>> i think we need to farm the oceans as we farm the land. on land we don't farm in dense areas. the coastal waters are the cities, the dense areas where there is a lot of competing uses for the environment. we farm our crops in the vast, wide open fields which is really the open ocean. not only are we getting cleaner fish, it's free of contaminants, harmful contaminants you see in the news like pcb, mercury, pesticides. it doesn't exist. we can prove i. [ male announcer ] the lexus command performance sales event has begun. ♪ featuring the powerful gs. ♪