in this country. Did you hear that . Is that what they are trying to do . Simon, i asked this exact question specifically to the secretarygeneral. I sat down with him 45 minutes two weeks ago and said specifically, is this a game of chicken . Is this the game plan . He categorically said that is not the case. Ive got to say he is fed up with all the nonopec production and opec production where people want to increase. Its not just about texas. This is about members within their own cartels, their own grouping looking to regain market share. Iranians want to put more on. Everyone wants a higher price, but none apart from the ddc were prepared to do the cut. I think saudis had enough of that. Good to see you back home in london. Steve cedric after his trip to opec. Coming up, a live interview with targets chairman and ceo Brian Cornell. You want to hear his game plan for boosting holiday sales. Ahead, the new face of retail. A look at Google Express as it takes on amazon and others in the same day delivery wars. Another look at futures. Half day of trading today. 1 00 we close. Here is a look inside the mall of america in minnesota. Its been a rough go at target since the hack attack. Julia is in target in glendale, california. Reporter good morning. Targets massive data breach of 40 million credit card numbers this day last year cost the retailer 150 million and cost target shoppers trust. They hope to continue its recovery after reporting its first rise in samestore sales in seven quarters. An october creditcards. Com finds 45 cardholders avoid one of their regular stores if it experienced a data breach. One of the shoppers we talked to, memories of last year arent holding them back. I know it can happen, but im not going to stress about it. I think about it every time i come to target. Didnt stop me from coming to target, but i do think about it every time i come and shop. It didnt affect us. I did all my shopping there last year. I didnt have an issue. They are expanding targets black friday deals far beyond todays frenzied instore experience. Theyve been offering discounts as far back as november 10th. Stores were open 6 00 p. M. Yesterday thanksgiving day. Its giving shoppers mobile app access to extra black friday deals all week. Plus offering Free Shipping till december 20th. For those who dont want to risk using their cars in stores or brave the black friday crowds. Well have to see if all those offers can bring this week results back to last years levels. Thank you very much. Target ceo and chairman Brian Cornell is about to ring the opening bell here and then will join us for a live interview here on cnbc. Game stop hoping youre in the mood to play and buy video games this black friday. Of course, the entire Holiday Season. But what if you could see more of what you wanted to know . With fidelitys new active trader pro investing platform, the information thats important to you is all in one place, so finding more insight is easier. Its your idea powered by active trader pro. Another way fidelity gives you a more powerful investing experience. Call our specialists today to get up and running. Welcome back to storage. We are live with steve from princeton Securities Just a few minutes before the opening bell. Its a shortened trading day but the last trading day of november. What should we look for . Obviously looking for damage done here in the Energy Sector. Looking at transports very closely. If youre not delivering oil, you are going to have a good day. Airlines will probably have a good day. Firms that deliver parcells, delivery services, theyll have a good day. Its an interesting half day set up here. Its exxon, chevron and oil majors sinking the dow. Do you think retail and the numbers weve seen on a preliminary basis out of black friday can offset that at this point . There is a chance they offset it today. I think the whole situation with oil is bigger than retail. Going out the next month or quarter, there is so much out there we cant say yet. If you play i your sectors and stay focused, this is a game you can play. We are on track for the sixth consecutive week of gains. We finished off the best five weeks for the markets since the financial crisis april 2009 coming off that market drop in march 2009. Normally this is a bullish time of year. Consumers are spending. Do you see any reason for steam to be let out of the Market Going Forward . The way the market behaved since october, there are so many guys left behind they have to chase performance. I dont think this is a bad time for the market. What about oil overall . Obviously, opec decision has rattled the oil markets. It hurt Oil Field Services company, hurt refiners and hurt every company in that sector. Brought up the argument maybe its too costly for some shale plays to be profitable. Do you think it would be wise to take money out of that sector near term . That will offer support. Maybe in the mid 60s. Maybe this week or later. Maybe from that shale sector. Maybe we wont see production Going Forward we once expected. I would be unwilling to take a gamble in that area. Bond market closes 2 00 p. M. We could test october lows for yields. Do you see that happening today . I think 2. 20, maybe a little below is where we go on the tenyear today. I dont know if we test anything lower. We are headed in the right direction now. Well keep it tuned. We appreciate your input this morning on black friday. More squawk on the street. Its five minutes to the opening bell. 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Have they come in the past . They have. They are getting old enough now they like to get their sleep. Cant blame them. They are up late at night. My son is. My daughter, we still get her to bed. They are very well aware of the fall in oil prices. We like to talk about these Commodity Markets in the household. Everybody will be aware of it as of today. This fall has been dramatic. Its been a theme of the market for weeks if not months now. We are going to see the majors, many of these shale plays in the u. S. Whether its continental or eog. Airlines up. The ramifications are more than simple stocks and or bonds on the yield side. Its global and geopolitical. For this country, the question has to be where you are in shale production and what levels you get knocked out. Deutsche bank saying most of the back end formation is profitable at 42 a barrel or more. For a huge amount of the indu