writer: well what would you say? gecko: well i'd probably emphasize the savings. ya know...lose that green with envy bit. rubbish. it's just a reference about my complexion. writer: but the focus groups thought that the... gecko: focus groups. geico doesn't use focus groups. uhh...excuse me. no one told me we were using focus groups. vo: geico. fifteen minutes could save you fifteen percent or more on car insurance.